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http://dx.doi.org/10.15207/JKCS.2018.9.10.599

A Convergence study of the Effects of Job-esteem and Empathy on Customer orientation in Nursing students  

Jeong, Hyun (Department of Nursing, Daejeon Health Institute of Technology)
Publication Information
Journal of the Korea Convergence Society / v.9, no.10, 2018 , pp. 599-607 More about this Journal
Abstract
The purpose of this study was to identify the influence of job esteem and empathy on customer orientation of college nursing students in the convergence society. The participants were 213 college nursing students, data were collected between July to August, 2018. Data were analyzed using t-test, ANONA, Pearson Correlation, Multiple regression. The factors influencing customer orientation were empathy, job esteem, communication with patients, and perception of customer orientation. These factors explained 32.0% of variance in customer orientation. Therefore, in order to improve the customer orientation of nursing students, education courses and intervention for improving cognitive empathy and finding ways to improve job esteem are needed.
Keywords
Nursing students; Empathic ability; Job esteem; Customer orientation; Convergence study;
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Times Cited By KSCI : 10  (Citation Analysis)
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