• Journal of the Korean Society of Clothing and Textiles
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• v.7 no.1
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• pp.45-52
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• 1983

The purpose of this study was to investigate the relationship between family values and selected clothing behavior variables for a group of college women in Seoul, Korea. The findings of this study were as follows: 1. A significant positive relationship was found between family values and selected clothing behaviors. There were significant relationship between the materialistic family and one clothing behavior variable: Interest. There were significant relationship between the social climber family and six clothing behavior variables: Aesthetic, Modesty, Interest, Comfort, Attention and Dependence. There were significant relationship between the conventional family and seven clothing behavior variables: Aesthetic, Modesty, Interest, Comfort, Management, Social approval and Dependence. 2. There were differences in four clothing behavior variables according to their grades: The seniors placed significantly more importance on Aesthetic, Interest, Management, Dependence than freshmen. 3. There were differences in five clothing behavior variables a?cording to their major fields. Human social course placed significantly most important on Management. Natural science course placed significantly most important on Modesty. Art course placed significantly most important on three clothing behavior variables: Interest, Attention and Dependence.

• Journal of the Korean Society of Clothing and Textiles
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• v.8 no.1
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• pp.13-19
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• 1984

The purpose of this study was to investigate the relationship between three aspects of clothing behavior ana three personality traits. Personality traits were measured with Chung's Personality Scale. 1 The questionnaire measuring clothing behavior consisted of items designed to assess clothing conformity, importance, and self-concept regarding clothing, This questionnaire was composed of items designed for this study in addition to items selected from questionnaires of such researchers as Sin, Lee, Chung, creekmore, Cheek, and Kim. These questionnaires were administered to 323 high school girls in Seoul. Statistical analysis consisted of correlation and t-test. The results were : 1) Dominance was positively related to self-concept regarding clothing and negatively related to clothing conformity. 2) Emotional stability was positively related to clothing modesty. 3) Sociability was positively related to self-concept regarding clothing. 4) There was no significant difference in clothing behavior between early adolescents and late adolescents.

• Journal of Korean Home Economics Education Association
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• v.17 no.3 s.37
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• pp.97-108
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• 2005

The purposes of this study were to 1) examine the tendency of elementary school students' self-esteem and clothing behavior, 2) find out the difference in their clothing behavior in accordance with the demographic characteristics and the level of their self-esteem, and 3) analyze the relationship between self-esteem and clothing behavior. This process was to understand the clothing behavior of elementary school students and to provide basic data needed for a desirable clothing life education for them. The subjects of this study were 403male and female fifth and sixth graders from elementary schools located in Suwon, Gyeonggi-do. The results of this study were as follows : First, elementary school students' self-esteem and clothing behavior were found to be in the mid-level. The sub-factors of clothing behavior were indicated in the order of clothing independence, clothing comfort, clothing management, clothing interest and clothing conformity. Second, there were differences in clothing behavior in accordance with the demographic characteristics and the level of their self-esteem. Female students had higher level of clothing conformity, clothing interest and clothing management than male students, while males had higher clothing comfort than females. Fifth graders, compared to sixth graders, had higher clothing management and lower clothing independence. Students who received \20,000 or more allowance a month had higher clothing conformity and clothing interest, and lower clothing comfort. Higher clothing interest was found when students had jobless mothers. The higher the students' self-esteem was, the higher their clothing management level was. Finally, elementary school students' self-esteem was found to have a positive relationship with clothing management. In other words, elementary school students with higher self-esteem manage their clothes better.

• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.339-346
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• 1989

The Purpose of this study were; (1) to investigate the relationship between Masculine Gender Role Stress and four aspects of Clothing behavior, (2) to ascertain whether differences exist among demographic variables on Masculine Gender Role Stress and Clothing behavior, (3) to investigate the relationship among the four aspects of Clothing behavior. Masculine Gender Role Stress was assessed by Eisler & Skidmore's Scale. Four aspects of Clothing (Conformity, Satisfaction, Exhibition, Brand Orientation) were assessed by Chung's, Lim's & Lee's, Shim's and Kim's questionnaires. The samples were consisted of 236 male students in Seoul. The statistical analyses of the obtained data included calculation of the Mean, S.D., Correlation, ANOVA and Regression. The Results were as follows; (1) Masculine Gender Role Stress was positively related to conformity, exhibition of Clothing and negatively related to satisfaction of Clothing. (2) There were significant differences among three groups of Major on Clothing behavior. (3) There were significant differences among three groups of locations of high school on Masculine Gender Role Stress. (4) There were significant relationships among each Clothing variables. Positive relationship were found between Exhibition and Brand Orientation of Clothing. Negative relationships existed between (i) Conformity and Satisfaction, Exhibition, Brand Orientation of Clothing, (ii) Satisfaction and Exhibition, Brand Orientation of Clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.4
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• pp.549-559
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• 2000

In a few studies about product involvement there was confusion in the construct of involvement especially in association with importance. Due to the confusion of the construct unanticipated and inconsistent results were reported in some cases. So this study was mainly to identify the relationship between clothing importance and clothing involvement and also investigated the casual relationships among consumers n, value, clothing importance, clothing involvement fashion opinion leadership, and shopping behavior. The data were collected from 429 female adults using questionnaire, and were analysed with actor and path analysis. Results can be summarized as follows. First, clothing importance was the separate concept from clothing involvement, though they were closely related. Second. it was revealed that the main casual path was valuerlongrightarrowclothing importancelongrightarrowclothing involvementlongrightarrowfashion opinion leadership, shopping preference, shopping frequency, and shopping time. On the whole, the affective dimension of clothing involvement mainly affected them, and consumer's age negatively affected fashion opinion leadership and shopping behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.358-365
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• 2001

The purpose of this study was to investigate the relation between various aspects of multiple body image and clothing behavior i.e. individuality/self expression, body improvement, social approval, sex appeal. The data were collected from 498 female university students in Seoul and Kyong Ki Province and analyzed using factor analysis, Pearsons correlations, reliability test, analysis of variance, and multiple regression analysis. The results of this study were as follows: 1) Four dimensions of multiple body image were identified : appearance, body attractiveness, degree of fitness and atheletic skill. 2) Perception on appearance and fitness aspect of multiple body image has a positive correlation with all aspects of clothing behavior i.e. individuality/self expression, body improvement, social approval and sex appeal of clothing behavior. Body attractiveness and atheletic skill of multiple body image also had a positive correlation with individuality/self expression, and sex appeal.

• Journal of Fashion Business
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• v.6 no.2
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• pp.77-92
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• 2002

This study analyzed the consumer behavior on the environmentally Benefical clothing through the substantial verification, which was based on theoretical reviews. It also aimed to provided marketing aspects on the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. For the substantial, verification following questions were developed. 1) Consumers' interests in purchasing environmentally Benefical clothing. 2) The consumer behavior on the environmental factors of the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. 3) The changes in the consumer behavior on negative aspects of environmentally Benefical clothing. 4) The reasons of unfavorable behavior of environmentally unconscious consumers on environmentally Benefical clothing. Substantial data was collected through a survey, conducted on two hundreds and twenty-nine male and female students in graduate and undergraduate schools, resided in Seoul. The collected data was analyzed with Statistical Package for Social Science for Windows, version 8.0, and X2 and T-test were performed. Those results and issues, developed in the analysis of consumer behavior on the environmentally Benefical clothing, could be utilized in the environmental management and the marketing activity for the clothing companies.

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.854-868
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• 2012

The purposes of this study were to investigate the effects of clothing values, self-perceived physical attractiveness on sensuous clothing behavior(see-through, body emphasis, body exposure, skinny), and also to figure out if any causal relationships existed among variables and whether demographic variables affected these relationships. For data collection, a questionnaire was administrated to 500 female college students in Gwangju City, Korea. The results were summarized as follows. First, clothing values were divided into six factors: religious clothing value, political clothing value, exploratory clothing value, social clothing value, economic clothing value, aesthetic clothing value. Sensuous clothing behaviors were divided into four factors: see-through, body emphasis, body exposure, skinny. Overall clothing values had positive effects on sensuous clothing behaviors. Second, self-perceived physical attractiveness turned out to have significant effects on overall sensuous clothing behaviors. Third, clothing values turned out to have significant effects on overall self-perceived physical attractiveness. This study confirmed that clothing values and self-perceived physical attractiveness turned out to have significant effects on sensuous clothing behavior.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.9
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• pp.1491-1503
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• 2010

This study examines the characteristics of consumers on the ambivalent clothing consuming behavior and the relationship of relevant variables. The data were obtained from 400 females over 20 years old who lived in the cities of Daejeon or Seoul in October in 2009. The values consist of four dimensions: success-oriented value, social value, family-oriented value, and individual value. Value-conscious consumption consists of two dimensions: emotional value-conscious consumption and functional value-conscious consumption. The aforementioned four dimensions of value have positive effects on ambivalent clothing consuming behavior. In addition, emotional value-conscious consumption has a significant relationship on all 5 types in ambivalent clothing consuming behavior. The findings of this study are expected to be used to find niche markets and establish advanced advertising strategies.

• The Research Journal of the Costume Culture
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• v.9 no.4
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• pp.592-601
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• 2001

This study focuses on fashion adoption behavior of adolescents. The impact of their clothing involvement factors and socio-demographic factors on their fashion adoption behavior was examined. Three core issues were identified for empirical test: 1) Elements of clothing involvement for adolescents; 2) Fashion adoption behavior of adolescents; 3) Impact of clothing involvement elements on fashion adoption behavior. The Likert Type questionnaires were used to measure clothing involvement and fashion adoption behavior. The data of 472 samples drawn from middle and high school students in Taegu Metropolitan City were analyzed by factor analysis, ANOVA, Scheff test, t-test and regression analysis. Main results of the study are as follows. 1 . Concept of the clothing involvement is composed of five dimensions: importance, fashion, self-expression, pleasure, and buying risk. 2. Socio-demographic factors do influence fashion adoption behavior. Average monthly pocket money, expenditures on clothes and household income are found to have statistically significant impacts on the adoption behavior. Female students are more fashion-oriented than male students. 3. The clothing involvement elements are found to have significant influences on fashion adoption behavior: fashion, importance and self-expression elements on fashion innovation; fashion, importance and pleasure elements on fashion information search.