The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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The effects of clothing values and self-perceived physical attractiveness on sensuous clothing behavior

의복가치와 신체적 매력성 자아지각이 성적 의미를 내포하는 의복행동에 미치는 영향

  • Kim, Jun-Hee (Dept. of Clothing & Textiles, Chonnam National University) ;
  • Chung, Myung-Sun (Dept. of Clothing & Textiles.Human Ecology Research Institute, Chonnam National University)
  • 김준희 (전남대학교 의류학과) ;
  • 정명선 (전남대학교 의류학과.생활과학연구소)
  • Received : 2012.10.17
  • Accepted : 2012.12.04
  • Published : 2012.12.31
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Abstract

The purposes of this study were to investigate the effects of clothing values, self-perceived physical attractiveness on sensuous clothing behavior(see-through, body emphasis, body exposure, skinny), and also to figure out if any causal relationships existed among variables and whether demographic variables affected these relationships. For data collection, a questionnaire was administrated to 500 female college students in Gwangju City, Korea. The results were summarized as follows. First, clothing values were divided into six factors: religious clothing value, political clothing value, exploratory clothing value, social clothing value, economic clothing value, aesthetic clothing value. Sensuous clothing behaviors were divided into four factors: see-through, body emphasis, body exposure, skinny. Overall clothing values had positive effects on sensuous clothing behaviors. Second, self-perceived physical attractiveness turned out to have significant effects on overall sensuous clothing behaviors. Third, clothing values turned out to have significant effects on overall self-perceived physical attractiveness. This study confirmed that clothing values and self-perceived physical attractiveness turned out to have significant effects on sensuous clothing behavior.

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References

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