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http://dx.doi.org/10.7741/rjcc.2012.20.6.854

The effects of clothing values and self-perceived physical attractiveness on sensuous clothing behavior  

Kim, Jun-Hee (Dept. of Clothing & Textiles, Chonnam National University)
Chung, Myung-Sun (Dept. of Clothing & Textiles.Human Ecology Research Institute, Chonnam National University)
Publication Information
The Research Journal of the Costume Culture / v.20, no.6, 2012 , pp. 854-868 More about this Journal
Abstract
The purposes of this study were to investigate the effects of clothing values, self-perceived physical attractiveness on sensuous clothing behavior(see-through, body emphasis, body exposure, skinny), and also to figure out if any causal relationships existed among variables and whether demographic variables affected these relationships. For data collection, a questionnaire was administrated to 500 female college students in Gwangju City, Korea. The results were summarized as follows. First, clothing values were divided into six factors: religious clothing value, political clothing value, exploratory clothing value, social clothing value, economic clothing value, aesthetic clothing value. Sensuous clothing behaviors were divided into four factors: see-through, body emphasis, body exposure, skinny. Overall clothing values had positive effects on sensuous clothing behaviors. Second, self-perceived physical attractiveness turned out to have significant effects on overall sensuous clothing behaviors. Third, clothing values turned out to have significant effects on overall self-perceived physical attractiveness. This study confirmed that clothing values and self-perceived physical attractiveness turned out to have significant effects on sensuous clothing behavior.
Keywords
clothing value; self-perceived physical attractiveness; sensuous clothing behavior;
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