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A Study on the Consumer Behavior on Environmentally Beneficial Clothing  

Lee, Ji-Eun (Dept. of Fashion Design, Graduate School of Design, Kookmin University)
Kim, Il (Dept. of Fashion Design, Kookmin University)
Park, Sun-Kyung (Dept. of Fashion Design, Kookmin University)
Publication Information
Journal of Fashion Business / v.6, no.2, 2002 , pp. 77-92 More about this Journal
Abstract
This study analyzed the consumer behavior on the environmentally Benefical clothing through the substantial verification, which was based on theoretical reviews. It also aimed to provided marketing aspects on the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. For the substantial, verification following questions were developed. 1) Consumers' interests in purchasing environmentally Benefical clothing. 2) The consumer behavior on the environmental factors of the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. 3) The changes in the consumer behavior on negative aspects of environmentally Benefical clothing. 4) The reasons of unfavorable behavior of environmentally unconscious consumers on environmentally Benefical clothing. Substantial data was collected through a survey, conducted on two hundreds and twenty-nine male and female students in graduate and undergraduate schools, resided in Seoul. The collected data was analyzed with Statistical Package for Social Science for Windows, version 8.0, and X2 and T-test were performed. Those results and issues, developed in the analysis of consumer behavior on the environmentally Benefical clothing, could be utilized in the environmental management and the marketing activity for the clothing companies.
Keywords
consumer behavior; environmentally beneficial clothing; environmental management;
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