• Korean Journal of Human Ecology
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• v.8 no.2
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• pp.399-417
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• 1999

Viewers have always switched channels and they have selected by turning away from the TV and returning to the set when the content seemed more amusing. Also, people usually watch television with their family members and thus the experience of viewing is embedded uniquely in ongoing processes of family interaction. In other words, people develop patterns and habits through the act of viewing together. As viewing with family members is the most frequent mode of media exposure, the context of family viewing needs to be thoroughly examined if we are to understand the family's use of television. The purpose of this paper is to investigate the dynamic nature of television viewing behavior. With the people meter's second-by-second viewing information, first we analyze who, when, and why viewers change channels. The ensuing reduction of advertising impact due to zapping will be investigated as well. Then the focus will be shifted to the dynamic interaction of coviewing among family members. In order to further explore the in-depth nature of television viewing, actual viewing information should be cross-analyzed with respect to both demographic and psychographic variables. In this study we surveyed individual characteristics such as television watching patterns, program type preference, attitude toward commercials, channel control intensity, and personalities. We have demonstrated that the results of an meticulus analysis of survey data provide valuable insights into the dynamics of television viewing among family members.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.413-424
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• 2017

This research was conducted to find out about the effects of a perceived usefulness and a perceived ease of use on the viewer's attitude and their intention to use of the Terrestrial UHD Broadcasting. The survey was conducted with 191 respondents while innovativeness, relative advantage, active engagement, accessibility and affinity were considered as the external variables for this research. As the result shows, the external variables that affect the perceived usefulness are affinity, relative advantage, and innovativeness. However, it was confirmed that the accessibility has no major effect on the perceived usefulness. Among the external variables, the innovativeness has the highest level of effectiveness on the perceived usefulness of UHD broadcasting. Relative advantage, active engagement, and affinity were followed in orderly fashion. Especially, the perceived ease of use on UHD broadcasting has a major effect on the perceived usefulness. Also, the perceived usefulness affects the viewers' attitude and their intention to use. And the research verified that there is no correlation between the perceived ease of use vs. attitude and between attitude vs. intention to use. Therefore, we can safely say that the perceived usefulness of UHD broadcasting has main effects on viewers' attitude and their intention to use of UHD broadcasting.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.46-57
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• 2020

The dissemination of smart devices has made a lot of changes in overall social activities. In particular, people use various types of smart devices in their spare time, such as watching video clips, but there is a lack of research on external factors influencing the attitude toward using such devices. Therefore, in this study, the effects of video viewing environmental factors (e.g. screen size and video length) and personal factors (e.g. gender and need for entertainment) on perceived ease of use, perceived usefulness, and attitude to use devices based on technology acceptance model. As a result of analyzing 660 users having different smart devices, the attitude to use smart devices is more positive as the screen size increases, but there is no difference according to gender. In addition, while the length of video clips does not affect the attitude to use, the need for entertainment positively affects the attitude to use. Based on the results of this study, we expect that it can be used for optimized customer marketing and management strategy that integrates product development and video content production in consideration of factors such as video viewing environmental factors and personal factors.

• Women's Health Nursing
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• v.17 no.4
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• pp.395-406
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• 2011

Purpose: This study was done to identify factors that affect sexual permissiveness in college students. Methods: A descriptive design was used with 380 college students who completed a questionnaire about self-esteem, parents-adolescent communication, friend's sexual attitude and sexual permissiveness. Results: The sexual permissiveness showed significant differences for the variable: grade (F=0.51, p=.002), gender (t=7.28, p<.001), age (F=14.72, p<.001), religion (t=4.97, p<.001), residence type (F=4.75, p=.009), number of call with parents (F=3.56, p=.030), number of viewing pornographic video (F=36.05, p<.001), number of viewing pornographic magazine (F= 47.90, p<.001), status of dating (t=3.62, p<.001), number of sexual intercourse (F=14.51, p<.001), and experience of sexual intercourse (t=13.00, p<.001). There was a positive correlation between the friend's sexual attitude and sexual permissiveness (r=.64, p<.001). The variables such as friend's sexual attitude, experience of sexual intercourse, the number of watching pornographic video, educational system, religion, and the number of calls with parent explained 52% of the variance in sexual permissiveness. Conclusion: The results of this study indicate that it is necessary to develop sexual education program for college students considering their level of sexual permissiveness and their friend's sexual attitude.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.487-497
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• 2022

The purpose of this study is to explore the impact of cultural capital on individuals and society, and to demonstrate the causal relationship between cultural capital and viewing loyalty. Existing studies conducted from a cultural sociological point of view have mainly linked cultural capital to social inequality issues, so the role of cultural capital in personal life and social life has not received attention. To fill this literary gap, this study explored the role of cultural capital centering on the art field. A structural equation model was used to test the research hypotheses, and data were collected for college (graduate) students from three universities in Seoul. As a result of the study, it was found that artistic cultural capital had a significant effect on self-image in the field of personal life. In addition, it was found that artistic cultural capital had a positive effect on tolerant attitudes in the field of social life. Finally, it was found that viewing loyalty, which refers to favorable attitudes and behaviors toward visiting art museums, was significantly affected by artistic cultural capital. The results of this study have academic and practical implications in terms of exploring the practical role of cultural capital.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.2
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• pp.37-50
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• 2023

This study aimed to examine the influence of a weight loss reality show watching on viewers' psychology and viewing effects by explicitly focusing on the Chinese TV show, Wow! Nice Figure (2019). Chinese women who had experience viewing Chinese TV show, Wow! Nice Figure and an experience of weight loss were the subject of the current study. The data collected from a total of 201 Chinese women were examined. Six variables; age, monthly income, occupation, education, BMI(Body Mass Index), and weight loss experience were included as control variables, and the data were analyzed with the use of SPSS 20.0. The results revealed that both simple and social viewing had been found to impact viewers' psychological attitudes positively. However, it was supported that simple and social viewing does not directly affect viewing satisfaction. Furthermore, the mediated effect of psychological variables within the relationship between simple viewing and viewing satisfaction and the relationship between social viewing and viewing satisfaction was investigated. From this study's results, the enhanced understanding of the impact of simple viewing, social viewing, and viewer's psychology on viewing satisfaction could be discussed.

• Journal of the Korean Home Economics Association
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• v.42 no.9
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• pp.53-66
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• 2004

The purpose of this study was to identify how characteristics of young children (sex, age, temperament), mothers (employed or unemployed, intimacy between mother and child, parenting attitudes), and home environment (pet, TV/Video viewing) relate to young children's empathy and to examine the relative effects of then variables on young children's empathy. The subjects for this study were 300 3-, 4-, and 5-year-olds selected from kindergartens and day-care centers in Busan. Data were analyzed via t-test, correlation, and multiple regression. Results showed that girls had higher empathy score than boys. Young children's empathy was positively correlated with the sociability of young child's temperament, intimacy between mother and young child, reasoning guidance, affect, achievement of parenting attitudes, and parental intervention toward young child after TV/video viewing. However, young children's empathy was correlated negatively with authoritarian control of parenting attitudes. Among then variables, young children's sex was the most significant variable.

• Journal of the Korea Society of Computer and Information
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• v.21 no.10
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• pp.21-28
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• 2016

The aim of this research is to analyze Perceived Usefulness(PU) and Perceived Ease of Use(PEOU) based on Technology Acceptance Model in , and how viewing experiences and knowledge of motion graphics have an impact on attitude toward using and behavioral intention to use. Both usability for learning and usability for appreciation in terms of PU have significant correlations with the degree of satisfaction and immersion, and behavioral intention to use. On the other hand, PEOU has an influence on degree of exhibition satisfaction and immersion, and onto behavioral intention to use with the exception of intention to revisiting . Unlike PU or PEOU, previous viewing experiences do not have correlation with attitude toward using and behavioral intention to use. Only previous knowledge of motion graphics has a correlation with degree of satisfaction and immersion, and behavioral intention to use. As the influence on PU and PEOU's attitude toward using and and behavioral intention to use has been verified, our findings show that two variables of TAM enable the prediction of user's technology acceptance on digital exhibitions and as a result prove the suitability for TAM as an evaluation model for digital exhibition of remediating the originals. This study offers a fresh understanding of the importance of motion graphic effects which influence attitude toward using and behavioral intention to use from the perspective of curating methodology.

• Journal of Internet Computing and Services
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• v.20 no.4
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• pp.103-111
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• 2019

Due tothe popularity of personal web-casting 'Food Web Casting' program, the present study aims to examine its effects on real life. The study conducted a survey with Korean college students. Results from a survey of 256 participants showed that first, the most salient reason for watching 'Food Web Casting' was gratification for killing time and gratifications for food entertainment, information, vicarious, and para social interaction are followed. Second, vicarious gratification, killing time gratification, and vicarious gourmandism gratification had a positive effect on Food Wed Casting programs viewing time, while it is not found for effects of gratifications for information and pro-social interaction. Third, it is found that Food Wed Casting programs viewing had effects on viewing happiness and negative perception of fat people. However, it did not have an effect on frequency of food delivery service. Based on these findings,implication, limitations, and topics for future research are discussed.

• Journal of the Korea Society of Computer and Information
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• v.27 no.12
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• pp.101-110
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• 2022

This study sheds light on the Instagrammable features and viewing experiences of . A research model and hypotheses are formulated using variables including Experience Quality (EQ), Perceived Value (PV), Attitude toward AWA (ATAWA) and Behavioral Intention toward AWA (BITAWA). Although AWA has strong the Instagrammable features in terms of PV, it provides aesthetic or healing experience rather than a pleasure. PV has a significant correlation with DOS and DOI, but it does not influence on BITAWA. In addition, DOS has a positive impact on the increase in DOI, length of viewing time and intention to upload and share photos on Instagram.