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http://dx.doi.org/10.9708/jksci.2022.27.12.101

A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of  

You, Ga-Ram (GSAIM, Chung-Ang University)
Rhee, Bo-A (College of Art & Technology, Chung-Ang University)
Publication Information
Journal of the Korea Society of Computer and Information / v.27, no.12, 2022 , pp. 101-110 More about this Journal
Abstract
This study sheds light on the Instagrammable features and viewing experiences of . A research model and hypotheses are formulated using variables including Experience Quality (EQ), Perceived Value (PV), Attitude toward AWA (ATAWA) and Behavioral Intention toward AWA (BITAWA). Although AWA has strong the Instagrammable features in terms of PV, it provides aesthetic or healing experience rather than a pleasure. PV has a significant correlation with DOS and DOI, but it does not influence on BITAWA. In addition, DOS has a positive impact on the increase in DOI, length of viewing time and intention to upload and share photos on Instagram.
Keywords
Instagrammable exhibition; Perceived Value(PV); Experience Quality(EQ); Degree of Satisfaction(DOS); Degree of Immersion(DOI); Behavioral Intentions toward AWA(BITAWA);
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Times Cited By KSCI : 6  (Citation Analysis)
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