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http://dx.doi.org/10.15207/JKCS.2022.13.04.487

Effects of Artistic Cultural Capital on Self-Image, Tolerant Attitude, and Viewing Loyalty  

Um, Myoung-Yong (Department of Business Administration, Sungkyunkwan University)
Publication Information
Journal of the Korea Convergence Society / v.13, no.4, 2022 , pp. 487-497 More about this Journal
Abstract
The purpose of this study is to explore the impact of cultural capital on individuals and society, and to demonstrate the causal relationship between cultural capital and viewing loyalty. Existing studies conducted from a cultural sociological point of view have mainly linked cultural capital to social inequality issues, so the role of cultural capital in personal life and social life has not received attention. To fill this literary gap, this study explored the role of cultural capital centering on the art field. A structural equation model was used to test the research hypotheses, and data were collected for college (graduate) students from three universities in Seoul. As a result of the study, it was found that artistic cultural capital had a significant effect on self-image in the field of personal life. In addition, it was found that artistic cultural capital had a positive effect on tolerant attitudes in the field of social life. Finally, it was found that viewing loyalty, which refers to favorable attitudes and behaviors toward visiting art museums, was significantly affected by artistic cultural capital. The results of this study have academic and practical implications in terms of exploring the practical role of cultural capital.
Keywords
Artistic Cultural Capital; Self-Image; Tolerant Attitude; Viewing Loyalty; Gallery;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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