• Journal of Digital Convergence
• /
• v.14 no.6
• /
• pp.395-403
• /
• 2016

This study investigates SNS usage behaviors of SNS users with a change of SNS use environment and an increase of users. This study compares the difference of use motivation, preferred type, and main use SNS according to socio-demographic variable of SNS users using cross tabulation analysis and also conducts a comparative analysis of main use SNS of each SNS user using correspondence analysis. The results show main use motivation of SNS is relationship seek, most preferred type is closed type, and main use SNS is Kakaostory. Next, we find that there are differences on use motivation, preferred type, and main use SNS, depending on the socio-demographic characteristics of SNS users. The result of correspondence analysis shows how users are using SNS services and what structure their competitive relations of SNS services are made. In the conclusion, the study presents summary of the findings, implications, and tasks for further studies.

• Journal of the HCI Society of Korea
• /
• v.13 no.2
• /
• pp.21-29
• /
• 2018

Continuous use of SNS with having SNS fatigue influences users mentally as well as physically. Although it is reported that they eventually leave SNS due to experience of fatigue, the determinants of SNS fatigue have not been discovered yet. Thus this study aims to find the psychological factors causing SNS fatigue. This study (1) found out the factors causing SNS fatigue, and (2) explored the relationships between the factors and intentions to discontinue/continue to use SNS. Findings of the study suggested that there are seven types of determinants: Sense of relative deprivation, Relationship concern, Management burden, Information overload, Privacy concern, Reputation concern(after posting), Reputation concern(before posting). It is also found that sense of relative deprivation negatively predicted the intention to keep using SNS while management burden, reputation concern(before posting) predicted positively. Furthermore, the sense of relative deprivation and information overload positively predicted the intention to discontinue using SNS while reputation concern(before posting) predicted negatively. This research examined how the determinants of SNS fatigue affect the intentions to keep/stop using SNS from the two different points of view. The determinants of SNS fatigue experienced by SNS viewers influenced them to have intentions to stop using it, whereas those felt by SNS writers affected them to keep using it.

• Journal of Fisheries and Marine Sciences Education
• /
• v.27 no.6
• /
• pp.1532-1545
• /
• 2015

The purpose of this study was to identify mental health level, way of stress coping and its influencing factors among undergraduate students using SNS. Data were collected using Korean Mental Health Continuum Short Form scale, and the ways of coping checklist modified from 301 undergraduate students in 4 universities in Busan and through online, and analyzed using descriptive statistics, ${\chi}^2$ test, t-test, ANOVA, and Pearson correlation coefficients with SPSS/WIN 21.0. On average, mental health level was 35.6 out of 70 points, and the students using SNS use more active coping than passive coping as way of stress coping. The factors showed significant relationships with mental health were gender, and number of person contacted on offline within online counterparts, and with problem-focused coping were gender, preferred types of SNS, period of use, and hours per day on SNS, with social support seeking were preferred types of SNS, hours per day on SNS, and number of online counterparts, with emotion-focused coping were grade, instruments types for using SNS, and hours per day on SNS and with wishful thought were instruments types for using SNS, and hours per day on SNS. There was a positive correlation between mental health and stress coping type. Based on the results, future research needs to develop positive SNS usage strategies to improve the mental well-being and ways of coping in undergraduate students.

• Knowledge Management Research
• /
• v.15 no.3
• /
• pp.37-66
• /
• 2014

Since social network service (SNS) has been widely used as a effective way for people to connect and communication with each other, the use of corporate SNS account also has increased. However, compared to a private SNS account, only few people have a continuous relationship with their corporate SNS account because the use of corporate SNS account tends to be one-time and temporary activity whenever the users just need events and information. Given the psychological side effects of using SNS, the relative lack of empirical studies on the impacts of emotional factor in SNS prevents the deeper understanding of the intention to continuous using corporate SNS account. Therefore, this study aims to explore key determinants of the intension to continuous using the corporate SNS account from a habit and emotional perspective. To bridge research gap, we attempt to divide emotional factor into the following 5 factors based on Mehrabian and Russell model (1974): intimacy, enjoyment (positive factor), privacy concern, anxiety (negative factor), arousal (arousal factor) and (dominant factor). The basic model is proposed to explore the effects of habit and emotional factors on the intension to continuous using the corporate SNS account. We then examine how the effects of habit and emotional factors differ depending on social media types (e.g., facebook and twitter). The results indicates that habit is related to emotional factors, and each emotional factor differently influences the intension to continuous using the corporate SNS account. The results also confirm that the effects of the habit and emotional factors on the intension to continuous using the corporate SNS account differ according to social media types. This study provides practical and useful guidance and the strategic marketing insight for managers in maintaining and improving the intension to continuous using the corporate SNS account.

• The Journal of Economics, Marketing and Management
• /
• v.5 no.3
• /
• pp.21-29
• /
• 2017

This study was conducted to examine the effects of interactivity, entertainment and ease of use, which are positive characteristics of SNS, on SNS using satisfaction and using reluctant intention and the roles of perceived values and trust among users in the relationships among these variables, in order to find a clue to contribution to positive use and development of SNS. For this study, a survey was performed targeting normal people in Seoul and the metropolitan area and a total of 224 effective questionnaires were acquired. Then frequency analysis, descriptive statistic analysis, correlation analysis and structural equation path analysis were carried out. As a result of analysis, interactivity and ease of use increased SNS using satisfaction and decreased using reluctant intention via trust and users' perceived values respectively. The result of analyzing the modification model showed that interactivity and entertainment directly increased SNS using satisfaction. These findings imply that SNS providers fully need to reflect the needs of consumers for interactivity, entertainment and ease of use for improving consumers' perceived values and trust. It is also concluded that consumers can enjoy positive SNS activities by increasing trust with SNS users through a positive understanding of interactivity and participation.

• Journal of Communications and Networks
• /
• v.17 no.2
• /
• pp.118-125
• /
• 2015

In this paper, we propose a method to reduce mobile social network services (SNSs) traffic using a mobile integrated SNS gateway (MISG) to improve network communication performance between the mobile client and SNS servers. The gateway connects the client and SNS servers using the contents adapter and the web service adapter and helps to improve communication performance using its cache engine. An integrated SNS application, the user's client, communicates with the gateway server using integrated SNS protocol. In addition, the gateway can alert the client to new SNS contents because of the broker server implemented by the message queuing telemetry transport protocol. We design and develop the modules of the gateway server and the integrated SNS application. We then measure the performance of MISG in terms of content response time and describe the result of the experiment.

• The Journal of Information Systems
• /
• v.24 no.2
• /
• pp.53-72
• /
• 2015

Purpose The purpose of this study was to investigate the factors affecting the users' stress and using reluctant intention to use social network service(SNS). This study especially focused on stress of SNSs' user. Because SNS has led to negative effects such as invasion of privacy, addiction and social overload recently. In addition, adverse effects of SNS had caused SNSs' user to feel stress and fatigue. Design/methodology/approach This study developed hypotheses to empirically examine the factors that affect SNS users' stress and using reluctant intention. In order to verify research hypotheses, this study collected data from 362 users who currently use the SNS in Korea. Further, we used the smartPLS analysis. Findings The results of this study are as follows; First, reputation perception, unwanted relation burden, privacy concern, information overload and interaction overload had a significant positive effect on SNS users' stress. But international influence had no significant positive effect on SNS users' stress. Second, SNS users' stress had a significant positive effect on using reluctant intention. The results of this study provides theoretical foundations on the research for dark side of SNS and implies that SNS providers are in need of exerting an effort to minimize the negative aspects.

• Journal of Information Technology Services
• /
• v.14 no.4
• /
• pp.137-157
• /
• 2015

The development of Social Network Service (SNS) has brought many positive changes to the ways people communicate, interact and share information. However, using the SNS does not always leads to in a positive results, particularly when it is addictively used. In fact, the addictive use of SNS results in many negative effects in our society. Recently, SNS users feel negative emotions such as expecially stress and fatigue while using SNS. Thus, the purpose of this study is to empirically examine antecedents of user fatigue on SNS, which can be explained by the degree of Individual, environment and SNS characteristics. This study also examines consequences of user fatigue on SNS. Lastly, we examine the moderating effects of Habit among SNS fatigue, barrier of living and task performance decline. The data for empirical analysis were collected 401 responses on SNS users in Korea. The results of this study are as follows; First, reputation perception, loneliness, unwanted relation, privacy concern, information overload, social presence and interaction are significantly related to SNS fatigue. Second, SNS fatigue, barrier of living and Task performance decline are significantly related to discontinuous usage intention. Third, the moderating effect of Habit of SNS using is found in the relationship among SNS fatigue, barrier of living and task performance decline. Based on the results of this study, Theoretical and practical suggestions were discussed.

• Journal of Fisheries and Marine Sciences Education
• /
• v.26 no.5
• /
• pp.1138-1150
• /
• 2014

The Purpose of this study was conducted to investigate the factors influencing SNS addiction among university students for providing the basic data to develop SNS addiction prevention program. The data were collected from 363 university students in B & K cities from 2 to 19 September, 2013 and analyzed with t-test, ANOVA and multiple regression by using SPSS 21.0 program. The significant factors of SNS addiction were average using time daily in weekend(${\beta}=.116$, p=.003), SNS using time per connect(${\beta}=.156$, p=<.001), communication motive(${\beta}=.214$, p<.001), non-loneliness motive(${\beta}=.114$, p=.010), social capital(${\beta}=.127$, p=.001), psychological problems(${\beta}=.381$, p<.001). And these factors explained 54.2% of the variance in SNS addiction. In conclusion, the results from this study indicated a need to develop the intervention program to prevent SNS addiction for health promotion of university students.

• Journal of the Korea Society of Computer and Information
• /
• v.19 no.12
• /
• pp.299-307
• /
• 2014

Nowadays, SNS media has become one of the most common and economic communication methods in the modern word. With the rapid development of communication technology, a variety of SNS media makes easier for us to reach other people everywhere and people are getting more and more reliant on them. The surge in SNS media users and SNS media diversity gets more important every day, but academic research on SNS media evaluation program is scanty. In order to present an evaluation program on the SNS media, this study selected some applicable measurement factors based on reference research, and then evaluate major SNS medias by using AHP analysis method. With these purposes, Kakaotalk, Twitter and Facebook, are the three major SNS medias that were chosen for the analysis. Through collections and analysis of usability evaluation factors about SNS quality from related literature, some factors were concluded: system quality, information quality, interface quality and service quality, to build an AHP frame. And to achieve these purposes, this study applied comprehend mutual questionnaire survey for experts and users to gather research date. Empirical studies about the results were performed using AHP method with Microsoft Office Excel 2010. In this study, the final SNS media evaluation result is that Kakaotalk ranks first of the three SNS media, Facebook is in the second place, and Twitter as least. When SNS media are evaluated, system quality, information quality, interface quality and service quality should be considered. Among all factors, service quality is the most important.