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http://dx.doi.org/10.9708/jksci.2014.19.12.299

A Study on The Evaluation for Quality Factors of SNS and SNS Media by Using AHP  

Li, Nan (Dept. of Business Administration, Chonnam National University)
Park, Deuk (Dept. of Service Marketing, Gwang Ju Women's University)
Publication Information
Journal of the Korea Society of Computer and Information / v.19, no.12, 2014 , pp. 299-307 More about this Journal
Abstract
Nowadays, SNS media has become one of the most common and economic communication methods in the modern word. With the rapid development of communication technology, a variety of SNS media makes easier for us to reach other people everywhere and people are getting more and more reliant on them. The surge in SNS media users and SNS media diversity gets more important every day, but academic research on SNS media evaluation program is scanty. In order to present an evaluation program on the SNS media, this study selected some applicable measurement factors based on reference research, and then evaluate major SNS medias by using AHP analysis method. With these purposes, Kakaotalk, Twitter and Facebook, are the three major SNS medias that were chosen for the analysis. Through collections and analysis of usability evaluation factors about SNS quality from related literature, some factors were concluded: system quality, information quality, interface quality and service quality, to build an AHP frame. And to achieve these purposes, this study applied comprehend mutual questionnaire survey for experts and users to gather research date. Empirical studies about the results were performed using AHP method with Microsoft Office Excel 2010. In this study, the final SNS media evaluation result is that Kakaotalk ranks first of the three SNS media, Facebook is in the second place, and Twitter as least. When SNS media are evaluated, system quality, information quality, interface quality and service quality should be considered. Among all factors, service quality is the most important.
Keywords
SNS; SNS Quality; SNS Media; AHP analysis;
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Times Cited By KSCI : 1  (Citation Analysis)
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