• 농촌계획
• /
• 제12권4호
• /
• pp.23-32
• /
• 2006

Recently, Owing to booming of leisure activities and national enforcement of 5-day workweek system, Korean government has been promoting rural tourism policy of which operating project's title is Green Rural Experience Village, Rural Traditional Theme Village, etc. In this study, ken investigation result on Green Rural Experience Village sites, an estimation model of returns by green-tourism activities was developed. The model was constructed through factor analysis and regression analysis method. Regression model developed can estimate green-tourism revenue by investment budget, homepage preengagement sales, homepage visitors, capacity of eating and drinking facilities, capacity of lodging facilities. The model developed was applied in sample villages. With these results, estimation revenue was recorded average 138.3% of survey revenue, and statistical significance was good(correlation coefficient $R^2$ = 0.8255, level of significance : 0.000), and the range of relative error was recorded largely from -7.1% to 158.6%, and average relative error was 38.3% and good. And, the model developed in this study have the critical point in aspects of insufficient data, but the results will be used in green-tourism policies and projects, and revenue estimation about each village in the present and future is limited, but in province or the whole country the application is good.

• 마케팅과학연구
• /
• 제18권4호
• /
• pp.33-59
• /
• 2008

This paper aims to analyse the preference for German farm tourism among the German population. For this reason, we conducted an empirical study in Germany during summer 2007 and we applieda structural equation model based on partial leasts quares(PLS) to analyse the data. In the following chapters we will introduce the literature review and our conceptual frame work. We will then outline the procedures we adopted and the results of the empirical analysis. In the final part so me conclusions will be presented and a discussion will follow in order to draw the future directions of our research. According to our hypotheses, the possibility that agri-tourism enters in the evoked set of an individual is higher: H1: The higher the information degree about it. H2: The lower the influence of the social stimuli. H3: The higher the physical exposure to it (experience). H4: The higher the wellness image of agri-tourism. H5: The higher the traditional image of agri-tourism. H6: The higher the exciting image of agri-tourism. H7: The higher the perceived value for money. Our further hypotheses affirm that the possibility that agri-tourism enters in the evoked set of an individual is higher: H8: The lower the perceived risk. H9: The higher the motive to enjoy a holiday in the nature. H10: The higher the motive to enjoy a sport holiday. H11: The lower the motive to have an organized holiday. H12: The lower the motive to have a holiday abroad. H13: The lower the motive of action and night life. H14: The higher the motive to spend a holiday with the family. H15: The lower the motive to spend a city holiday. Finally, our model has some socio-demographics data. As we mentioned before, German agri-tourism has traditionally been the travel destination of large-size families, with low-to-middle income. For that reason, our final hypothesises are the following: the possibility that agri-tourism enters in the evoked-set of an individual is higher: H16: The higher the number of family members. H17: The lower the family income. Since in this study we use a path model with a PLS approach, we are able to state some interrelations among the exogenous latent variables: H18: The motive of sport holiday has a positive influence towards nature motives. H19: The physical exposition to agri-tourism has a positive influence toward information. H20: The motive of family holiday has a negative influence toward the motive of action and night life. H21: Social stimuli have a positive influence towards individuals risk perceptions. H22: Social stimuli have negative influence towards experience. Data for this study were gathered via administrated questionnaires during the summer 2007 within the frame of an academic "marketing research" course. The corresponding t-values are assessed using the bootstrapping method with 500 re-samples. In our model 61% of the degree of appreciation of German agri-tourism (evoked set) is explained by five independent variables: value for money ($0.335^{{\ast}{\ast}{\ast}}$) (H7) experience ($0.267^{{\ast}{\ast}}$) (H3), exciting image ($0.204^{\ast}$) (H6) organisation ($-0.162^{\ast}$) (H11) and holiday abroad ($-0.156^{\ast}$) (H12). The variance explained ($R^2$) for the other endogenous variables are the following: nature 24.3%, information 14.1%, action holiday 13.8%, risk perception 5.8% and experience 2.4%. An overview can be inferred from table 5. The results also allow us to test each of the proposed hypotheses. With exception of organization and abroad, none of the others travel style factors (H9 to H15) seem to have any significant impact towards evoked set which leads to the rejection of the respective hypotheses. As expected, social stimuli have a significant influence on individuals' risk perception (H21 accepted), however neither the former nor the latter have a valuable impact on evoked set (rejection of H2 and H8). Besides, since the influence of social stimuli towards experience is not significant, also H22 has to be rejected. Experience influences information (H19 accepted) but the latter does not affect significantly the evoked set (H1 rejected). Both H4 as well as H5, referring respectively to the perceived images of German agri-tourism as a wellness destination and the traditional image of the German farm tourism have to be rejected. Finally, none of the demographic data included in the model explains significantly the variance of the factor evoked set. Therefore neither H16 nor H17 has been accepted. As far as the interrelation between sport and nature (H18) and family and action (H20) are concerned, the stated relationship among these variables has been statistically confirmed. Our path model based on partial least squares shows the factors influencing the preference for farm tourism in Germany. Among others value for money and experience are the most significant ones. Practical implications are discussed.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권1호
• /
• pp.213-218
• /
• 2022

The study's goal is to determine how factors affecting tourism resilience during the COVID-19 pandemic affect Ho Chi Minh Tourism's ability to respond to changes and disruptions. The model and research hypotheses were tested using Multiple Regression Analysis Models. The statistical findings showed that the tourism resilience components have a significant influence on the tourism resilience in Ho Chi Minh city. The analyses revealed that tourism resilience consisted of four latent dimensions. There are 4 explanatory variables with a significance coefficient < 0.05. Therefore, the variables Economic resilience, Ecological resilience, Institutional resilience, and Social resilience all have a significant impact on tourist resilience, which is consistent with Jamaliah and Powell (2017). The findings have important managerial implications for local governments, as well as factors that contribute to tourism resilience, as they must attempt to adapt to changes and turbulences during a pandemic, ensuring that the tourism system rebounds in the future. The four components of tourist resilience are defined in the theoretical contribution. The findings of the study could serve as a starting point for developing future tourist resilience strategies. Because the application of tourist resilience theory is still relatively new, this study presents two theoretical and methodological contributions.

• 한국조리학회지
• /
• 제10권2호
• /
• pp.30-37
• /
• 2004

국내에서 유통되고 있는 수입어류 8종에 대한 발암성 물질인 N-nitrosamine콰 전구물질들의 함량을 분석하여 위생학적 기초자료를 제공하고자 하였다. 수입어류의 질산염 및 아질산염 함량은 각각 0.4∼12.8 mg/kg 및 N.D∼l6.0 mg/kg 이었다. Dimethylamine 함량은 1.0∼70.6 mg/100g 이었으며, Trimethylarnine 함량은 15.4∼70.6 mg/100g이었다. 수입어류 8종에 대한 발암성 물질인 N-nitrosamine은 N-nitrosodimethylamine (NDMA) 만 검출되었으며, 이들의 NDMA 함량은 2.1∼102.2mg/kg으로 러시아산 가자미에서 가장 높게 검출되었다. 또한 아르헨티나산 냉동새우는 35.3 $\mu\textrm{g}$/kg, 러시아산 냉동대구에서도 30.6 $\mu\textrm{g}$/kg으로 높은 함량을 보였다.

• 농촌계획
• /
• 제14권4호
• /
• pp.21-32
• /
• 2008

The rural area has kept traditions and green open spaces highlighted in these days since the life quality elevated. Institute of Rural Resources Development has been conducting nation-wide survey project for rural amenity resources to construct the databases of rural amenity distribution and richness. Using surveyed data from the project, this study was implemented to evaluate rural amenity values based on SAW (Simple Additive Weighting) method considering two aspects including living and tourism amenity. For defining the set of evaluation criteria, the rural amenity resources were classified into almost intact nature resources(natural resources), interaction between nature and man resources(cultural resources) and man-made resources(social resources). The weighting values of the criteria were evaluated from the step wise pair-comparison results by AHP(Analytic Hierarchy Process) method. In the results of weighting values related to living amenity, social resources was the hightest ranked criterion (0.512), followed by cultural resources (0.245) and natural resources (0.243). On the other hand, the results related to tourism amenity was that weighting values of natural resources, cultural resources and social resources were 0.481, 0.340 and 0.179, respectively. The two aspects evaluation methods was applied to the selected 18 areas (Myeon administration level) in Chungcheongbuk Do. The results demonstrated the differences of amenity values for living conditions and tourism conditions and could be used for prioritizing rural amenity planning.

• 농촌지도와개발
• /
• 제20권2호
• /
• pp.511-533
• /
• 2013

이 연구는 단변량 시계열 중에서 계절 아리마 모형을 이용하여 경주지역 외국인 관광객을 예측하고자 한다. 이 연구를 위한 시계열 월별 자료는 1995년부터 2010년까지 수집하였다. 총 192개의 관측치를 분석에 사용하였는데, 성수기와 비수기의 관광객 차이가 아주 큰 것을 보여주고 있다. 예측분석결과, 경주지역의 외국인 관광객에 대한 최종 예측모형은 승법계절 ARIMA(1,1,0) $(4,0,0)_{12}$ 모형으로 선정되었다. 이 모형에 적용하여 미래의 경주지역의 외국인 관광객은 2011년 694천명, 2012년 715천명, 2013년 725천명, 2014년 738천명, 2015년 751천명이 방문하는 것으로 나타났다. 이는 향후 경주지역 외국인 관광객에게 효율적으로 관광시설을 공급함과 동시에 서비스를 제공하기 위한 관광정책을 수립하는 측면에서 관광관련 이해당사자들에게 매우 중요하다는 것을 시사하고 있다.

• 수산해양교육연구
• /
• 제26권4호
• /
• pp.838-845
• /
• 2014

The objective of this study was to propose the priorities among the possible development strategies that can activate the industry while the market potential of cruise tourism industry has been increasing. To achieve the research aim, the A'WOT (SWOT-AHP) method was adopted in this study focusing on Jeju cruise industry. As a result of analysis, the strength factor (0.421) was the most important thing among the proposed factors. And, opportunity (0.348), weakness (0.135), and threat (0.096) factors were calculated in turn. Based on the A'WOT analysis, the most urgent thing among the strategy alternatives was 'Installation of dedicated department for Jeju cruise industry'. Accordingly, this result can be utilized as the fundamental data in order to make an optimal decision following by the environmental changes in Jeju cruise industry.

• 한국융합학회논문지
• /
• 제10권11호
• /
• pp.23-31
• /
• 2019

중국은 대중관광시대가 도래하여 아름다운 가정생활에 대한 사람들의 동경과 더불어 가족관광의 수요가 날로 증가되고 있다. 본 논문은 계획행위이론(TPB)에 근거하여, 가족관광 행위의도에 효도관념을 추가 변인으로 확장하여 연구하였다. 실증분석에는 태도, 주관적 규범, 지각행동제어와 효도관념 등의 4가지 잠재변수를 사용하였다. SPSS 23.0을 이용한 통계분석결과는 태도와 주관적 규범은 가족관광 행위의도에 상당한 영향이 있는 것으로 나타났다. 지각 행동제어는 가족관광의 행위의도에 대한 영향이 뚜렷하지 않았다. 효도관념 중 상호성 효도에서는 가족관광에 대한 행위의도에 현저한 영향을 주지만, 권위성 효도에서는 가족관광에 대한 행위의도에 현저한 영향을 주지 못한 것으로 나타났다. 결론적으로 본 연구는 가족관광의 행위의도에 계획행위이론의 응용범위를 확장하였으며, 관광객과 관광업에 유의미한 연구결과를 제공하였다.

• 디지털융복합연구
• /
• 제12권3호
• /
• pp.299-308
• /
• 2014

오늘날 치과의료관광은 자국에서의 비용-효과적인 측면과 치과진료의 질과 기술적인 측면 그리고 관광의 매력 때문에 보편적인 현상이 되어가고 있다. 우리나라는 인기 있는 의료관광지 중의 하나로 각광을 받고 있으며 인도네시아는 잠재적인 치과의료관광 시장으로서의 가치가 충분하다. 이에 본 연구에서는 한국과 인도네시아의 치과의료관광에 대한 지식, 태도, 그리고 경험을 비교하여 치과의료관광 발전의 기초자료를 제공하기 위해 시도되었다. 연구도구는 각국의 언어로 된 구조화된 설문지를 사용하였으며, 인도네시아는 2010년 4월부터 7월까지 33개 도시에서 총 923부를 조사하였고, 한국은 2010년 5월부터 8월까지 총 312부를 조사하였다. 연구 결과, 많은 응답자들이 치아의료관광에 대해 들어 본 경험이 없었고, 들어 본 사람들은 주로 인터넷을 통해 알고 있었다. 인도네시아의 경우 치과보험은 치과의료관광에 대한 지식에 유의한 상관관계가 있는 것으로 나타났고, 양국 모두 치과의료관광에 대한 태도는 자국의 치료가 더 안전하다고 느끼기 때문에 부정적인 측면이 강했다. 한국인 응답자 중에는 치과의료관광 경험자가 없는 반면, 인도네시아는 2.4%가 경험하였다. 본 연구 결과를 바탕으로 대상자들의 치과의료관광에 대한 지식과 태도, 경험을 높이기 위해서는 긍정적이고 포괄적인 정보의 제공이 효율적으로 생각되었다.

• 한국콘텐츠학회논문지
• /
• 제16권4호
• /
• pp.399-407
• /
• 2016

본 연구는 AHP를 활용한 문화관광개발 평가항목의 가중치 설정에 관한 연구로 안동시 3대문화권 문화 생태 관광기반 조성 사업을 사례로 분석하였다. 평가항목의 신뢰도를 조사한 결과 0.9로 분석되어 적합한 것으로 나타났다. 가중치의 분석에서 상위계층의 경우 계획의 타당성, 경제적 타당성, 정책적 타당성 순으로 도출되었다. 다음으로 계획의 타당성에 대한 세부지표는 콘텐츠의 차별성, 정책적 타당성에 대한 세부지표는 지역특성의 부합성, 경제적 타당성에 대한 세부지표는 지속가능성으로 가장 높은 가중치가 나타났다. 결론적으로 3대 문화권 문화 생태 관광기반 조성사업의 추진방향은 당초 계획보다 많은 시간이 지연됨에 따라 환경의 변화에 능동적으로 대처하기 위해 당초 계획을 중심으로 사업계획을 일부 변경하여 추진하는 것이 바람직하다는 결론을 도출 할 수 있었다.