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http://dx.doi.org/10.13000/JFMSE.2014.26.4.838

Analysis on Development Strategy Alternatives of Jeju Cruise Tourism Industry  

Kim, Mincheol (Jeju National University)
Boo, Chang-San (Jeju Techno Park)
Kim, Joon-Taek (Jeju Special Self-Governing Province)
Kang, Sook-Young (Kyonggi University)
Yang, Hyei-Sun (Jeju National University)
Publication Information
Journal of Fisheries and Marine Sciences Education / v.26, no.4, 2014 , pp. 838-845 More about this Journal
Abstract
The objective of this study was to propose the priorities among the possible development strategies that can activate the industry while the market potential of cruise tourism industry has been increasing. To achieve the research aim, the A'WOT (SWOT-AHP) method was adopted in this study focusing on Jeju cruise industry. As a result of analysis, the strength factor (0.421) was the most important thing among the proposed factors. And, opportunity (0.348), weakness (0.135), and threat (0.096) factors were calculated in turn. Based on the A'WOT analysis, the most urgent thing among the strategy alternatives was 'Installation of dedicated department for Jeju cruise industry'. Accordingly, this result can be utilized as the fundamental data in order to make an optimal decision following by the environmental changes in Jeju cruise industry.
Keywords
Cruise Tourism Industry; Jeju; Development Strategy Alternatives; A'WOT;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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