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http://dx.doi.org/10.15207/JKCS.2019.10.11.023

A Study on the Influence of Filial Piety on the Behavioral Intention of Family Tourism  

Wang, Yue (College of Business Administration, Jilin Engineering Normal University)
Sim, Jae-yeon (Dept. of Business Management, Sehan University)
Liao, Xuan (Dept. of Business Management, Sehan University)
Publication Information
Journal of the Korea Convergence Society / v.10, no.11, 2019 , pp. 23-31 More about this Journal
Abstract
With the advent of the era of mass tourism in China and people's yearning for a better life, the demand for family tourism is increasing. This paper adds the filial piety concept variable to the original model based on the theory of planned behavior (TPB). It tests the influence mechanism of attitude, subjective norm, perceived behavior control and filial piety on the intention of family tourism behavior. The results show that; Attitude and subjective norms have significant influence on the intention of family tourism behavior; Perceptual behavior control has no significant influence on the intention of family tourism behavior; Mutual filial piety has a significant impact on family tourism behavior and authoritative filial piety has no significant effect on family tourism decision-making behavior. This conclusion expands the application boundary of the theory of planned behavior in the study of family tourism behavior intentions, and provides application reference for tourists and tourism enterprises.
Keywords
Filial piety concept; Family tourism; Plan behavior theory; Behavior intention; Influence factor;
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Times Cited By KSCI : 3  (Citation Analysis)
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