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http://dx.doi.org/10.5392/JKCA.2016.16.04.399

The Development and Application of the Indices of Evaluation for the Cultural Tourism Development Project Using AHP -focusing on Cultural and Ecological Tourism Infrastructure Project in Three Cultural Areas of Andong City-  

Kwon, Gi-Chang (안동대학교 한국문화산업전문대학원/안동대학교 창조산업연구소)
Publication Information
The Journal of the Korea Contents Association / v.16, no.4, 2016 , pp. 399-407 More about this Journal
Abstract
This study is about setting the weighed value of evaluation items for cultural tourism development project using AHP and it analyzed the cultural and ecological tourism infrastructure project in three cultural areas of Andong City. As a result of examining the reliability of evaluation items, it turned out to be 0.9, an appropriate level. In the analysis of weighed value, the items valued highly were in the order of validity of the plan, economic validity, validity of the policy. As for the detailed indices for the three that showed the highest weighed value, for validity of the plan, distinction of contents; for validity of the policy, compatibility of regional characteristics; for economic validity, sustainability were given high values. In the end, it could be concluded that as the cultural and ecological tourism infrastructure project in three cultural areas was delayed a lot more than previously planned, in order to flexibly respond to changing environment, it would be desirable to change parts of the previous plan before pushing ahead with it.
Keywords
Culture and Tourism Development; AHP; Weight Setting; Three Cultures Area Project;
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Times Cited By KSCI : 2  (Citation Analysis)
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