• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.614-625
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• 2013

The nostalgia marketing is active in various industrial areas. The nostalgic theme is emerging as a new trend in the film industry. This thesis attempts to investigate empirically the effect of nostalgia, the expectation and the evaluation on the intention to watch a movie. Nostalgia is a sentimental yearning for a former place or time. Expectation is classified into the utilitarian and the hedonic one; the evaluation into the subjective and the objective one. This thesis analyzed the effects of these five factors on the intention to watch a movie. The result shows that the older group felt more nostalgic than the younger; women more than men. Regarding the age, 10-20s are affected by the hedonic expectation, the subjective evaluation, and nostalgia, and over 30s are affected in order of the hedonic expectation and nostalgia. In terms of sex, men are affected most in order of the hedonic expectation, nostalgia and the subjective evaluation. Women are affected most in order of the hedonic expectation and the subjective evaluation. These results indicate that the marketing strategy needs to vary according to age and sex.

• The Korean Society of Law and Medicine
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• v.14 no.1
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• pp.209-236
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• 2013

The concept of expectation rights considers 'the expectation' that the patient should be given proper medical treatment as the benefit and protection of the law, so it would be the benefit and protection of the law due to personal rights different from 'the legal principle that has the possibility to a considerable extent' being in an extension of life and body. However, the problem how the patient's expectation of medical service sets up in order to make it the benefit and protection of the law would be still left in the vague concept of the patient's 'expectation', thus, in the first place, the medical practice following formed medical standard in every particular medical institutes should be the standard because these medical services are normally within a range of the patients' expectations. In addition, it should be naturally constituted as mental profit to get the subjective circumstances such as 'the patient's expectation' to be an object, and also, different from the profit and protection of the law such as life and body that should be absolutely protected, the origin of violation behavior should be regarded simultaneously to define the denotation of expectation rights. Therefore, the expectation rights violations would be problematic in case it fails to reach the medical standard that is expected for common doctors to practice properly. This is the concept of expectation rights that gets subjective matters such as the patient's expectation to be objectivity as medical practices that can be expected by generalized abstract doctors. This standard should be defined as the minimum standard that is naturally expected for doctors to practice, different from medical standard that decides the level of doctors.

• Journal of the Korean Home Economics Association
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• v.26 no.4
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• pp.67-85
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• 1988

This study focused o investigating the variables dauther-in-law and mother-in=-law's subjective household crowding. And which is the best index among space per person, persons per room, and the number of family members was the next issue. the results of this study were as follows. 1. Variables that effected on the dauther-in-law's subjective household crowding were expectation about the number of rooms, the educational level of the dauther-in-law, duration of marriage, educational level of mother-in-law, space per person. In the case of mother-in-law, these were duration of marriage, space per person, expectation about the number of rooms, educational level of mother-in-law. 2. The best objective household crowding index was the space per person. Finally we need to look at the suv-dimension that composed of subjective household crowding of the old.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.365-378
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• 2022

This study attempted to understand the effect of subjective class consciousness on the quality of life of female elderly people and to verify the multi-mediated effect of expectation of living standards and depression. To this end, an analysis was conducted using the SPSS Process Macro for 8,070 female elderly people aged 55 or older in the data of the "2018 Aging Research Panel Survey 7" of the Korea Employment Information Service. As a result of the analysis, first, it was found that the higher the subjective class consciousness of the elderly women, the higher the quality of life. Second, the higher the subjective class consciousness of the elderly women, the higher the expectation of living standards and the lower the depression. Third, in the relationship between the subjective class consciousness and quality of life of female elderly, when expectations and depression of living standards were simultaneously put into the regression equation, both variables were found to have significant mediating effects. Based on these research results, practical and policy implications for improving the quality of life of the elderly women were discussed together.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.666-674
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• 2016

This study examines the effect of consumption level on the life satisfaction of baby-boom generation and further examines the mediating effect of subjective expectation(standard of living and government policy). This research uses the panel survey to explore ageing society in 2012 made by Korean Labor Institute, which studied 1,756(born in 1955~1961). SPSS 21.0 Package was applied to analyze the date and multi-regression analysis was conducted. As a result, first, the findings show that as the consumption level increases, the life satisfaction of the baby-boom generation goes up. Second, the findings reveal that subjective expectation partially mediates the influences of consumption level on the life satisfaction of baby-boom generation. This study further discusses the theoretical and political implication of the direction properties on baby-boomer based upon the results of the study.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.262-270
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• 2009

The objectives of this study were to investigate university students' knowledge and expectation of functional materials for apparel and to examine how the knowledge and expectations affect their behavioral intention. For this purpose, a questionnaire survey was conducted. 500 questionnaires were distributed to the students and 409 questionnaires were used for data analysis. The data were analyzed by frequency, factor analysis, reliability analysis, regression analysis and ANOVA, using SPSS 12.0 package. As the results, it showed that the knowledge related to functional materials for apparel was medium level. Brand knowledge among the objective knowledge of functional materials for apparel revealed to have a lower level than the knowledge of clothing materials, product, use and wash & care. The level of self-evaluation knowledge among subjective knowledge appeared to be lower than the one of experience related knowledge. As the correlation coefficient of objective knowledge and subjective knowledge was low, it was thought that both of them must be considered in studying on consumer knowledge. It showed that the university students' expectation of functional materials for apparel was composed of physiological and physical aspects, social and psychological aspects, and practical and aesthetic aspects. The expectation was revealed to be generally high. However, the level of expectation to the practical and aesthetic aspects was lower than those of other aspects. University students' knowledge and expectation were found to have influence on their behavioral intention. In other words, it showed that the higher university students' knowledge level and expectation level were, the bigger behavioral intention was.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.189-210
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• 2014

The purpose of this study was to investigate the casual relationship among social activity, leisure activity and subjective quality of life of the rural elderly. For this end, this study analyzed the differences of the factors by the demographic characteristics and the effects of the social activity and leisure activity on subjective quality of life of the rural elderly. The data was collected using structured questionnaires, and total 324 responses were used in the data analysis. According to the results of this study, the social activity, leisure activity and subjective quality of life was shown to the partially differences by the demographic characteristics. The social activity and leisure activity of the rural elderly had a positive effect on the satisfaction and expectation of life as the subjective quality of life. The religious activities and leisure activity had a positive effect on the satisfaction of life, and the leisure activity through hobbies had a positive effect on the expectation of life. The economic activity had a positive effect on the subjective economic satisfaction, expectation of living standard and municipal government. Also, the volunteer activity and pastime had a positive effect on the subjective health satisfaction. Finally, this study was discussed the theoretical and practical implications as well as the solution to the subjective quality of life of the rural elderly.

• Journal of the Korea Society of Computer and Information
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• v.27 no.7
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• pp.125-135
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• 2022

In this study, using KLoSA data, it was verified whether subjective expectations and depression had a multi-mediated effect on life satisfaction of the elderly with dementia and mild cognitive impairment. As a result of the analysis, first, it was analyzed that the higher the IADL of the elderly with dementia and mild cognitive impairment, the lower the subjective expectation, the higher the depression, and the lower the life satisfaction. Second, it was analyzed that as the subjective expectations of the elderly with dementia and mild cognitive impairment increased, depression decreased and life satisfaction increased. Third, it was analyzed that IADL in the elderly with dementia and mild cognitive impairment not only directly affects life satisfaction, but also indirectly affects life satisfaction through subjective expectations and depression, so it has a multi-mediated effect. Therefore, it is necessary to expand subjective expectations by expanding service providers that can support daily life restrictions for the elderly with dementia and mild cognitive impairment, providing regular programs by experts to reduce depression, and establishing new national pension benefits for dependents.

• 한국노년학
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• v.31 no.4
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• pp.855-870
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• 2011

This paper investigates the effect of retirement-related subjective expectations on the capital accumulation of the Korean baby-boom generation. Using the 1st, 2nd waves of the KLoSA (2006, 2008), we estimate the distributional effects with quantile regression. In addition, the endogeneity of the expectation variables is handled using the fixed effect model. The quantile regression results reveal that the schooling, gender and the number of children are important determinants, but their effects are heterogenous across quantiles to a significant margin. The expectations of the stronger bequest motives and longer lifespan turned out to lead to more capital accumulation. The expectation regarding the expanded role of government retirement support seemed to crowd out private savings for the baby boomers with the total assets over 0.7 percentile.

• Journal of Information Technology Services
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• v.12 no.2
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• pp.1-12
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• 2013

A new form of software piracy known as digital piracy has taken the spotlight. Lost revenues due to digital piracy could reach 2,500 billion won in year 2010 alone. This paper examines the causal relationships among the attitude toward digital piracy, subjective norm, economic gain, political efficacy, school policy, etc, in a university setting. Results from survey responses indicate that the social norm and economic gain affect the attitude toward digital piracy, and that school policy influences the subjective norm as well as political efficacy. But, contrary to our expectation, political efficacy has been found to have no impact on the social norm and economic gain. Prior learning experiences have been shown to affect economic gain, but not the subjective norm. As a conclusion, the academic and practical implications of these findings are discussed.