Browse > Article

Effects of Consumer Knowledge and Expectation of Functional Materials for Apparel on University Students' Behavioral Intention  

Choi, La-Yun (Dept. of Clothing & Textiles, University of Ulsan)
Jeon, Eun-Kyung (Dept. of Clothing & Textiles, University of Ulsan)
Yoo, Hwa-Sook (Dept. of Clothing & Textiles, University of Ulsan)
Publication Information
Fashion & Textile Research Journal / v.11, no.2, 2009 , pp. 262-270 More about this Journal
Abstract
The objectives of this study were to investigate university students' knowledge and expectation of functional materials for apparel and to examine how the knowledge and expectations affect their behavioral intention. For this purpose, a questionnaire survey was conducted. 500 questionnaires were distributed to the students and 409 questionnaires were used for data analysis. The data were analyzed by frequency, factor analysis, reliability analysis, regression analysis and ANOVA, using SPSS 12.0 package. As the results, it showed that the knowledge related to functional materials for apparel was medium level. Brand knowledge among the objective knowledge of functional materials for apparel revealed to have a lower level than the knowledge of clothing materials, product, use and wash & care. The level of self-evaluation knowledge among subjective knowledge appeared to be lower than the one of experience related knowledge. As the correlation coefficient of objective knowledge and subjective knowledge was low, it was thought that both of them must be considered in studying on consumer knowledge. It showed that the university students' expectation of functional materials for apparel was composed of physiological and physical aspects, social and psychological aspects, and practical and aesthetic aspects. The expectation was revealed to be generally high. However, the level of expectation to the practical and aesthetic aspects was lower than those of other aspects. University students' knowledge and expectation were found to have influence on their behavioral intention. In other words, it showed that the higher university students' knowledge level and expectation level were, the bigger behavioral intention was.
Keywords
consumer knowledge; expectation; behavioral intention; functional materials for apparel; sportswear;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 김동우. (2002). 외국인 관광객의 기대와 만족/불만족에 관한 연구. 강원대학교 대학원 박사학위논문
2 김정희. (1995). 의류제품에 대한 소비자의 정보탐색 내용. 서울대학교 대학원 석사 학위논문
3 김주연, 이영남, 김태희. (2007). 테마 레스토랑의 물리적 환경과 인적서비사가 고객이 느끼는 감정 및 행동의도에 미치는 영향. 관광연구저널, 21(2), 91-107
4 서철현, 윤연숙. (2007). 고객들이 지각하는 호텔여성종사원의 외모요인이 만족과행동 의도에 미치는 영향. 대한관광경영학회, 22(1),57-76
5 이지연, 박재옥. (2003). 의류상품에 대한 소비자 지식의 척도에 관한 연구. 한국의류학회지, 27(11). 1307-1317
6 이정실, 박명주. (2005). 호텔 레스토랑의 서비스 스케이프, 감정적 반응 그리고 행동의도와의 관계. 서비스경영학회지, 6(2), 105-128
7 Engle, J. F., Blackwell, R.D., & Miniard, P.W. (2001). Consumer behavior. Chicago:The Dryden Press. pp.120-142
8 박광희, 이해연. (2007). 스포츠 의류제품 개발을 위한 기능성 소재 개발 동향. 계명 대학교 생활과학연구소, 33, 101-106
9 최규환. (2005). 관광교육 서비스 평가, 만족, 행동의도에 관한 연구. 소비문화연구, 8(1), 135-152
10 한국섬유산업연합회. (2008, 9. 3). 올림픽에서 만난 최첨단 기능성 섬유, 서울에서 만나다. 자료검색일 2009, 1. 13. 한국섬유산업연합회. 자료출처 http://www.kofoti.or.kr
11 Selnes, F., & Gronhaug, K. (1986). Subjective and objective measures product knowledge contrasted. Advances in Consumer Research 13. 67-71
12 김상희, 이상건. (2000). 주제공원 이용객의 기대, 지각된 성과, 기대불일치가 만족에 미치는 영향. 호텔관광연구, 3(1), 9-31   PUBMED
13 이숙정. (2004). 대학생들의 의복패션경향에 대한 연구:남녀대학생들의 의복관여도에 대한 쇼핑성향을 중심으로. 한경대학교 대학원 석사학위논문
14 Bettman, J.R., & Park, C.W. (1980). Effects of prior Knowledge and experience and phase of the choice process on consumer decision process:A protocol analysis. Journal of consumer Research, 7(3), 234-348   DOI   ScienceOn
15 Cole. C.A., Gary. G. & Surendra, N.(1986). Measuring prior knowledge. Advances in consumer reseach. 13. 64-66
16 Boulding, W., Kalra. A., Staelin. R., & Zeithaml, A. (1993). A dynamic process model of service quality;from expectations to behavioral intentions. Journal of Marketing Research. 30(1).7-27   DOI   ScienceOn
17 Brucks, M. (1985). The effects of product class knowledge on information search behavior. Journal of Consumer Reseach. 12(1). 1-16   DOI   ScienceOn
18 Alba,J.W., & Hutchinisin, J.W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(4). 411-454   DOI   ScienceOn
19 산업기술재단. (2004). 산업기술 로드맵:스마트 섬유. 서울:산업자원부
20 이지연. (1994). 소비자 의류 제품지식과 외적 정보 탐색 활동에 관한 연구. 한양대학교 대학원 석사학위논문
21 Swan, J. E., & Trawick, I. F.(1981). Disconfirmation of expectiation and satisfaction with a retail service. Journal of Retailing. 57(3). 49-67
22 최낙환, 나광진.(2000). 소비자의 지식수준이 제품의 전형성 평가에 대한 평가동기, 사전지식의 역할에 관한 연구. 마케팅연구, 15(2), 47-74
23 박정식. (2005). 아웃도어 시장 활성화 최대 수혜자. Fashion Channel. 1. pp134-135
24 박찬욱, 문병준. (2000). 관여도와 제품지식의 상관관계에 관한 연구. 소비자학연구, 11(1), 75-98
25 Rao, A.R., & Monroe. K.B. (1988). The Moderating effect of prior knowledge in cue utilization in product evluation. Journal of Consumer Research. 15(9). 253-264
26 Fishbein, M., & Ajzen. I. (1980). Understanding attitudes and predicting social behavior, Englewood CIiffs. NJ:Prentice Hall. p.394
27 Heimbach. A. E., Johansson, J. K., & Maclachlan. D. L.(1989). Product familiarity, information processing and country-of-origin sues, Advances in Consumer Research. 16. 460-467
28 안나영. (2002). 노인의 생활체육 참여와 여가생활 만족에 미치는 영향. 경기대학교 대학원 석사학위논문
29 Medley, M. L. (1976). Satisfaction with life among persons sixty-five years and older. Journal of Gerontology. 31. 448-455   DOI   PUBMED   ScienceOn
30 박유진, 김재휘. (2002). 여가정체성 현출성에 따라 여가경험이 여가 및 생활만족에 미치는 영향 : 적극형 여가를 중심으로. 한국심리학회지, 21(2). 141-161
31 Park, C. W., Motherbaugh. D.L., & Feick, L.(1994). Consumer knowledge assessment. Journal of Consumer Research. 21(1), 71-82   DOI   ScienceOn
32 Churchill. G. A., & Surprenant. C. (1982). An investigation into the determinants of customer satisfaction. Joumal of Marketing Research, 19(4), 491-504   DOI   ScienceOn
33 官本武明, 本官達也. (1996). 송화순 역. 신 섬유 재료입문, 서울:경춘사, p157.(新織維材料入門 1992)
34 Solomon, M.,Bamossy, G. Askegaar, S., Hogg, M. (2003). Consmer behaviour -A european perspective. New Jersey:Prentice Hall. pp. 131-132
35 이정실. (2007). 서비스접점에서 고객평가요인이 감정적 반응과 행동의도에 미치는 영향. 대한관광경영학회. 22(2), 17-36