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http://dx.doi.org/10.9716/KITS.2013.12.2.001

A Study on Factors influencing Digital Contents Piracy Focusing on Efficacy, Subjective Norm and School Policy  

Kwon, Moon Ju (정보통신산업진흥원)
Cho, Namhyung (성균관대학교 경영대학)
Kim, Tae Ung (성균관대학교 경영대학)
Publication Information
Journal of Information Technology Services / v.12, no.2, 2013 , pp. 1-12 More about this Journal
Abstract
A new form of software piracy known as digital piracy has taken the spotlight. Lost revenues due to digital piracy could reach 2,500 billion won in year 2010 alone. This paper examines the causal relationships among the attitude toward digital piracy, subjective norm, economic gain, political efficacy, school policy, etc, in a university setting. Results from survey responses indicate that the social norm and economic gain affect the attitude toward digital piracy, and that school policy influences the subjective norm as well as political efficacy. But, contrary to our expectation, political efficacy has been found to have no impact on the social norm and economic gain. Prior learning experiences have been shown to affect economic gain, but not the subjective norm. As a conclusion, the academic and practical implications of these findings are discussed.
Keywords
Attitude Toward Digital Piracy; Subjective Norm; Efficacy; Economic Gain;
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Times Cited By KSCI : 3  (Citation Analysis)
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