• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.5
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• pp.33-41
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• 2014

This study aimed to verify those start-up mentoring educational factors in this society where any systematic and practical start-up educational contents as well as experts in the start-up education are being asked for in order to meet the demand for the start-up. Not only to build up a theoretical foundation for how to make the best use of the start-up mentoring education as in the start-up educational programs but also to understand any possibilities of that education, the study divided the start-up mentoring educational factors into features of the start-up mentoring educational contents, a start-up mentoring educational system and an ability of a mentor in charge of start-up mentoring education as independent variables, and regarding the satisfaction with the start-up education and the start-up intention, the study determined them as dependent variables. The study, then, designed a research model and formulated hypotheses. In order to verify those hypotheses, the study conducted an empirical analysis on those who have finished the start-up educational course in JST, Incheon, which has been actively engaging in the start-up mentoring education. According to the results from the empirical analysis, first, of all the start-up mentoring educational factors, the features of the contents and the mentor's ability were observed to improve the satisfaction with the education as the features of the start-up mentoring educational contents and the system appeared to have a positive influence on the start-up intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.4
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• pp.91-100
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• 2019

Many university students try to start up a lot because of career uncertainty, and this study reflected this environmental situation. The subject of the study is the degree to which subjective norms of university students affect the start-up intention. In addition, we looked at the mediated effects of self-efficiency and the moderated effects of security competence. To verify the hypothesis of the study, 201 university students in Seoul were asked about the relevant variables. And based on prior theory, hypotheses and questionnaires were made. In addition, the validity, reliability and correlation analysis of each variable were conducted. Multiple regression analysis was used for hypothesis analysis. As a result, subjective norms have a positive effect on the start-up intention. Next, self-efficiency was found to be mediating the relationship between subjective norms and start-up intentions. Finally, when subjective norms affect the start-up intention, security competence showed negative moderate effect. The implications of this study are as follows: First, a positive perception of start-up by those around them is needed when it comes to raising the intention of starting a business. This positive perception also affects the confidence and sense of challenge in start-up and affects their start-up intention. However, if career anchor prefer stable employment for the organization, it can be seen that they negatively affect the start-up intention.

• Journal of Information Technology Applications and Management
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• v.22 no.4
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• pp.1-37
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• 2015

Micro small business start-ups are receiving financial and marketing support from government or public authority, but business closure rate is very high and it causes a hugh burden to households and national economy. This study aims to verify the causal relationship between the self-determination characteristic of small business start-ups and entrepreneurial intention through learning orientation and innovation ability. The man's intrinsic motivation of self-determination theory is expected to have an impact on the entrepreneurial intention of small business start-ups. The self-determination theory includes perceived autonomy, perceived competence, perceived relationship as independent variables. This study presented a research model for explaining the entrepreneurial intention of small business start-ups, and collected 260 survey responses from the small business start-ups In order to validate the proposed research model, PLS analysis is performed with valid 246 questionnaires. By PLS technique, the measurement reliability and validity of research variables are tested and the path analysis is conducted to do the hypothesis test. Path analysis shows that perceived autonomy does not significantly affect the learning orientation and innovation ability. On the other hand, perceived competence significantly influences learning orientation and innovation ability. Perceived relationships had significant influence on learning orientation. It is found that the parameters of learning orientation and innovation ability significantly influence the dependent variable of entrepreneurial intention. Based on the results, a policy and strategy for supporting small business start-up are presented.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.5
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• pp.17-28
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• 2018

This study examined which influence the entrepreneurial environment and charateristics of start-up preparation have upon a start-up intention. For the purpose of offering useful data so that the hope-entrepreneurs of planning start-up can do more successful start-up through this, it carried out questionnaire from June 13, 2018 to July 14, 2018 targeting employee are located in K region. As a result, excluding 6 copies with a difficulty in the application to statistics among totally 205 copies, 199 copies were chosen as the final samples. Data were conducted reliability analysis, factor analysis, correlation analysis and regression analysis by using SPSS 23.0. The results are as follows. First, the entrepreneurial environment had a significant impact on a start-up intention. Second, the start-up preparation level had a significant effect on a start-up intention. However, this study limited the sampling region to A area, thereby having a limitation in generalizing the findings all over the country. Moreover, there is a suggestion that a continuous research will need to be performed in terms of an influential factor in pre-entrepreneurs' start-up intention as well as in entrepreneurial environment and start-up preparation level.

• Management & Information Systems Review
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• v.34 no.3
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• pp.303-315
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• 2015

The objective of this study was to devise and empirically validate a model in which personal characteristic, infrastructure of business start-up, difficulties of business start-up influence the intention of business start-up. The research model was analyzed by the structural equation modeling(SEM) technique, supported by SAS 9.13 and SMART-PLS 2.0. The results of this study can be summarized as follows. The results of this study can be summarized as follows. Firstly, personal characteristic had a significant impact on intention of business start-up. Secondly, infrastructure of business start-up also had a significant impact on intention of business start-up. Lastly, on the other hand, difficulties of business start-up had no direct impacts on intention of business start-up.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.33-53
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• 2024

By identifying the relationship between Interest of Entrepreneurship and intention, this study clarifies the entire lifecycle process leading up to a college student's decision to start a business. We explore whether an individual's Interest of Entrepreneurship stemming from start-up activities and the interest of parents toward their children's start-up affect start-up intention. For this purpose, attitude toward start-up, subjective norms, and perceived behavioral control, which are components of the Theory of Planned Behavior (TPB), were set as parameters. Furthermore, start-up self-efficacy was established as a moderating variable to examine the relationships between factors and their importance. In addition, survey questionnaires were collected from 300 college students in Korea, and after excluding 18 insincere responses, a total of 282 were analyzed using SPSS 26 and AMOS 26. The main findings are as follows. First, an individual's Interest of Entrepreneurship has a significant impact on start-up intention, mediated by attitude toward start-up, subjective norms, and perceived behavioral control. Therefore, future college start-up education should apply the components of TPB to enhance its effectiveness, and various start-up activities should be provided to foster students' interest. Secondly, parents' interest in start-up has a significant impact on subjective norms and perceived behavioral control. Therefore, even if parents are interested in their children's start-up activities, such interest does not necessarily lead to favorable attitude. However, as it significantly impacts subjective norms and perceived behavioral control, start-up education targeting parents linked to these parameters could increase college students' Interest of Entrepreneurship and intentions.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.3
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• pp.19-32
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• 2020

This study analyzed the effects of ICT technical characteristics of agricultural industry on smart farm entrepreneurial intention by using smart farm effort expectation and smart farm acceptance intention as mediators for smart farm pre-founders. Sub-variables of the technical characteristics of agricultural industry ICT were classified into availability, economics, data convergence and scalability. 349 questionnaires collected from pre-founders living in the country were used for empirical analysis. SPSS v22.0 and Process macro v3.4 were used to analyze the data based on serial multiple mediation model. First, economics and scalability had a positive (+) effect on start-up intention. Second, availability, economics and scalability had a significant effect on effort expectation. Third, effort expectation had a significant positive effect on acceptance intention. Fourth, acceptance intention had a significant positive effect on start-up intention. Fifth, the indirect effects of economics on start-up intention were all significant through effort expectation, through acceptance intention and through both effort expectation and acceptance intention. Sixth, the indirect effect of data convergence on start-up intention was significant through acceptance intention. Seventh, the indirect effect of scalability on start-up intention was significant through effort expectation and through both effort expectation and acceptance intention. As a follow-up study, it is necessary to study for the mediating variables other than mediators introduced in the study or the moderated mediation analysis through the conditional process model in which the moderating variable is introduced.

• Journal of Convergence for Information Technology
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• v.11 no.6
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• pp.83-98
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• 2021

This study identified the influence of employees' hybrid start-up intention (intention to start a business while maintaining a job) on the employees' self-determination motivation (intrinsic motivation, extrinsic motivation) and prior knowledge through the Model of Goal-directed Behavior (MGB). We used a PLS-SEM called SmartPLS 3.0 for 126 valid samples collected by judgement extraction for office workers throughout June 13, 2020 to July 3, 2020, and empirically evaluated the measurement model (internal consistency reliability, convergent and discriminant validity) and the structural model (multicollinearity, determination coefficient, effect size, predictive relevance, etc.). Only the intrinsic motivation for realizing the hybrid start-up goal of office workers had a significant impact on the hybrid start-up attitude and subjective norms, and the prior knowledge of hybrid start-up had a significant impact on the hybrid start-up desire and the hybrid start-up intention. In order to induce hybrid start-ups for workers with unstable employment, we need systems and programs that can inspire employees with intrinsic motivation and knowledge about hybrid start-up, so follow-up researches are necessary to analyze about government systems and consulting support that can promote hybrid start-up.

• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.1-9
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• 2020

Self-efficacy and entrepreneurial self-efficacy on the positive effects of entrepreneurial intention are well developed in past research but marketing self-efficacy, linked to the competencies of marketing field and is closely related to self-efficacy and entrepreneurial self-efficacy has not received enough attention on the prediction of start-up intention despite marketing and entrepreneurship are crucial when creating a start-up. Moreover, there have been several empirical studies but, most of the previous studies have focused on university students majoring in business and economics. Therefore, there is still little understanding of the effect of marketing self-efficacy on start-up intention. The purpose of this study then was to investigate the effect of marketing self-efficacy on start-up intention for college students majoring in entertainment-related studies. Questionnaires were employed to collect data from three universities in Korea. A total of 120 completed questionnaires were returned. Logistic regression analysis was used to test the hypothesis. The results indicate that marketing self-efficacy was positively and significantly related to start-up intention. The results of this study empirically confirmed that university students majoring in entertainment-related studies with high marketing self-efficacy are more likely to desire to create a start-up. These results suggest theoretical and practical implications.

• Culinary science and hospitality research
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• v.20 no.4
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• pp.86-99
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• 2014

The purpose of this study was to analyze the causative relationship of small business start-up education service quality with 'learner satisfaction' and 'willingness to start a business(start-up intension)'. This study was conducted to provide a basis for satisfying the desire of small business start-up entrepreneurs for high quality startup education service and seek the suggestions in terms of selection and concentration of the business start-up education program. The results of this study based on the outcomes derived from the empirical analysis can be summarized as follows: First, the quality of small business start-up education service was found to have a significant effect on the relationship with learner satisfaction. Next, the quality of small business start-up education service was found to have a significant effect on the relationship with start-up intension. Last, it was found that learner satisfaction had a significant effect on start-up intension.