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The Effects of Subjective Norms on the Start-Up Intention: The Mediation Effect of Self-Efficacy and the Moderate Effect of Security Competence  

Kwon, In Su (Department of Business Administration, Sejong University)
Kim, Ki Heung (Department of Business Administration, Sejong University)
Seo, Moon Kyo (Woongji Tax & Accounting College)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.14, no.4, 2019 , pp. 91-100 More about this Journal
Abstract
Many university students try to start up a lot because of career uncertainty, and this study reflected this environmental situation. The subject of the study is the degree to which subjective norms of university students affect the start-up intention. In addition, we looked at the mediated effects of self-efficiency and the moderated effects of security competence. To verify the hypothesis of the study, 201 university students in Seoul were asked about the relevant variables. And based on prior theory, hypotheses and questionnaires were made. In addition, the validity, reliability and correlation analysis of each variable were conducted. Multiple regression analysis was used for hypothesis analysis. As a result, subjective norms have a positive effect on the start-up intention. Next, self-efficiency was found to be mediating the relationship between subjective norms and start-up intentions. Finally, when subjective norms affect the start-up intention, security competence showed negative moderate effect. The implications of this study are as follows: First, a positive perception of start-up by those around them is needed when it comes to raising the intention of starting a business. This positive perception also affects the confidence and sense of challenge in start-up and affects their start-up intention. However, if career anchor prefer stable employment for the organization, it can be seen that they negatively affect the start-up intention.
Keywords
subjective norms; start-up intention; self-efficiency; security competence;
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