• Journal of Digital Convergence
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• v.16 no.10
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• pp.133-143
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• 2018

The purpose of this study is to investigate the reasons for preferring employment and the social influencing factors to improve future entrepreneurial intentions. Especially, this study investigates the influence of social influences such as parents', acquaintances, and individuals' experience of start - ups and employment and entrepreneurship club experiences on career choice of students who prefer employment. For this purpose, qualitative research method was applied to students who selected entrepreneurship career course among college students who completed entrepreneurship education. The results of this study are as follows: stable income, system experience, preference for parents' employment, lack of funds and lack of knowledge on start-ups. In addition, it was found that the intention of start-up is increased according to the experience of start-up of the acquaintance among the social influences of students who prefer employment. The result of this study suggests the methodology and learning direction of entrepreneurship education which can improve entrepreneurship intention and understanding of university students. In addition, this study proposes future research related to entrepreneurship education through empirical analysis.

• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.189-197
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• 2023

The purpose of this study was to examine the effects of university students' entrepreneurial environment and entrepreneurial spirit on their entrepreneurial intentions. The results of the study are as follows. As for the correlation among entrepreneurial environmental factors affecting entrepreneurial intentions of college students, it was confirmed that educational environment, legal system and government support, and social values had static correlation coefficient values. It was predicted that the six detailed hypotheses would be valid and would have an impact, but unexpected results were also derived. First, the hypothesis that the entrepreneurial environment of college students will affect entrepreneurial intention was partially accepted. Employment environment and education environment were dismissed, legal system and government support. It was confirmed that social values had a positive (+) effect on entrepreneurial intention. Second, the hypothesis that entrepreneurship of college students will affect entrepreneurship intention was also partially accepted. Risk sensitivity was rejected, and innovation and initiative were confirmed to have a positive (+) effect.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.497-511
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• 2019

The purpose of this study is to examine the effects of entrepreneurship and personal characteristics on entrepreneurial intention and to analyze what factors influence the entrepreneurial intention through the moderating effects of social networks. So, the survey was conducted on 374 employees in their 30s or older. Descriptive statistics were used to understand the actual state of entrepreneurial intentions, and exploratory factor analysis was conducted to analyze the validity. In addition, a correlation analysis was conducted to identify relationships with variables, finally, a hierarchical regression analysis was performed to identify the effect of moderating social networks in entrepreneurship and personal characteristics. The study found that, firstly, Entrepreneurship was positively correlated with extroversion, achievement desire, self-efficacy, social network, entrepreneurial intention, and negatively correlated with introversion. Second, The extroversion of personal characteristics showed positive correlations with achievement desire, self-efficacy, social network, and entrepreneurial intention and negatively correlated with introversion. Introversion has a negative correlation with achievement desire, self-efficacy, social network, and entrepreneurial intention, and self-efficacy has a positive correlation with social network and entrepreneurship. Third, social networks have been shown to moderate the relationship between personal characteristics and entrepreneurial intention. Reflecting the results from this study, we expect that those preparing for future start-ups will be a meaningful reference to validate their capabilities and start them.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.163-176
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• 2017

With the increasing importance of BPO for sustainable growth of small venture business, BPO theories have been developed over the past several decades. This study was designed to examine the contextual factors affecting the managerial attitudes towards the BPO of small venture business, as well as the intentions to increase its level. The findings suggest that cost saving was not the primary ingredient positively affecting the attitude towards BPO. However, both specialized resources and quality improvement had a positive relationship with the attitude towards BPO. Finally, this study identified that a positive attitude towards BPO positively affects the intention to increase the level of BPO. This study implies that the survival and success of small venture firms necessitates that they utilize BPO effectively and efficiently in today's highly globalized and severely competitive environments.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.15-31
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• 2022

This study was conducted to suggest a start-up policy that includes start-up education and support for active seniors with various careers who try to change their careers before and after retirement. From this point of view, this study divided the factors affecting the entrepreneurial will of active seniors into entrepreneurship organizational and functional competency and identified the effect of these competencies on entrepreneurial efficacy and entrepreneurial intention. In the proposed model, start-up competency is divided into organizational competency (leadership, creativity problem-solving, communication, decision-making) and functional competency (management strategy, marketing, business plan). And this study examined the mediating role of entrepreneurial efficacy in the relationship between entrepreneurial competency factors and entrepreneurial intention. Meanwhile, PLS-POS analysis was performed to uncover the heterogeneity and pattern in the proposed structural model. The survey was conducted with the help of an online survey company from November 27 to December 15, 2020 for the active senior age group from 40 to under 65 years old. Data were collected from a total of 433 panelists and analyzed using SPSS 22.0 and SmartPLS 3.3.7 programs. The findings are as follows. First, the finding shows that the entrepreneurial organizational and functional competencies of active seniors had significant positive(+) effects on entrepreneurial efficacy. Second, the result shows that entrepreneurial organizational and functional competencies of active seniors had significant positive(+) effects on entrepreneurial intention. Third, the findings show that entrepreneurship efficacy had a significantly positive(+) effect on entrepreneurial intention. The findings of PLS-POS show that entrepreneurship education needs to be carried out by identifying the needs that require entrepreneurial organizational and functional competency when training for entrepreneurship competency. In summary, the findings of the current study are to determine what the competency factors are for the government (local government) to increase the policy direction necessary for establishing and implementing entrepreneurship education and training programs to develop policies to enhance the economic activity participation rate of active seniors.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.15 no.1
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• pp.113-123
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• 2020

There are common features among successful entrepreneurs without regarding to the stages of startup like challenge, growth, leap and maturity stages. We know that the successful entrepreneurs have strong entrepreneurship and interpersonal competency through many experiences in the real field of startup ecosystem. Entrepreneurship has a positive effect on intention to start a business, and the importance of entrepreneurship in business startups has been found through many studies. In addition, in most curriculum of startup, entrepreneurship education is operated like an introduction to the startup education. However, in research on entrepreneurship and education on entrepreneurship, it is not easy to find other factors related to interpersonal competence except for leadership. In this study, we redefined relation-building competences in consideration of relation-building parts such as self-openness, affinity, communication, empathy and consideration among various competencies of interpersonal relations, and analyzed the difference of startup intention according to the degree of relation-building competences. As a result, there was a significant difference in the degree of relation-building competences between the group of start-up entrepreneurs and the group with no intention of starting a business. It was proved that the relation-building competences is important for entrepreneurs. Therefore, in addition to studying entrepreneurship, which is represented by conductivity, innovation, autonomy, and risk sensitivity, the studying of relationship-building competences should be continued. It is expected that various research results analyzing the relationship between startups and relationship-building competences will be reflected in entrepreneurship education.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.5
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• pp.15-26
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• 2015

Overall, college students tend to be immersed in the relatively safe employment, such as civil servants or public sector than start one's own business due to the lack of entrepreneurial spirit which made the great success in order to take the risk and innovative challenge. In this study, relationship between pre-founder of college students' self-determination, entrepreneurship, entrepreneurial intentions are to be determined. As a result, the implications were derived in order to make pre-founder various ways of career decision beside employment. Therefore start-up training courses was verified by moderating effects. The results are first, high self-determination(Autonomy, Efficacy) of the pre-founder made positive impact on entrepreneurial intention. Second, high self-determination(Autonomy, Efficacy) of the pre-founder made positive impact on entrepreneurship. Third, entrepreneurship of the pre-founder made positive impact on entrepreneurial intention. Fourth, entrepreneurship was carried out a full mediating role in the relationship between self-determination and entrepreneurial intention. Finally, Pre-founder group who have taken entrepreneurship education have showed a positive relationship between high self-determination(Autonomy, Competence, Relationship) and entrepreneurial intention. Based on these results, especially pre-founders, in order to improve the willingness of university students entrepreneurship, highly motivated intrinsic motivation is needed to ensure the student's self-determination in University education. It looks that can be achieved through the strengthening of entrepreneurship education for autonomy, competence, efficacy improvement.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.113-126
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• 2021

After the Corona 19 pandemic in the first half of 2020, the business environment has been changed in a very different way. The convergence in digital device would be the keyword of the future business. Due to the Corona 19 incident, the ability to utilize digital media devices has emerged as an important topic as people are focusing on online. The Corona incident has reminded us of how important digitalization is at all points of contact. This study analyzed the effects of digital media device and communication utilization capabilities on entrepreneurial intention by reflecting the mediating effect of risk-taking and proactiveness. For this study, a survey of 250 ordinary people was conducted and finally 212 valid questionnaires were collected. Statistical techniques were analyzed using Amos23. The analysis of the collected data showed that digital media device utilization and communication utilization did not directly affect entrepreneurship intentions, but it was confirmed that entrepreneurship risk-taking would have an intention to start a business. Through this, it was suggested that the development of start-up programs based on entrepreneurship and digital media utilization capabilities should be strengthened in a smart society centered on information and communication to expand job creation for the digital generation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.6
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• pp.89-104
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• 2022

Entrepreneurship by seniors who have accumulated skills and expertise in the industrial field is very important from a social point of view. This study aimed at seniors to find out the major start-up capabilities of seniors in an economic situation where instability factors and uncertainties are amplified due to the social structure of jobs that has changed due to COVID-19 during the 4th industrial revolution and the rapidly progressing high interest rates and global supply chain problems. The purpose of this study was to empirically verify how variables affect entrepreneurial intention. In addition, from the perspective of mindset, which is the individual psychological characteristic of pre-entrepreneurs, we tried to empirically verify whether growth mindset and fixed mindset have a significant effect on senior entrepreneurship intention. The psychological characteristics of founders were approached from the perspective of mindset, and an attempt was made to apply them to the field of entrepreneurship and to obtain practical implications. This study empirically analyzed the effects of growth mindset, fixed mindset, technical competency, network competency, and funding competency, which are components of mindset, on senior entrepreneurial intention, and verified the mediating effect of entrepreneurial efficacy. As a result of the empirical analysis, it was verified that growth mindset and technological competency had a positive (+) effect on entrepreneurial intention. In addition, it was verified that the mediating effect of entrepreneurial efficacy was significant in the influence of growth mindset and technological competency on entrepreneurial intention, and it was verified that growth mindset and technological competency are important variables in senior entrepreneurship. The study results provide the following policy implications. In order to activate senior entrepreneurship, first, to maximize the effect of founder education, programs such as customized entrepreneurship education that match the growth mindset characteristics, which are the psychological characteristics of founders, are needed. Second, it is required to expand the base of technology startups by expanding government support, such as expanding low-interest policy financing, for senior startups with technological capabilities and expertise. Third, it is necessary to provide institutional support for starting a business, such as providing a start-up program even before retirement, so that the expertise and technology accumulated by seniors can be linked to start-ups even after retirement.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.35-52
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• 2023

Recently, as the non-face-to-face environment has developed due to COVID-19 and environmental pollution, the importance of online digital healthcare is increasing, and venture start-ups and activities such as health care, telemedicine, and digital treatments are also actively underway. This study conducted the impact on the acceptability of digital healthcare smartwatches with an integrated approach of the expanded integrated technology acceptance model (UTAUT2) and the behavioral inference model (BRT). The most advanced integrated technology acceptance model for innovative technology acceptance research was used to identify major factors such as utility expectations, social effects, convenience, price barriers, lack of alternatives, and behavioral intentions. For the study, about 410 responses from ordinary people in their teens to 60s across the country were collected, and based on this, the hypothesis was verified using structural equations after testing reliability and validity of the data. SPSS 23 and AMOS 23 were used for research analysis. Studies have shown that personal innovation has a significant impact on the reasons for acceptance (use value, social impact, convenience of use), attitude, and non-use (price barriers, lack of alternatives, and barriers to use). These results are the same as the results of previous studies that confirmed the influence of the main value of innovative ICT on user acceptance intention. In addition, the reason for acceptance had a significant effect on attitude, but the effect of the reason for non-acceptance was not significant. It can be analyzed that consumers are interested in new ICT products and new services, but purchase them more carefully and selectively. This study has evolved from the acceptance analysis of general-purpose consumer innovation technology to the acceptance analysis of consumer value in smartwatch digital healthcare, which is a new and important area in the future. Industrially, it can contribute to the product's purchase and marketing. It is hoped that this study will contribute to increasing research in the digital healthcare sector, which will play an important role in our lives in the future, and that it will develop into in-depth factors that are more suitable for consumer value through integrated approach models and integrated analysis of consumer acceptance and non-acceptance.