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http://dx.doi.org/10.5762/KAIS.2017.18.1.163

Modeling on Intention to Increase BPO of Venture  

Yang, Jun-Hwan (Global Entrepreneur Start-up Center, Dankook University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.18, no.1, 2017 , pp. 163-176 More about this Journal
Abstract
With the increasing importance of BPO for sustainable growth of small venture business, BPO theories have been developed over the past several decades. This study was designed to examine the contextual factors affecting the managerial attitudes towards the BPO of small venture business, as well as the intentions to increase its level. The findings suggest that cost saving was not the primary ingredient positively affecting the attitude towards BPO. However, both specialized resources and quality improvement had a positive relationship with the attitude towards BPO. Finally, this study identified that a positive attitude towards BPO positively affects the intention to increase the level of BPO. This study implies that the survival and success of small venture firms necessitates that they utilize BPO effectively and efficiently in today's highly globalized and severely competitive environments.
Keywords
Attitude towards BPO; BPO(Business Process Outsourcing); Core Competence; Cost Reduction; Intention to increase the level of BPO; Quality Improvement; Specialized Resources;
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