Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

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Modeling on Intention to Increase BPO of Venture

중소벤처기업의 BPO증가의도 모형에 관한 연구

  • Yang, Jun-Hwan (Global Entrepreneur Start-up Center, Dankook University)
  • 양준환 (단국대학교 글로벌기업가창업센터장)
  • Received : 2016.09.05
  • Accepted : 2017.01.06
  • Published : 2017.01.31
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Abstract

With the increasing importance of BPO for sustainable growth of small venture business, BPO theories have been developed over the past several decades. This study was designed to examine the contextual factors affecting the managerial attitudes towards the BPO of small venture business, as well as the intentions to increase its level. The findings suggest that cost saving was not the primary ingredient positively affecting the attitude towards BPO. However, both specialized resources and quality improvement had a positive relationship with the attitude towards BPO. Finally, this study identified that a positive attitude towards BPO positively affects the intention to increase the level of BPO. This study implies that the survival and success of small venture firms necessitates that they utilize BPO effectively and efficiently in today's highly globalized and severely competitive environments.

일반적으로 중소벤처기업은 기업경영에 필수적인 경영자원의 부족을 경험하게 된다. 중소벤처기업의 지속적 성장과 밀접한 관련이 있는 것으로 나타난 BPO 중요성이 날로 많은 주목을 받아 옴에 따라 지난 수 십여 년 간 이 분야에 많은 연구가 이루어져 오고 있다. 본 연구는 중소벤처기업이 전략적 대안으로서 고려할 수 있는 BPO이용과 관련하여 선행연구를 근거로 중소벤처기업의 BPO에 대한 태도 및 증가의도에 영향을 미치는 요인들을 살펴보기 위하여 진행되었다. 이와 관련하여 본 연구는 국내 중소벤처기업들을 대상으로 표본을 확보하여 분석하였다. 분석결과 비용절감은 BPO에 대한 태도에 유의한 영향을 미치지 않는 것으로 나타났다. 그러나 특화된 기술, 그리고 품질향상은 BPO에 대한 태도에 유의한 정(+)의 영향을 미치고 있음을 알 수 있었다. 또한 BPO에 대한 긍정적 태도는 추가적으로 BPO를 이용하고자 하는 중소벤처기업의 의도에 유의한 영향을 미치는 것을 확인할 수 있었다. 본 연구결과는 오늘날과 같은 글로벌 경쟁환경 하에서 중소벤처기업들의 생존과 성공을 위해 BPO를 효과적으로 그리고 효율적으로 활용할 필요가 있음을 함의하고 있다.

Keywords

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