Journal of the Korea Academia-Industrial cooperation Society (한국산학기술학회논문지)

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The Impact of Worker's Entrepreneurship and Personal Characteristics on Entrepreneurial Intention: Moderating Effect of Social Network

직장인의 기업가 정신과 개인적 특성이 창업의도에 미치는 영향: 사회적 네트워크의 조절 효과

  • Received : 2019.04.17
  • Accepted : 2019.07.05
  • Published : 2019.07.31
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Abstract

The purpose of this study is to examine the effects of entrepreneurship and personal characteristics on entrepreneurial intention and to analyze what factors influence the entrepreneurial intention through the moderating effects of social networks. So, the survey was conducted on 374 employees in their 30s or older. Descriptive statistics were used to understand the actual state of entrepreneurial intentions, and exploratory factor analysis was conducted to analyze the validity. In addition, a correlation analysis was conducted to identify relationships with variables, finally, a hierarchical regression analysis was performed to identify the effect of moderating social networks in entrepreneurship and personal characteristics. The study found that, firstly, Entrepreneurship was positively correlated with extroversion, achievement desire, self-efficacy, social network, entrepreneurial intention, and negatively correlated with introversion. Second, The extroversion of personal characteristics showed positive correlations with achievement desire, self-efficacy, social network, and entrepreneurial intention and negatively correlated with introversion. Introversion has a negative correlation with achievement desire, self-efficacy, social network, and entrepreneurial intention, and self-efficacy has a positive correlation with social network and entrepreneurship. Third, social networks have been shown to moderate the relationship between personal characteristics and entrepreneurial intention. Reflecting the results from this study, we expect that those preparing for future start-ups will be a meaningful reference to validate their capabilities and start them.

본 연구에서는 직장인의 기업가 정신과 개인적 특성이 창업의도에 미치는 영향을 살펴보고, 사회적 네트워크의 조절효과를 통하여 창업의도에 영향을 주는 어떤 요인들이 중요하게 작용하고 있는지를 분석하고자 한다. 이를 위해 30대 이상의 직장인 374명을 대상으로 설문조사를 실시하였다. 창업의도의 실태를 파악하기 위하여 기술통계을 하였으며, 타당성을 분석하기 위하여 탐색적 요인분석을 실시하였다. 또한 변인들과의 관계를 알아보기 위해 상관분석을 실시하였고 마지막으로 기업가 정신과 개인적 특성에서 사회적 네트워크의 조절효과를 알아보기 위해 위계적 회귀분석을 실시하였다. 연구 결과 첫째, 기업가 정신은 외향성, 성취욕구, 자기효능감, 사회적 네트워크, 창업의도와 정적상관, 내향성과는 부적상관이 있는 것으로 나타났다. 둘째, 개인적특성 중 외향성은 성취욕구, 자기효능감, 사회적 네트워크, 창업의도와 정적상관, 내향성과는 부적상관이 있는 것으로 나타났다. 내향성은 성취욕구, 자기효능감, 사회적 네트워크, 창업의도와 부적상관을 보였고, 자기효능감은 사회적 네트워크, 창업의도와 정적상관이 있는 것으로 나타났다. 셋째, 개인적 특성과 창업의도 간의 관계를 사회적 네트워크가 조절하는 것으로 나타났다. 본 연구에서 도출된 결과들을 반영하여 미래 창업을 준비하고 있는 사람들이 본인의 역량을 검증하고 창업을 시작할 수 있는 의미 있는 참고자료가 되기를 기대한다.

Keywords

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Fig. 1. Research model

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Fig. 2. The Moderating Effect of Social Network

Table 1. Demographic characteristics of study subjects

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Table 2. Validity and Reliablity of Entrepreneurship Scale

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Table 3. Validity and Reliability of Personal Characteristics Scale

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Table 4. Composition of questionnaire

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Table 5. Correlation analysis between major variables

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Table 6. The difference of each variable according to the Entrepreneurial Intention

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Table 7. Moderating effects of social networks on the relationship between entrepreneurship and entrepreneurial intention

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Table 8. Moderating effects of social networks on the relationship between Personal characteristics and entrepreneurial intentions

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