• The Journal of the Convergence on Culture Technology
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• v.9 no.1
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• pp.635-648
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• 2023

In the current situation of social distancing due to COVID-19, the use of one-person hair salons, which are safer than franchise hair salons, is emerging again. One-man hair salons provide personalized services at high prices, so they can be said to be an industry that required high quality services than franchise hair salons. Despite these characteristics, many studies on hair salon services are focused on franchise hair salons. Therefore, this study was conducted through empirical analysis with the purpose of finding out how the service quality of a one-man hair salon, which required high service quality, affects behavioral intention through the coexistence of customer satisfaction and dissatisfaction. As a result of this study, it was found that the pleasure of consumers in one-person hair salons increases the intention to revisit the most. Those pleasure showed that it is more important to respond and empathize with consumers as well as its expertise of hair designers than the appearance of beauty salons. Through this study, the characteristics of a one-man hair salon were examined and significant results were found.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.76-85
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• 2012

Early photography history of Daegu, Gyeongbuk Province, Gyebok Choi were taken a lots of prizes of famous contest and known to the nationwide in 1930's and then his photos became an example of salon photography. And his documents of Mt. Baekdu & Dokdo in 1940's was the outcome of self-consciousness. Wangsam Koo proposed the realism of the photo. He saw, the base of photos should be reflected the lives of people of the times and the characteristics of the period, and he had great influence to the history of Korea photography with his own unique vision. These photos and theories accomplished a photo aesthetic to Korea photo history in 1940's. Besides it had been the national spirit at Youngnam province in the early 20th century.

• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.143-155
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• 2023

This study examined the effect of beauty service location characteristics and service quality on customer satisfaction and revisit intention, and analyzed the gender control effect of location characteristics and service quality in the relationship with customer satisfaction. The Statistical Package for the Social Sciences (SPSS) was employed and analysis was conducted to investigate how location characteristics and service quality in beauty service encounters effects customer satisfaction. The results of this study are as follows. First, visibility, which is a location characteristic, was found to have a significant effect on customer satisfaction. Second, professionalism and convenience, which are service qualities, were found to have a significant impact on customer satisfaction. Third, customer satisfaction was found to have a significant effect on the intention to revisit. Fourth, as a result of analyzing the gender control effect in the relationship between location characteristics and service quality with customer satisfaction, the gender control effect was found in all factors.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.507-521
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• 2017

Purpose: The purpose of this study is to examine the relationship between attitude toward death among Korean hostess (room salon/bar) in Busan and their suicide-related factors. Methods: The questionnaires were administrated to 120 Korean hostess. The questionnaires consist of 7 major concepts: death as liberation, death as natural phenomenon, fear of death, avoidance of thought about death, fear for the impact of death on family, frequency of thought of death, their capacities to resist suicidal impulses. Results: Interestingly, satisfaction for hostess working in room salons with their monthly incomes was negatively correlated with frequency of thought of death and was positively related to their capacities to resist suicidal impulse. Moreover, in terms of the factors influencing 'their capacities to resist suicidal impulse', for hostess working in room salons, 'fear for the impact of death on family,' and 'satisfaction with their monthly income' were found to significantly influence 'their capacities to resist suicidal impulses'. However, for hostess working at bars, 'death as liberation' was found to be the only one factor showing significant effect on 'their capacities to resist suicidal impulses'. Conclusion: For hostess working in room salons, their perceived monetary reward seems to affect their attitudes toward death and suicide-related thoughts. Understanding a person's attitudes toward death can be another way to help people in a difficult situation to prevent them from carrying out the worst.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.537-547
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• 2017

This study attempted to determine differences between the perceived empowerment level and job satisfaction depending on hairdressers' demographic characteristics and analyze the effects of their empowerment on job satisfaction. For this, a total of 310 hairdressers in Gwangju-Jeonnam and Seoul-Gyeonggi-do were chosen through convenience sampling, and then a questionnaire survey was conducted. The valid 277 copies were used for final analysis. For data analysis, descriptive statistics, factor analysis, reliability analysis, t-test, ANOVA, Duncan's test, and multiple regression analysis were conducted using SPSS 15.0. The study results found the following: First, in terms of the subordinate factors of empowerment, the following four factors were found: meaningfulness, self-determination, competence, and impact. Second, depending on demographic characteristics (e.g., age, career, type of beauty salon, job title, punch-in time, monthly pay), a statistically significant difference was found between empowerment and job satisfaction (p<.01). Third, hairdressers' perceived empowerment level had a positive impact on job satisfaction (p<.01). In terms of the empowerment on job satisfaction by sub-factor, 'self-determination' was largest, followed by 'meaningfulness' and 'competence.' Therefore, beauty salon owners need to manage their business more efficiently by converging cosmetology and business management by expanding empowerment among hairdressers properly after recognizing the importance of hairdresser empowerment.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.181-187
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• 2021

This study conducted a survey of 118 men and women who obtained hair national technical certificate from June 28 to July 11, 2021, focusing on SPSS.The WIN 22.0 program was used. We would like to examine the effect of recognition of hair national technical certificates on job utilization and satisfaction with certificate acquisition, and the effect of job utilization on satisfaction with certificate acquisition at the hair salon site. First, the necessity and utility of recognition of hair national technical qualifications have been shown to affect job utilization. Second, it was found that the necessity and utility of recognition of hair national technical certificates affect the satisfaction of obtaining certificates. Third, it was found that the job utilization of the national technical certificate of hair affects the satisfaction of obtaining a certificate. As a result of the study it meets the requirements that can be put into the field, and it can be seen that usability in the hair salon site is important as an effect on the satisfaction of obtaining a certificate. Based on these conclusions, the following suggestions are made for subsequent studies, taking into account the limitations of the study. The point is that hairdressers who obtained national technical certificates participated in this study were limited to S regions. In the future, it is necessary to expand the size and region of the sample group in various ways and reflect a wide range of research overall.

• Journal of the Korean Applied Science and Technology
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• v.39 no.6
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• pp.748-759
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• 2022

The purpose of this study is to investigate the mediating effect of job commitment and the moderating effect of job burnout on the relationship between the protean career orientation and subjective career success of hair designers. For this purpose, a survey was conducted on 163 employees working at a representative A brand hair salon in Korea, and statistical analysis was conducted using SPSS 21, and SPSS Process Macro v. 3.3. The results of this study are as follows: First, Protean career orientation affects job commitment to focus on oneself in all aspects related to their job, and as a result, it has a mediating effect on subjective career success that satisfies their career. Second, Through the interaction between protean career orientation and job burnout, the moderating effect on job commitment was confirmed. The significance of this study is to suggest a career success plan for hair salon workers with relatively high turnover rate in the service field by dealing with the understanding of the hair salon organizational culture and the lack of hair designer protean career orientation in terms of the mediating role of job commitment and job burnout in career success.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.427-439
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• 2014

This study analyzed the effects of job stress, job burnout, and social support on turnover intention for beauty salon workers in Busan. First, the younger, the higher levels of emotional labor; the younger, the lower education levels, the shorter career, and the lower position, the higher job stress and the higher job burnout; and the younger, the lower education levels, and the fewer days off, the higher turnover intention. Second, directors, designers and the staff had emotional labor, job stress, job burnout, and social support associated with turnover intention. Third, owners and designers had their turnover intention in general affected by emotional control, role stress, supervisor support, and colleague support and had their workplace-related turnover intention affected by emotional control, role stress, colleague support, and depersonalization, while the staff had their turnover intention in general and workplace-related turnover intention affected by supervisor support, colleague support, and depersonalization and had their job-related turnover intention affected by supervisor support.

• Journal of Fashion Business
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• v.18 no.2
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• pp.66-79
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• 2014

The purpose of this study was to find out the difference between preferred hairstyle and pursued-image of hairstyle according to demographic characteristics. The method of this study is a content analysis and survey research using a questionnaire, which consisted of items of pursued-image of hairstyle, preferred hairstyle and demographic characteristics. 450 women were selected as subjects of this study; they were randomly selected from hair salon located in Seoul, Inchon and Bundang. For the material analysis, We used the statistical program of SPSS 12.0; frequencies, factor nalysis, one-way ANOVA and Duncan's multiple range test, T Test and ${\chi}^2$ Test were carried out as the methods of analysis. The research findings were as follows. First, the results of hairstyles according to the content analysis usually resulted 5 hairstyles, such as cuts and crew cut, bobbed hair, long layered hair styles and nonelayered long hair styles. Second, under the survey regarding the difference of preferred hairstyle and pursued-image of hairstyle according to demographic characteristics. variety of hair styles due to the subjects were more willing to try a consciousness about other's suggestions and how they are portrayed. Moreover a low level of education was ralated to a attempting a variety of styles, considering their social life. Subjects with higher age, education level and salary preferred a glamorous image as well as crew cuts. Which made them look younger. However, when they were younger, they preferred long nonelayered hair styles. In conclusion, age, average monthly income and education level are important variations affecting the property of change in hairstyles and pursued-image of hairstyles.

• Journal of Digital Convergence
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• v.15 no.7
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• pp.435-444
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• 2017

This study investigated differences between job satisfaction and professionalism by job-related variable and analyzed the effects of job-related variables and job professionalism on job satisfaction among a total of 144 beauty salon workers in Busan and Ulsan. The main results are as follows. First, a difference between job satisfaction and professionalism was found by average monthly income and environmental satisfaction. Second, in terms of correlations with variable, job professionalism revealed static correlation with average monthly income, employment period and environmental satisfaction while job satisfaction showed static correlation with average monthly income, environmental satisfaction and job professionalism. In employment period, a significant difference was observed. Third, regarding the influence of variables on job satisfaction, job satisfaction became higher as average and job professionalism increased. In particular, job professionalism was the highest in terms of exploratory power. So a plan for allowing beauticians to improve confidence in professionalism and job satisfaction was presented.