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http://dx.doi.org/10.14400/JDC.2017.15.4.537

A Study on the Effects of Empowerment Perception Level on Job Satisfaction of Hairdresser  

Jeon, Seon-Bok (Dept. of Beauty Arts, Chosun College of Science & Technology)
Publication Information
Journal of Digital Convergence / v.15, no.4, 2017 , pp. 537-547 More about this Journal
Abstract
This study attempted to determine differences between the perceived empowerment level and job satisfaction depending on hairdressers' demographic characteristics and analyze the effects of their empowerment on job satisfaction. For this, a total of 310 hairdressers in Gwangju-Jeonnam and Seoul-Gyeonggi-do were chosen through convenience sampling, and then a questionnaire survey was conducted. The valid 277 copies were used for final analysis. For data analysis, descriptive statistics, factor analysis, reliability analysis, t-test, ANOVA, Duncan's test, and multiple regression analysis were conducted using SPSS 15.0. The study results found the following: First, in terms of the subordinate factors of empowerment, the following four factors were found: meaningfulness, self-determination, competence, and impact. Second, depending on demographic characteristics (e.g., age, career, type of beauty salon, job title, punch-in time, monthly pay), a statistically significant difference was found between empowerment and job satisfaction (p<.01). Third, hairdressers' perceived empowerment level had a positive impact on job satisfaction (p<.01). In terms of the empowerment on job satisfaction by sub-factor, 'self-determination' was largest, followed by 'meaningfulness' and 'competence.' Therefore, beauty salon owners need to manage their business more efficiently by converging cosmetology and business management by expanding empowerment among hairdressers properly after recognizing the importance of hairdresser empowerment.
Keywords
Hairdresser; Empowerment; Job Satisfaction; Beauty Salon; Convergence Business Management;
Citations & Related Records
Times Cited By KSCI : 5  (Citation Analysis)
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