• Title/Summary/Keyword: SEM-PLS

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A Multidimensional View of SNS Usage: Conceptualization and Validation

  • Edgardo R. Bravo;Christian Fernando Libaque-Saenz
    • Asia pacific journal of information systems
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    • v.32 no.3
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    • pp.601-629
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    • 2022
  • Social networking sites (SNSs) have become an essential part of people's lives. It is thus crucial to understand how individuals use these platforms. Previous literature has divided usage into numerous activities and then grouped them into dimensions to avoid excessive granularity. However, these categories have not been derived from a uniform theoretical background; consequently, these dimensions are dispersed, overlapping, and disconnected from each other. This study argues that "SNS usage" is a complex phenomenon consisting of multiple activities that can be grouped into dimensions under the umbrella of communication theories and these dimensions are related to each other in a particular multi-dimensional architecture. "SNS usage" is conceptualized as a third-order construct formed by "producing," "consuming," and "communicating." "Producing," in turn, is proposed as a second-order construct manifested by "commenting," "general information sharing," and "self-disclosure." The proposed model was assessed with data collected from 414 USA adult users and PLS-SEM technique. The results show empirical support for the theorized model. SNS providers now have this architecture that clarifies the role of each dimension of use, which will allow them to design effective strategies to encourage the use of these networks.

Factors Influencing Brand Image and Purchase Intention in Indonesia's Furniture Distribution Channels

  • Felicia HERMAN;Ricardo INDRA;Kurniawati;Michael CHRISTIAWAN;Muhammad ARAS
    • Journal of Distribution Science
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    • v.22 no.7
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    • pp.33-42
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    • 2024
  • Purpose: The furniture industry has a huge potential for growth in Indonesia. Due to Indonesia's vast natural resources, furniture designers, makers, and retailers are given ease of access. The research analyzes the influence of service quality, promotion, product, and price on brand image and purchase intention in Indonesia's furniture distribution channels. Research design, data, and methodology: The variables used are service quality, promotion, product, price, brand image, and purchase intention. This research is cross-sectional research, which will be conducted among the furniture consumers in Indonesia, from the Instagram followers of a community as of 31 July 2023 with 837.5 thousand followers. The tools that will be used are surveys, conducted according to the sample size and processed using SMARTPLS 4 and the SEM-PLS model. Results: The findings urge that some variables have a significant influence on purchase intention directly but become less significant when influenced by brand image. Some variables can influence purchase intentions significantly through brand image, even if the certain variable did not have a significant influence on purchase intention directly. Conclusions: By knowing the significance of the variables towards brand image and purchase intention, ones with major influence can be implemented as a strategy to improve marketing in Indonesian furniture distributors.

The Impact of Celebrity Involvement in OTT Platforms on National Image and Visit Intentions: The Mediating Roles of Telepresence and Parasocial Relationships (OTT 플랫폼에서 연예인 관여도가 국가 이미지와 방문 의도에 미치는 영향: 원격 현장감과 준사회적 관계의 매개 역할을 중심으로)

  • Jang, Moonkyoung;Lee, Saerom
    • The Journal of Information Systems
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    • v.33 no.2
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    • pp.47-80
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    • 2024
  • Purpose With the rapid evolution of the OTT platform, this study addresses a notable gap in the existing literature by examining the impact of celebrity involvement in OTT contents on the intention to visit the country. We explore the intricate mechanisms through which the audience's sense of telepresence, facilitated by OTT technology, and parasocial relationships with celebirities contribute to the formation of the national image and, consequently, influence the intention to visit the country. Design/methodology/approach This study applied Partial Least Square Structural Equation Modeling (PLS-SEM) using survey data from 222 participants. Findings Our findings reveal a positive effect of celebrity involvement on both telepresence and parasocial relationship. Additionally, we observe a positive relationship between telepresence and parasocial relationship. The study further highlights the impact of these factors on the cognitive and affective national images. The cognitive and affective national images, in turn, positively influence the overall national image, ultimately impacting the intention to visit the country. This research contributes to the understanding of the interplay between psychological factors related to viewer-celebrity relationships and the technical characteristics of OTT contents in shaping national images and travel intentions.

A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community (인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향)

  • Ko, Mi-Hyun;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

The Effect of Strategic and Operational Integration of 1st supplier's buyer and supplier on Production Flexibility (1차 협력사의 구매자 및 공급자와의 전략적·운영적 통합이 생산의 유연성에 미치는 영향)

  • Kim, Jong Hoon;Lee, Tae Hee
    • International Commerce and Information Review
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    • v.18 no.4
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    • pp.285-310
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    • 2016
  • The purpose of this study empirically verified impact of strategic and operational integration between first-tier supplier and their supplier and strategic and operational integration between first-tier supplier and their buyer on operation performance. In order to achieve our goal, we tested reliability, validity and path coefficient using structural equation modeling-partial least square (SEM-PLS) over 284 first-tier manufacturing suppliers data that Korea Productivity Center (KPC) surveyed in 2013. This study results indicated that operational integration between first-tier supplier and their supplier or buyer has positive impact on production process flexibility. Meanwhile, strategic integration between first-tier supplier and buyer has positive impact on production flexibility. On the other hand, strategic integration between first-tier supplier and supplier has negative impact on production flexibility. And production process flexibility has positive impact on production flexibility. By empirically testing to departmentalize level and scope of supply chain integration, this study has academic and managerial implications from first-tier perspective on.

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Decision-making Factors and Characteristics for Buying an Unsold Apartment: Focused on Unsold Apartment Residents (미분양아파트 구매의사결정 영향구조 분석: 잔여세대 입주자를 대상으로)

  • Tak, Jung-Ho;Rho, Jeong-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.11
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    • pp.229-238
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    • 2017
  • The study suggested plans to solve the problems of unsold apartments that lead to social and economic issues in our society, analyzed the characteristic factors related to the unsold apartment residents, investigated the preference factors, and finally determined the influence structure between the characteristic factors of residents and the mitigation factor of unsold apartment, for the repurchase intention. From previous studies, this study determined the characteristic factors based on the physical, environmental, social and economic characteristics to make up the characteristic factors for the unsold apartment residents. Then, through a Focus Group Interview (FGI) among the members of a real estate specialist group, it summarized the suitable factors for analysis and analyzed the influence structure between all factors through Partial Least Squares Structural Equation Modeling (PLS-SEM). The study results show that the mitigation factors are the most profound cause of the decision-making for unsold apartment residents, followed by economic factors and residential factors. In addition, the residential satisfaction for the unsold apartment residents has a positive relation with the repurchase intention.

An Empirical Study on the Impact of Quality Oriented Corporate Culture on Sustainability Management Performances (공급사슬 내에서 품질지향적 기업문화가 지속가능경영성과에 미치는 영향에 관한 실증연구)

  • Woo, Moo-Jin;Park, Jong-Woo;Jung, Byeong-Yeong
    • Journal of Distribution Science
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    • v.12 no.6
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    • pp.31-39
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    • 2014
  • Purpose - Environmental issues, climatic changes, and greenhouse gases are problems to be solved at a global level. With an increased emphasis on the environmental and social responsibility of the management of companies, the manner in which companies approach quality-oriented culture and their individual sustainability management are being discussed as truly important issues to help them secure their competitiveness and growth strategies. This study proposes strategic directions to help manufacturers not only in expanding their competitive quality-oriented company culture but also in strengthening their sustainability management abilities. This study conducts a literature review and empirical research to examine how significantly the variables of a quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. Research design, data, and methodology - To verify research models and hypotheses, the study examined 170 companies using a questionnaire survey conducted over six weeks, and involved the performance of data analysis on 146 samples. Questionnaire responses were calibrated based on a Likert scale. The study used the Smart PLS 2.0 program designed for PLS (partial least squares), an analysis instrument of SEM (structural equation modeling). The study then verified empirical research hypotheses working on reliability analysis, validity analysis, factorial analysis, and path analysis. Results - Among the nine hypotheses, four are accepted and the rest are rejected. A quality-oriented company culture focusing on customer-centered management significantly influenced the maintainability management performance of environmental integrity and social responsibility, while economic profitability was dismissed. A process-focused quality-oriented company culture was significantly concerned with economic profitability but not with environmental integrity or social responsibility. A supply-chain cooperative company culture had a significant effect on economic profitability but not on environmental integrity or social responsibility. Conclusion - This study proposes strategic directions to help manufacturers expand their competitive quality-oriented company culture as well as strengthen abilities with sustainability management. It conducts a literature review and empirical research to examine how significantly the variables of quality-oriented company culture, customer-centered management, and process-centered and supply chain management-centered cooperation affect sustainability management performance in relation to economic profitability, environmental integrity, and social responsibility. There are two main conclusions. First, companies should consider the need for social responsibility management and environmental transparent management-focused maintainability management as avenues to create new markets and business, thereby helping the companies secure a reputation for having a customer and process-centered quality-oriented company culture by creating shared values between supply chains and enabling win-win situations through cooperation. Second, we are marching towards a creative win-win era from a society of conflicts and ruptures. Companies should understand that social responsibility management and supply chain management (SCM)-focused cooperation are the foundations of sustainable development, as they try to improve their culture while pursuing both win-win relationships with interested parties and equity in various conflictive relations.

A Study on the Influence of Positive Psychological Capital on the Quality of Decision-Making through Absorption Capacity of Re-founders (재창업자의 긍정심리자본이 흡수역량을 통해 의사결정의 질에 미치는 영향에 대한 연구)

  • Jun, Jung-gu;Seo, Young-Wook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.6
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    • pp.155-166
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    • 2020
  • The purpose of this study is to explore the impact of self-efficacy, hope, and resilience, which are factors of the positive psychology capital of the re-startup CEO, on the quality of decision-making through the absorption capacity, and the effect of the re-startup's absorption capacity. In particular, this study was started from the question of how positive psychological capital would affect to the re-startup CEO. The survey was conducted from re-founders who received funding from Korea SMEs & Startups Agency. And 144 sample data were analyzed by using SPSS 24.0 for descriptive statistics and by using Smart PLS 3.0. for SEM. The factors of Positive Psychological Capital were extracted to three factors: self-efficacy, hope, and resilience. As a result, it is shown that self-efficacy had a positive effect on potential absorption capacity, and hope had no effect on potential absorption capacity, and positive effects on realized absorption capacity. Resilience has been shown to have a positive effect on potential absorption and realized absorption capacity. It has been shown that potential absorption and realized absorption have a positive effect on the quality of decision making. This study is intended to provide theoretical and practical implications.

Research on the Effect of Perceived Characteristics of RPA on Intention of Adoption (RPA의 지각된 특성이 수용의도에 미치는 영향에 대한 연구)

  • Song, Sun Jung;Lee, Hyoung-Yong
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.283-301
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    • 2021
  • RPA (Robotic Process Automation) technology has recently been spotlighted to preemptively respond to the 4th industrial revolution without spending a lot of time and money to improve various existing business and IT processes. In this study, variables affecting intention to use RPA technology were representatively identified into three positive factors and three negative factors, and the causal relationship between the effects of these variables on actual RPA acceptance intention was examined. After conducting an email survey for general office workers, structural equation analysis (SEM) was performed using SPSS 27.0 and SmartPLS 3.3.5. The second order factor of a positive perception consisting of security, accuracy, and efficiency, and the second order factor of a negative perception consisting of job security, execution error, and fear of introduction failure. The positive perception affected the intention to use RPA through perceived usefulness and perceived ease. It was confirmed that the negative perception has a mediating effect on the intention to use RPA through acceptance conflict. In addition, it was confirmed that the presence or absence of experience in using RPA interacts with perceived ease and has a moderating effect on intention to use RPA. It can be said that there is practical and theoretical implications from the point of view of knowledge management in that it allows companies to recognize and respond to which factors are important from the point of view of companies that want to use RPA.

Effects of Dessert Cafes' Quality and Eco-Friendly Behavior on Customer Trust and Loyalty - Focused on Generation MZ (디저트카페 품질과 친환경 행동이 고객 신뢰와 충성도에 미치는 영향 : MZ 세대를 중심으로)

  • LEE, Sae-Mi;PARK, Sang-Eon;LEE, Debor
    • The Korean Journal of Franchise Management
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    • v.13 no.1
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    • pp.47-57
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    • 2022
  • Purpose: Recently, it is common to see cases where an amount similar to the cost of a meal is spent on dessert, or an amount greater than the cost of a meal is spent on dessert. The generation MZ is showing a tendency of 'value consumption' by consuming values and beliefs in consideration of the recent impact on society and the environment. Therefore, this study aims to analyze the effect of dessert cafe quality and eco-friendly behavior on customer trust and loyalty targeting the generation MZ who have visited desert cafés. This study examined the mediating role of customer trust in the relationships between desert café quality, eco-friendly behavior and customer loyalty, and also the moderating effect of and eco-friendly behavior on customer trust and customer loyalty. Research design, data, and methodology: To achieve purposes of this study, 229 data were collected from respondents who visited desert café and analyzed using measurement model (reliability test and correlation analysis), Fornell-Larcker Criterion and Heterotrait-Monotrait Ratio (HTMT) assessment, and structural equation model (PLS-SEM) with SPSS 22.0 and SmartPLS 3.3.7. Results: The research results are as follows. First, desert cafes' quality positively influenced customer trust but did not customer loyalty. Second, desert cafes' eco-friendly behavior positively influenced customer trust and customer loyalty. Fourth, the interaction term of dessert cafe quality and eco-friendly behavior did not influence customer trust and customer loyalty. Conclusions: This study emphasized the necessity of service quality and eco-friendly behavior of dessert cafes by examining the relationship between the quality of dessert cafes and eco-friendly behaviors, customer trust and loyalty. It also found the importance of the role of trust in securing loyal customers. In order to secure and retain loyal customers, the owners of dessert cafes should make effortsto improve the quality of the cafes' products and services so that customers can feel a sense of trust, and actively publicize that they are practicing eco-friendly management. As a result of this study, it is intended to provide practical implications for the management of dessert cafes by understand ing the effects of product and service quality and eco-friendly behaviors of companies to bakery industry workers and start-ups.