Browse > Article
http://dx.doi.org/10.5762/KAIS.2017.18.11.229

Decision-making Factors and Characteristics for Buying an Unsold Apartment: Focused on Unsold Apartment Residents  

Tak, Jung-Ho (Graduate School of Urban Studies, Hanyang University)
Rho, Jeong-Hyun (Graduate School of Urban Studies, Hanyang University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.18, no.11, 2017 , pp. 229-238 More about this Journal
Abstract
The study suggested plans to solve the problems of unsold apartments that lead to social and economic issues in our society, analyzed the characteristic factors related to the unsold apartment residents, investigated the preference factors, and finally determined the influence structure between the characteristic factors of residents and the mitigation factor of unsold apartment, for the repurchase intention. From previous studies, this study determined the characteristic factors based on the physical, environmental, social and economic characteristics to make up the characteristic factors for the unsold apartment residents. Then, through a Focus Group Interview (FGI) among the members of a real estate specialist group, it summarized the suitable factors for analysis and analyzed the influence structure between all factors through Partial Least Squares Structural Equation Modeling (PLS-SEM). The study results show that the mitigation factors are the most profound cause of the decision-making for unsold apartment residents, followed by economic factors and residential factors. In addition, the residential satisfaction for the unsold apartment residents has a positive relation with the repurchase intention.
Keywords
Unsold Apartment; Decision-making Factors; Condition Mitigation; Residence satisfaction; Repurchase Intention;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Y. S. Cheong, "Analysis of Seoul Metropolitan Housing market and Effects of Urban Policy", Sogang university doctor's degree, 2010.
2 H. J. Shim, "Effect of perceived housing value on the apartment", Hongik university doctor's degree, 2010.
3 K. Y. Kim, "Study on the Sale Price Determinants by the Characteristics of Apartment Complexes", Hansung university doctor's degree, 2011.
4 S. Y. Kim, "A Study on the comprehensive factors influencing on an apartment house price", Yongin university doctor's degree, 2012.
5 K. K. Lee, "A Study on the Marketing Strategy in Accordance with the Preference Factors for Unsold Apartments Considering Consumer's Characteristics in the Seoul Metropolitan Area", Hanyang University doctor's degree, 2015.
6 E. M. Park, "A study on the tenure choice behavior of houseless Jonsei household according to the changes in the Jonset market", Seoul National university master's degree, 2002.
7 Y. S. Kim, "A Study on the Influence of Apartment Residents' Satisfaction and Brand Image on Purchase Intention", Kyonggi university doctor's degree, 2007.
8 S. G. Lee, "A Study on City Image Factors Affecting Apartment Purchasing Behaviors : focused on Seoul Kangnam Area", Hoseo university doctor's degree, 2007.
9 J. H. Ahn, "Analysis on the Characteristics of First-time Home Buyers Considering Family Life Cylce", Seoul university master's degree, 2010.
10 W.M. Sim, "Effects of real estate taxation system on the real estate investment behavior and performance", Kwangwoon university master's degree, 2010.
11 Joseph F. Hair, Jr., G. Tomas M, Hult, Christian M. Ringle, Marko Sarstedt., "A Primer on Partial Least Squares Structural Equation Modeling", SAGE Publicaion, Inc. 2014.
12 Barclay, D., Thompson, R., Higgins,C., "The partial least squares(PLS) approach to causal modeling", personal computer adoption and useasan illustration. Technology Studies, vol. 2, no. 2. 1981.
13 Fornell,C. R Larcker, D. F., "Sturctural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, vol. 18, no. 3, 1981. DOI: https://doi.org/10.2307/3150980
14 Patnayakuni, R, Rai. A., Seth, N., "Relational Antecedents of Information Flow Integration for Supply Chain Coordination", Journal of Management Information Systems, vol. 23, no. 1, 2006. DOI: https://doi.org/10.2753/MIS0742-1222230101   DOI
15 Rai, A., Patnayakuni, R., Seth, N., "Firm Performance Impacts of Digitally Enabled Supply Chain Integration Capabilities", MIS Quarterly, vol. 30, no. 2, 2006.
16 G. S. Gil, "An Effect Analysis of Environmentally Friendly Factors on the Housing Prices of Apartment Sites", Hanyang University doctor's degree, 2007.