• Journal of Digital Convergence
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• v.15 no.9
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• pp.87-97
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• 2017

This paper examined how consumers' attitude toward the telecommunication expense was affected by news reports through the experiment. Participants were randomly assigned to one of four group (control group, high-expense-claimed-media group, low-expense-claimed-media group, and both-exposed-media group), and asked to indicate credibility & neutrality toward media report, similarity between media report, and their own thought, their attitude toward the telecommunication expense. The result of ANOVA showed that the high-expense-claimed-media was perceived more credible and neutral than the low-expense-claimed-media. ANCOVA was conducted to eliminate the impact of similarity between media report and their own thought on the evaluation of credibility & neutrality toward media report, and the result showed that there was no difference. Also, participants evaluated the telecommunication service so expensive, regardless of what kind of media reports they were exposed. We found that consumers' prior belief, which telecommunication service was expensive, might interrupt consumers' learning process for new information from media. To resolve the social pressure about mobile service rate-cutting, it is necessary to investigate how to dampen consumers' stereotype about the telecommunication expense. The future research using the framing effect could be considerable.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.33 no.2
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• pp.117-126
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• 2007

This study investigated the effect of the price and brand name on the consumer's evaluation of cosmetics. 363 women from 20's to 50's living in Seoul and the metropolitan area were asked to use and describe the given samples of cosmetic products for one week with different information of price and brand name. The results of this study are as follows: First, the assessment of the facial toner, moisturizer and cream does not show a significant statistical difference between the group of 'renowned' and 'renownless'. Second, the assessment of the facial toner, moisturizer, and cream shows a significant statistical difference between the user groups which received the prior information whether the cosmetics are 'high price' or 'low price'. Third, the assessment of the users' satisfaction of the 3 kinds of cosmetic products mentioned above is influenced by 'renown' an 'price'. Finally, the interaction of the factor 'renown' and 'price' influences on the cosmetics' effectiveness significantly. From this study, it was discovered that the evaluation and the degree of satisfaction on cosmetics were influenced by the price and brand names. This will improve the understanding of consumers' behavior and personal decision-making, which in be the key of marketing strategy.

• Journal of The Korean Association For Science Education
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• v.35 no.1
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• pp.95-107
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• 2015

In this case study, we investigated the characteristics of pre-service secondary science teachers' curriculum design for teaching in science museums. Three pre-service secondary science teachers at a college of education in Seoul participated in this study. We have observed and recorded their teaching practices in science museums, collected all of their teaching materials, and conducted semi-structured interviews before and after teaching. All the data collected were analyzed by using the constant comparative method. The analyses of results revealed that the pre-service teachers structured their teaching in a series of pre-visit, during-visit, and post-visit as continuous activities. They attempted to reinforce students' learning experiences during the visit by providing post-visit activities, and also properly considered the principle that activity should be personally meaningful or relevant to students. However, they lacked the perceptions as well as the practical knowledge of reducing student's novelty of the science museum by providing activities prior to the visit, encouraging to engage in joint productive activities, promoting diverse social interactions, and providing students with choices and controls on their learning. On the bases of these results, we made some suggestions in pre-service teacher education for the professional development of teaching in science museum.

• Communications of Mathematical Education
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• v.23 no.1
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• pp.145-174
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• 2009

Based on the thinking that people can understand more clearly when the problem is related with their prior knowledge, the Purpose of this study was to analysis students' informal knowledge, which is constructed through their mathematical experience in the context of real-world situations. According to this purpose, the following research questions were. 1) What is the characteristics of students' informal knowledge about fraction before formal fraction instruction in school? 2) What is the difference of informal knowledge of fraction according to reasoning ability and grade. To investigate these questions, 18 children of first, second and third grade(6 children per each grade) in C elementary school were selected. Among the various concept of fraction, part-whole fraction, quotient fraction, ratio fraction and measure fraction were selected for the interview. I recorded the interview on digital camera, drew up a protocol about interview contents, and analyzed and discussed them after numbering and comment. The conclusions are as follows: First, students already constructed informal knowledge before they learned formal knowledge about fraction. Among students' informal knowledge they knew correct concepts based on formal knowledge, but they also have ideas that would lead to misconceptions. Second, the informal knowledge constructed by children were different according to grade. This is because the informal knowledge is influenced by various experience on learning and everyday life. And the students having higher reasoning ability represented higher levels of knowledge. Third, because children are using informal knowledge from everyday life to learn formal knowledge, we should use these informal knowledge to instruct more efficiently.

• Journal of Korean Elementary Science Education
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• v.40 no.3
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• pp.366-389
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• 2021

The purpose of this study is to extract the factors that compose the image of science teacher desired by elementary school students in inquiry-based instruction and analyze the structural associations between them. Factors that compose the image of science teacher desired by elementary school students in inquiry-based instruction were extracted through exploratory factor analysis (EFA). Based on the findings of EFA, the questionnaire has been further analyzed using confirmatory factor analysis (CFA). In addition, based on the factor structure identified through factor analysis, we comprehensively analyzed the image of science teacher desired by elementary school students in inquiry-based instruction. As a result of EFA, five factors were identified which compose the image of science teacher desired by elementary school students in inquiry-based instruction: namely, teaching strategy, assessment strategy, prior guidance, understanding students, learning development. The CFA results showed a relatively strong correlation between teaching strategy and learning development, teaching strategy and understanding students. As a result of a comprehensive review of students' perception of the image of science teachers in inquiry-based instruction based on the extracted factor structure, students perceived that it is important for science teachers to run inquiry-based instruction by reflecting their understanding of students. Students also perceived importantly that science teachers run inquiry-based instruction using effective teaching strategies and proper evaluation strategies.

• Journal of the Korea Convergence Society
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• v.12 no.9
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• pp.113-120
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• 2021

As a result, the interaction between personal motivation and class type is not significant. On the other hand, the interaction between social motivation and class type is significant and overall online class increases engagement with educational issues. In particular, the group with low social motivation showed greater change than the group with high social motivation, so online education seems to be more effective in the group with low social motivation. It means that by stimulating students' social motivation rather than personal motivation, the effectiveness of online education can be enhanced, and it can lead to education outcomes - behavioral changes and attitudes of learners. In order to revitalize social motivation in the intensely personal space of online, it is necessary to activate social communication methods such as SNS, and development of interpersonal issues and learning materials would be more efficient. In order to derive more specific results, it is necessary to measure the level of prior knowledge and involvement of the participants in class, and to comprehensively investigate and analyze the state of learners before and after class through more variables. Finally, in order to increase the reliability of the research results, it is necessary to clearly prove it through the establishment of a structural model.

• The Korean Journal of Applied Statistics
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• v.34 no.6
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• pp.905-922
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• 2021

Cluster analysis is one of unsupervised learning techniques used for discovering clusters when there is no prior knowledge of group membership. K-means, one of the commonly used cluster analysis techniques, may fail when the number of variables becomes large. In such high-dimensional cases, it is common to perform tandem analysis, K-means cluster analysis after reducing the number of variables using dimension reduction methods. However, there is no guarantee that the reduced dimension reveals the cluster structure properly. Principal component analysis may mask the structure of clusters, especially when there are large variances for variables that are not related to cluster structure. To overcome this, techniques that perform dimension reduction and cluster analysis simultaneously have been suggested. This study proposes probabilistic reduced K-means, the transition of reduced K-means (De Soete and Caroll, 1994) into a probabilistic framework. Simulation shows that the proposed method performs better than tandem clustering or clustering without any dimension reduction. When the number of the variables is larger than the number of samples in each cluster, probabilistic reduced K-means show better formation of clusters than non-probabilistic reduced K-means. In the application to a real data set, it revealed similar or better cluster structure compared to other methods.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.469-476
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• 2021

The purpose of this study is to explore the predictors of academic probation in college. Especially, this study focused on student engagement variables among the predictors of academic probation in college. Student engagement variables include hours of absence from class and numbers of log to LMS(Learning Management System) and in extracurricular program system during four weeks after the opening of a course and the numbers of faculty counseling. GPA(grade Point Average) is a dependent variable and GPA of prior semester is a control variable in this study. 17,261 student data were collected for the study. Linear regression model and logistic regression model analyses were conducted in the study. The finding showed that the hours of absence from class and numbers of log in extracurricular program system during four weeks after the opening of a course predicted academic achievement of college students. The result also indicated that hours of absence from class and numbers of log-ins to LMS(Learning Management System) and in extracurricular program system during four weeks after the opening of a course were the predictors of academic probation in college. This study will contribute to investigate indicators of students with low academic performance and to provide proper support for underachievers.

• Journal of The Korean Association For Science Education
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• v.39 no.3
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• pp.405-414
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• 2019

As a case study, we analyzed the professor's teaching professionalism in college of science-engineering based on pedagogical content knowledge. Two professors from the college of science-engineering located in Chungcheongbuk-do participated in this study. After collecting their syllabi, we observed their classes and conducted semi-structured interview before and after the classes. Analysis were conducted on their syllabi, taped videos, field notes and transcripts of the interview. As a result, both professors' orientation to teaching was not only related to learning subject matter knowledge, but also developing job competencies or communication skills. Their orientations were transformed according to the educational situation. After establishing the final learning goals, the professors organized weekly plan by listing the topics. However, they were unaware that the goals of each topic should be presented in detail in the class. Also, one of them presented a lack of understanding of the students' prior knowledge and showed low understanding of what aspects of the topics make students difficult to learn. In addition, the two professors applied various teaching strategies such as giving examples, questioning, and problem solving, but the degree of students' participation was not enough in the process of teaching. In the aspect of assessment, the professors had low understanding in students' achievement or feedback. Based on the results of the analysis, this study proposed methods and strategies for improving the teaching professionalism of science-engineering professors.

• Journal of the Korean Chemical Society
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• v.63 no.3
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• pp.166-182
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• 2019

This study examined teachers' difficulties that they encountered free semester science assessment and their problem solutions. Fifteen science teachers who had experiences of free semester teaching and assessment were selected by convenience sampling in this study. The participant teachers mentioned difficulties of accurate scoring in student self/peer assessment and suggested solutions of providing studetns with detailed assessment criteria and opportunities to practice assessment. The participant teachers mentioned a lack of objective assessment criteria for affective domain and suggested solutions of providing criteria prior to assessment and developing assessment framework. The participant teachers mentioned a lack of assessment tools and references for perforamnce assesement. The participant teachers mentioned difficulties of a large teacherstudent ratio for providng feedbacks to students and suggested solutions of decreasing teacher-student ratio and teaching load. The participant teachers mentioned difficulties of identifying student characteristics for assessment reporting and suggested solutions of decreaing teacher work load. The participant teachers mentioned a lack of teacher understanding of process based assessment and inactive attitude to performance assessment and suggested solutions of professional learning community and improving teacher perceptions on performance assessment. The participant teachers mentioned difficulties of a large teacher-student ratio and a lack of time for implementing assessment methods that they learned from professional development programs. With both teacher self-efforts and systematic support, these problems would be solved and success of free semester assessment would be achieved.