• Title/Summary/Keyword: Market Condition Analysis

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Schematic Regeneration Strategy of Old Downtown, Myeongdong, in Cheonan (천안 구도심 명동지역 도시재생 전략수립 연구)

  • Sung, Min-Ho;Lee, Heewon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.3231-3239
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    • 2014
  • After 1970-80's rapid economic and urban development, nowadays the old downtown suffers from the deterioration of physical environment, outflow of its function and cavitation of population. And this phenomenon makes urban regeneration as a new paradigm in urban development. This is the case of Myeongdong area (Jungang-dong, Monsung-dong), old downtown of Cheonan around rail station, in the same way. City government has tried many regeneration/ redevelopment projects on this area but all failed due to lack of feasibility. This study intends to suggest new viable strategic regeneration scheme of this area through research and analysis of TOD development, existing condition and problems. As a result, the area needs to be considered as a node that links bus terminal complex and central market place with walkable street. For regeneration of this area, a strategic development scheme of this area is suggested deploying private capital invested rail station, underground shopping mall, transfer center, culture complex and nature park with Myeongdong street mall.

The actual condition and improvement of audiovisual translation through analysis of subtitle in Netflix and YouTube: focusing on Korean translation. (Netflix와 Youtube 플랫폼 내의 영화 자막오역 분석을 통한 영상번역 실태와 개선점: 한국어 번역본을 중심으로.)

  • Oh, Kyunghan;Noh, Younghee
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.25-35
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    • 2021
  • We are able to watch international multimedia anytime and anywhere, if we have the devices to connect Internet. Netflix and Youtube are the most massive and the most visited streaming platforms in the world. So If audiences are not familiar with the exotic culture such as behaviors, contexts, sarcasm, history and the current issues, It would happen a consequence that they entirely have to rely on subtitles in order to get inform. This research hereby aims to compare Korean transcriptions of the same movies streamed by the two selected platforms(Netflix and Youtube). As a result, good translation is that translators should use appropriate omissions and detailed explanations in limited time and space so that audience can concentrate on the vedio. If translators study the work in depth and spend enough time working on it, the quality of translation will definitely increase. Finally, this study contributed to the revitalization of the video translation market, which is still in the past, through the misinterpretation of videos produced at a low unit price and with minimal time without guidelines for video translation.

A Study on the Wearing Condition and Design Preferences of the Rash Guard (래시가드 착용실태 및 디자인 선호 연구)

  • Han, Yuchen;Choi, Jeongwook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.24 no.1
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    • pp.45-57
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    • 2022
  • A rash guard, also known as rash vest or rashie, is functional sportswear that protects the wearer's skin from various dangers during outdoor sports activities. It is durable and comfortable since it is designed considering muscle movement. In modern society, more and more people enjoy leisure activities due to an increase in income level and increased leisure hours. Water leisure activities are increasingly enjoyed in the summer. As the way people think of leisure evolves, people are more inclined toward dynamic leisure sports rather than static facility tourism. Therefore, more research on rash guards is required. By identifying and analyzing the design preferences and purchase behaviors of young adults on rash guards, this study aims to provide basic data on the actual sportswear behaviors concerning those who are most active in water sports, people in their 20s and 30s. Furthermore, the study aims to contribute to a healthy exercise lifestyle for women who enjoy water sports and the growth of the water sportswear market. In the study, a survey was conducted using a questionnaire to investigate the wearing behaviors and purchase preferences as well as the wearing satisfaction on rash guards. For the study, 200 copies of the questionnaire were distributed and collected to be used as analysis data. The questionnaire consisted of 36 questions, 6 about demographic characteristics, 11 about purchase preferences, and 19 about wearing satisfaction. The collected data was analyzed using the statistical program SPSS 8.0. The study results can be used as basic data to investigate the design preferences and wearing behaviors of rash guards of women in their 20s and 30s. The results found numerous complaints on comfortableness and durability, which suggests more concern and improvements are necessary in those areas when designing patterns for rash guards.

Optimality of Customer Relationship Management: Does Profitability Really Matter?

  • Song, Tae Ho;Kim, Ji Yoon;Kim, Sang Yong
    • Asia Marketing Journal
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    • v.15 no.3
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    • pp.141-157
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    • 2013
  • Managing customers based on customer equity (CE) has emerged as the most effective way of doing business because of its ability to foster profitable customer relationship management (CRM) through appropriate marketing activities. Most research studies provide conceptual and empirical evidence of the positive link between CE and firm performance. However, regarding this possibility, it has been suggested by some researchers that this link may not hold true for other firms with different firmographic factors, such as firm growth rate, size, and resources. As previous research emphasizes that marketing managers should implement a strategy based on their unique business environment, our study addresses this issue by extending the framework to a different industry setting to investigate the impact of CE on firm performance. We develop a model for examining the relationship between the firm's estimated CE and firm performance by each time period using a distributed lagged model. Then, we investigate the effect of CE on the firm's profitability using a regression analysis. Finally, even though CRM is in increasing demand and firms are focusing on the customer as an asset, we conclude that there is a limited condition for this positive effect of CE. When the life cycle was divided by growth rate, CE was shown to have a distinctive effect on profit. In the case of a high-growth stage, the effect of CE on profit is positive because of its potential customer base, whereas the effect is not significant in a low-growth stage. That is, when the business environment is saturated and the firms are no longer competing in the market, CRM may not be effective. In other words, a long-term performance orientation may not be as effective as previously believed. This research contributes to the previous literature, providing a counterintuitive suggestion that firm managers should be cautious about implementing a CRM strategy and should allocate resources properly in terms of their resource capabilities and ability depending on their situation.

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A Study on Status Analysis and Improvement of Heavy Cargo Logistics (중량물 물류 실태 분석 및 개선 방안에 관한 연구)

  • Park, Du-Seon;Lee, Cheong-Hwan;Choi, Kyung-Hoon;Park, Gyei-Kark
    • Journal of Korea Port Economic Association
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    • v.33 no.3
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    • pp.35-52
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    • 2017
  • Interest and demand in heavy cargo logistics is increasing and becoming more diverse as economic scales have expanded and manufacturing activity has increased. Although cargo moves via maritime and/or land transportation, there is currently insufficient research on the actual condition of heavy cargo logistics. The purpose of this study is to carry out an in-depth analysis of heavy cargo laws, systems, logistics patterns, and current transportation status. By proposing measures to solve existing problems, this study aims to make an important and ongoing contribution to the scarcely studied field of heavy cargo logistics. The result of regression analysis on the main seven factors show that transportation frequency and law/system structure have a positive effect on working conditions. Furthermore, the result of correlation analysis on the main seven factors show that the cargo weight variable is highly positively correlated with cargo size. Also, the working conditions variable is highly positively correlated with the law/system structure. Detailed proposal measures to solve existing problems are summarized as follows. First, it is necessary to establish a clear concept of heavy cargo as numerous existing definitions differ. Second, laws and provisions relating to maritime and land transportation of heavy cargo need to be established and consolidated as current applicable legislation is insufficient. Third, the classification system for heavy cargo transportation needs improvement. Fourth, it is necessary to improve transportation performance statistics and the aggregate criteria system. Finally, the management system of heavy cargo also needs improvement.

Analysis of Research for the Actual State and Management of Automated Horticultural Facilities (경북지역 현대화 원예시설의 관리실태 조사분석)

  • 정현교;이기명;박규식
    • Journal of Bio-Environment Control
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    • v.5 no.2
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    • pp.174-186
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    • 1996
  • This study was carried out in order to understand the plan, design, constructing and actual condition of management of modernized horticultural facilities in Kyungpook Province which had been constructed from 1992 to 1995 funded by Government support. The aim of this study is to provide reference data for success of the forth project. It was performed by making up a question about driving of project and management condition of equipment after constructing. The results obtained from this study are as follows: 1. 73.5% of facilities horticulture farmhouse recognized that the prospect of greenhouse is bright, but 92.5% of the farmhouse also recognised that they need technical consultation on protected horticulture farming. Therefore, technical educations would must be enhanced about foundation of greenhouse and cultivation technique. 2. The holding times of explanatory meetings, cause of understanding to farmhouse, were one or two times in greenhouse construction, and 62.5% of the farmhouse expressed the insufficiency at the explanation and educational data. For this reason, it was judged that the construction contract had been delayed more than 5 months in 49.3% of the farmhouse after the decision of project budget. 3. In constructing after a contract, the rates of construction delay is 53.4% and defect occurrence is 41.1%. The biggest reasons of construction delay was insufficiency of worker and materials supply. Each percentage is 29.1%. And the reason of defect occurrence is badness of machinery equipment(62.9% ). 4. In management of greenhouse, a pipe-constructed plastic film greenhouse changes plastic film every one and three years because of sticking dust on plastic film. It was needed to about in cleaning technique of coverings. Because that used 3-5 years only half of the expected life span. 5. The order of broken rating in the subsidiary equipment is like this lollop ventilator (42.8%), a general control system(33.3%) especially, in the case of a general control system, the rate of all family can control is 52.7%. so, it is time to develop easy control equipment which every one could use as soon as possible. 6. When choose heat generator as decide capacity, the most priority is the mount of heat generator the percent is 45.5% heat generator and as decide model, the private purchase's percent is 77.3%. It is higher than a public bidding heat generator the percent is 22.7% heat generator when it compare with a public bidding. In the case of $CO_2$ generator, using rate is only 19.0%. The using rate is very low, so it needs education how to use depends on the way of the subsidiary equipment. 7. In the case of seedlings, it is asked to use factory-processed seedling effectively. because it's difficult to get security of labors(58.8%), hoped crops (55.9%) access same crops(29.4%) much more and changing of crops depends on market situation. that is the main reason the lack of knowhow.

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A Study on User's Acceptance of Blockchain-based Copyright Distribution Platforms and Its Usage (소비자의 블록체인 기반 저작권 유통 플랫폼 수용의도와 이용행위에 관한 연구)

  • Yoo, Young-Hwan;Park, Hyeon-Suk
    • The Journal of Industrial Distribution & Business
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    • v.10 no.3
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    • pp.59-72
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    • 2019
  • Purpose - Blockchain technology, which has the characteristics of credibility, security, integrity and decentralization, has brought innovation to internet platforms that mediate peer to peer transactions, as well as changes to the contents distribution services. Blockchain-based copyright distribution platforms can solve problems which have been articulated on prior internet social networks: increased market dominance of platform business because of centralization with no reward to creators who upload on platforms, and lack of fairness, such as unfair profit distribution between the copyright holder and businesses. With this background, the current research confirmed the factors that affect the intention of usage and behaviors, targeting potential users of blockchain-based copyright distribution platforms. Research design, data, and methodology - Centered around the UTAUT2 Model, the research model was designed with 'Perceived Security' added as Construct, and 'Age' and 'Knowledge Level' added as moderating variables. For data, 607 responses were collected by an online survey, and 601 responses were included in the final analysis. We analyzed the research model and sample by using SPSS 23.0 and AMOS 23.0 on the collected responses. Results - First, results of research on whether Constructs make positive effects on Intention of use is: social influence, facilitating conditions, habit, and perceived security had positive effects on intention of use, and performance expectancy, effort expectancy, hedonic motivation, and economic value did not. Second, results of the research on whether facilitating condition, habit, and intention of use made an impact on using behaviors, it was shown that only habit and intention of use made positive effects. Third, in two groups divided by age above or under 40, group effort expectancy, intention of use, habit, and intention of use had controlling effects, and facilitating condition, intention of use, perceived security, and intention of use had effects in both groups. Conclusions - The research shows that no matter how great a blockchain-based platform is, if advantages of blockchain are not proved in various industries and utilized in real life like the internet, blockchain-based distribution systems will develop slowly. Rather than a short-term inducement emphasizing technology, there is a need for a strategic approach that can foster the environment.

A Correlation Analysis among Regional Industrial Diversification, Job Creation and Regional Competitiveness (산업구조 다양성과 고용창출 및 지역경쟁력간 관계 분석)

  • Kim, Dae-Jung;Kyung, Jong-Soo;Jung, Sung-Hoon
    • Journal of the Economic Geographical Society of Korea
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    • v.17 no.4
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    • pp.786-800
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    • 2014
  • The aim of this article is to analyze the relationship between the change of the diversity of the industrial structure, and regional employmentability and the intensification of regional competitiveness, and consequently, is to present policy implications. As a result of the analysis of the whole industry such as the primary, secondary and tertiary industry in Chungnam Province, the existing strategic implementation on the employmentability and regional competitiveness throughout the policy on the existing specialized industries can be regarded as appropriate. However, under the condition that danger and stability in each industry are fluctuated and the internal and external circumstances are varied, the detailed analysis and rapid policy prescription on the primary and tertiary industry are required. Along with these results, policy implications are as follows; Firstly, in terms of effectiveness, regional policy are simultaneously conducted along with industrial, technological and regional development's policies while consider ing complex and comprehensive characteristics of the regional industry and rapid changing the global market conditions. Secondly, with respect to equity, regional policy is needed to implement by reducing the socio-economic gap across regions and mixing regional and sectoral policies along with regional and local uniqueness.

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Research of the local cultural brand by analyzing the case of Honggildong cultual content business strategy (홍길동 문화콘텐츠사업 사례분석을 통한 지역문화 브랜드화 전략 연구)

  • Shim, Jae-Kwang;Lee, Sang-Gil;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
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    • v.11 no.4
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    • pp.479-486
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    • 2010
  • A lot of local governments are trying to develop and brand the regional unique resources as a digital contents because of focusing on the intangible value of it's culture and economy of cultural industry. But every cultual contents business is not always successful. It must be successful on the condition that the cooperation of local government including citizens and private company's participation should make this business a good model of continuous potential growth power. The most important factor of it's business will be the realization of stable plan based on the design of business and carefully throughout plan. The other key factors are the analysis of the objective source and current market demands, the development of contents and story telling. Also the development of strategy of the content including OSMD(One-Source Multi-Device) and OSMU(One-Source Multi-Use) through the step analysis of the result must take into consideration. With the help of analyzing the successful cultural model "Honggildong cultual content business in Jangseong, Jeonnam" which is the representative case of OSMD and OSMU, this study attempts to suggest the successful strategy of regional culture resource brand. In order to provide a typical approach to the local government and cultural content industry which is trying to brand the regional cultual resource, this study researches the analysis of the development of Honggildong cultural resources and it's process step by step which was already finished it's first business stage.

The Present Status Analysis of Interior Planning in a Fitness Center Inside an Apartment Complex (공동주택단지 내 휘트니스 센터 시설현황 분석에 관한 연구)

  • Cho Young-Youn
    • Korean Institute of Interior Design Journal
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    • v.14 no.4 s.51
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    • pp.87-94
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    • 2005
  • Lately due to the sudden growth of the construction of an apartment complex in domestic market, many construction companies are eager to provide various public facilities to increase the apartment distribution rate. An introduction of a fitness center is popularized as a part of such development. There has been a continuing development in a private fitness based on analyzing the user's data. However a public fitness is quite different from the private in terms of a user's classification, preference rate, the pattern of use, and location which requires a different facility plan. Nevertheless, all these days a public fitness in an apartment house has been developed without a specific facility plan based on relevant materials. It is worried that such development would cause the facilities not to function as appropriate resident facilities and sink to idle ones. Therefore the purpose of this paper is to make the standard considered in facility planning in future and the base to guide an applying method. In the paper the present condition of fitness centers inside apartment houses has been compared to analyze the progress of the existing facilities and the appropriateness of the organization and the structure division. The result of the research shows that public resident facilities is not the place to perform passive role for fixed activities but one to form a community through the human relationship based on the facility. Therefore a fitness center inside the apartment complex have to be designed to provide service and leisure space as one of main community facilities for residents. To obtain this purpose, when choosing facilities of an apartment complex, first of all the residents' standard of living, apartment size, residents' distinction rate of age and sex, the needs of the times should be fully considered Secondly, the size of each facility space have to be decided based on the practical data analysis in facility use such as space preference, average staying time. Also, future living culture requires the change of the function and space according to the change of social values, so continuing research and data analysis are required to related to fitness center inside an apartment complex in order to present systematic approaching method and the paper will be expected to be a little step toward it.