• Title/Summary/Keyword: Intention to use technology

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A Discriminant Analysis on the User Classification of Mobile Telecommunications Service and HSDPA Service Strategy (다중판별분석을 이용한 이동통신서비스 사용자 분류와 HSDPA 서비스 전략에 관한 연구)

  • Lee, Jun-Yub
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.5
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    • pp.83-92
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    • 2010
  • Along with the advance of industrial technology in mobile telecommunications and diversity in customer needs, today's Korean mobile telecommunication market has rapidly expanded due to stronger competition among businesses as well as increasing the number of subscribers. 3G roll-outs of mobile telecommunications service, so called "HSDPA" has seriously promoted marketing strategies among mobile telecommunication companies which led to move to the next generation customers. Understanding the competitive situation, mobile telecommunications companies are currently focusing on increasing sales per subscriber as well as increasing the number of subscribers as a solution to occupy the leading position in the mobile telecommunications industry in the future. The purpose of this study was to classify the customers in mobile telecommunications service with or without higher tendency of intention to subscribe and use the service using discriminant analysis. Through the discriminant analysis, discriminant function which classifying the critical user has been identified. The result of this study will give useful marketing strategies in competitive HSDPA mobile telecommunications market.

Teachers' Intention to Use Liveworksheets Applying UTAUT Model (UTAUT 모형을 적용한 현장 교원의 라이브워크시트 활용 의도 분석 연구)

  • Choi, Eunsun;Park, Namje
    • Journal of The Korean Association of Information Education
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    • v.25 no.2
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    • pp.413-421
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    • 2021
  • In line with the social changes due to the Fourth Industrial Revolution, foreign countries are strengthening information education for the future of education. This study analyzed the current status of software (SW) and artificial intelligence (AI) education among different types of information education programs in elementary schools of major foreign countries, and compared them with the education provided in Korea. Compared to major foreign countries, Korea allocated very little time for software education in elementary schools, making it difficult to sufficiently cover all areas of the curriculum achievement standards. In addition, other countries recognized the importance of artificial intelligence, an important technology of the Fourth Industrial Revolution, and were providing artificial intelligence education on the basis of software education at the national level. The Korean government is also planning on providing the education at national level, but it was identified that the information education of elementary schools have many problematic issues. This study emphasized the need to establish an information curriculum for elementary schools as a way to address these issues.

The Role of Digital Literacy and IS Success Factors Influencing on Distance Learners' Satisfaction and Continuance (디지털 리터러시와 정보시스템 성공요인이 원격학습자의 만족도와 지속 사용 의도에 미치는 영향)

  • Kim, Yong-Young;Joo, Yeon-Woo;Park, Hye-Jin
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.53-62
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    • 2021
  • Distance learning (DL) has become a major issue in the educational field with the spread of COVID-19. In order to enhance the satisfaction of DL learners, efforts to cultivate learners' competencies, as well as investment to build IT infrastructure, and activities to support high-quality content provision should be comprehensively considered. Based on a survey of 221 college students, this study verified that digital literacy (knowledge, skill, and mind) and information systems success factors (system, information, and service quality) all positively affect DL satisfaction, in turn, which positively influences on DL continuance. This study is meaningful in that it comprehensively considered learner's ability and IT infrastructure and analyzed the effect on the satisfaction and intention of continuous use of DL. In the future, it is necessary to expand the target of not only college students but also elementary and secondary students and instructors, and to further consider interaction, which is a major factor in the distance learning process.

Factors Affecting Information Protection Efforts for Preventing Deviant Behavior of Adolescent in Cyber Space (사이버 일탈행위 예방을 위한 개인 정보보호 노력의 영향요인 연구)

  • Um, Myoungyong;Park, Jin-Hee;Kim, Mi-Ryang
    • The Journal of Korean Association of Computer Education
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    • v.8 no.5
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    • pp.31-41
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    • 2005
  • The purpose of this study is to identify the determinants of planned behavior of adolescent, toward information security and cyber crime prevention. A survey methodology was used to investigate a proposed model of influence, and regression analysis was used to analyze the results. The hypothesized model was largely supported by this analysis, and the overall results indicate that the intention to actively participate in information security and cyber crime prevention is mostly influenced by the fear for cyber crime and the perceived usefulness of information security and cyber crime prevention activity. In addition, it was found that the perceived easy of use for information-security related ICT skill, fear for cyber crime, and social norm for information security influence the level of usefulness, but that the prior experience with information leaking was statistically insignificant factor to the level of usefulness and fear for crime. Useful suggestions for promoting information security and cyber crime prevention are also provided.

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A Study on The Effect of Perceived Value and Innovation Resistance Factors on Adoption Intention of Artificial Intelligence Platform: Focused on Drug Discovery Fields (인공지능(AI) 플랫폼의 지각된 가치 및 혁신저항 요인이 수용의도에 미치는 영향: 신약 연구 분야를 중심으로)

  • Kim, Yeongdae;Kim, Ji-Young;Jeong, Wonkyung;Shin, Yongtae
    • KIPS Transactions on Computer and Communication Systems
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    • v.10 no.12
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    • pp.329-342
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    • 2021
  • The pharmaceutical industry is experiencing a productivity crisis with a low probability of success despite a long period of time and enormous cost. As a strategy to solve the productivity crisis, the use cases of Artificial Intelligence(AI) and Bigdata are increasing worldwide and tangible results are coming out. However, domestic pharmaceutical companies are taking a wait-and-see attitude to adopt AI platform for drug research. This study proposed a research model that combines the Value-based Adoption Model and the Innovation Resistance Model to empirically study the effect of value perception and resistance factors on adopting AI Platform. As a result of empirical verification, usefulness, knowledge richness, complexity, and algorithmic opacity were found to have a significant effect on perceived values. And, usefulness, knowledge richness, algorithmic opacity, trialability, technology support infrastructure were found to have a significant effect on the innovation resistance.

Cognitive Development Evaluation of Haptic Puzzle Game Using a Haptic Pen (촉각펜을 이용한 햅틱 퍼즐게임의 인지 발달 평가)

  • Chung, Dong-Hun
    • Journal of Korea Game Society
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    • v.9 no.4
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    • pp.45-56
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    • 2009
  • It is necessary for young children to integrate the sense of sight, hearing, touch, etc. for developing their emotion and cognition. Thanks to Information and Communication Technology (ICT) development, young children have more opportunities to use various senses in learning process. However, ICT learning method is more focusing on the sense of sight and hearing, and lacks of integrated recognition and this fact leads to the reason why ICT can not be used as a main education tool. Therefore, this study evaluated the influence of wUbi-Pen(haptic device) on cognition using a computer puzzle program. The results show that young children using a haptic pen have greater intention and performance in object assembly, mazes, picture completion in K-WPPSI test than those of non-using haptic pen. This implies that haptic function should be considered in ICT material and indeed useful in various cognition-related symptoms and diseases.

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The Effects of the Social Risk on the Resistance of Purchase in Mobile Shopping (모바일 쇼핑의 사회적 위험이 구매저항에 미치는 영향)

  • Moon, Hye-Mi;Lee, Kyeong-Rak;Lee, Sang-Joon
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.93-106
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    • 2014
  • All of smart phone users not always make a good use of mobile shopping. The main cause is that in case of non-user of mobile shopping, potential apprehension to psychological and security weakness affects building up resistance on mobile shopping. In this paper, we designed models of innovation resistance heavily based on literature reviews and previous studies, and tried to find how perceived risk affects consumer's purchase intention in mobile shopping process. In conclusion, it shows that security, one of psychological factors, affects perceived risk in all aspects, while negative influence of society and cognitive dissonance just affect social risk and delivery risk, and uncertainty also just affects performance risk. Besides, it shows that all of variables made up perceived risk affects resistance of purchase. Especially social risk turns out to be a most influential factor to purchase behavior through smart phone.

Different Perceptions of Motivational Factors between Sharing Economy Service Types (공유경제 서비스 유형별 동기요인 분석)

  • Shim, Su-Jin
    • Journal of Convergence for Information Technology
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    • v.9 no.8
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    • pp.110-122
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    • 2019
  • IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.

Implementation of IFTTT-based Server for Controlling Internet Devices (사물인터넷 디바이스의 제어를 위한 IFTTT기반의 서버 구현)

  • Kim, Dong-min;Lim, Ji-yong;Oh, Am-suk
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2018.05a
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    • pp.544-546
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    • 2018
  • Things Internet technology is rapidly becoming a reality in many parts of our lives through various product services. As the perception of Internet services for things has become more common and the intention to purchase Internet devices has begun to increase, various Internet devices have appeared and the need for a server to control them has been emphasized. In addition, IFTTT, a representative Internet automation service platform, is continuously diversifying related services such as home appliances, light bulbs, and smart homes, and has a variety of Internet information such as weather information and news, which can be utilized through IFTTT. And MQTT, which is designed for use in low-power, low-bandwidth environments. This paper implements a server for controlling and managing Internet devices and related services based on IFTTT and MQTT.

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A Study on Acceptance Factors for MND-MDM (국방 MDM 수용요인에 관한 연구)

  • Lee, In-Seog;Lee, Choon-Yeul
    • Journal of Digital Convergence
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    • v.9 no.6
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    • pp.355-368
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    • 2011
  • For an effective warfare under the condition of NCW, the sharing of data between systems must be essential. Thus, the standardization and the integration of data which is considered as the MND-EA improvement and the Megacenter is important. The purpose of this research is to investigate the factors that affected the BI(Behavioral Intention to USE) by using the TAM(Technology Acceptance Model), That is to introduce the MDM into the national defense field which is an issue in every agency sector for data sharing. Also, based on the implementation architecture of Gartner which applies depending on the business enterprise type, the preferred architecture should be selected considering the national defense environment and the characteristics, and suggest an effective MND-MDM plan by analysing the effects on the BI. The survey was done through 19th September till the 7th of October 2011, by investigating the people in charge of the development and maintenance of the national defense information systems and the SI company's national defense team people who have experienced the development of the national defense information systems.