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http://dx.doi.org/10.22156/CS4SMB.2019.9.8.110

Different Perceptions of Motivational Factors between Sharing Economy Service Types  

Shim, Su-Jin (Division of Business Administration, Kyungnam University)
Publication Information
Journal of Convergence for Information Technology / v.9, no.8, 2019 , pp. 110-122 More about this Journal
Abstract
IT innovation, cultural revolution based on smart and social networks diversified sharing economy services. Due to the rising of business utilizing the sharing economy concept, it is important to better understand the motivational factors that drive and deterrent sharing economy services in the marketplace. Based on responses from 809 adult users, 3 drivers and 2 deterrents affecting intention to use of sharing economy services were identified. Then this study categorized sharing economy services as three types of segments based on consumer perceptions and subjectivity, and analyzed differencies of perceptions on motivational factors between groups. As a result, redistribution market group has shown meaningful different average scores on economic benefit, sustainability and social risk with other groups. Based on the empirical evidence, this study suggests several propositions for future studies and implications for sharing economy businesses on how to formulate optical strategies and manage users.
Keywords
Sharing economy; Collaborative consumption; Drivers; Inhibitors; Sharing economy groups;
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