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http://dx.doi.org/10.14400/JDC.2014.12.12.93

The Effects of the Social Risk on the Resistance of Purchase in Mobile Shopping  

Moon, Hye-Mi (Korean Institute of Industrial Technology)
Lee, Kyeong-Rak (Free21+ e-Service Team, Chonnam National University)
Lee, Sang-Joon (School of Business Administration, Chonnam National University)
Publication Information
Journal of Digital Convergence / v.12, no.12, 2014 , pp. 93-106 More about this Journal
Abstract
All of smart phone users not always make a good use of mobile shopping. The main cause is that in case of non-user of mobile shopping, potential apprehension to psychological and security weakness affects building up resistance on mobile shopping. In this paper, we designed models of innovation resistance heavily based on literature reviews and previous studies, and tried to find how perceived risk affects consumer's purchase intention in mobile shopping process. In conclusion, it shows that security, one of psychological factors, affects perceived risk in all aspects, while negative influence of society and cognitive dissonance just affect social risk and delivery risk, and uncertainty also just affects performance risk. Besides, it shows that all of variables made up perceived risk affects resistance of purchase. Especially social risk turns out to be a most influential factor to purchase behavior through smart phone.
Keywords
Mobile Sopping; Resistance of Purchase; Social Risk; Delivery Risk; Performance Risk;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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