• Title/Summary/Keyword: Fashion items

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The Analysis of Exotic Images in Domestic Fashion Brand Items by Fashion Trend Information - Focusing on the Women's Wear from 2001 to 2006 - (패션 트렌드 정보 키워드에 따른 국내 이국적 이미지 상품 분석 - $2001{\sim}2006$년 여성복을 중심으로 -)

  • Lee, Mi-Yoen
    • The Research Journal of the Costume Culture
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    • v.15 no.4
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    • pp.634-646
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    • 2007
  • The aim of his study is to understand the developed aspect and proportions of the exotic images. Thus, this analyzed the exotic images in domestic fashion brand items as an relevance with fashion trend information. The exotic images are in the order of 'ethnic', 'retro', artistic', 'elegance', 'primitive', 'seductive', 'folklore', 'extreme hybrid', 'romantic', 'natural', 'splendid', 'bohemian', 'classical', 'kidult', 'modern', 'traditional', 'vintage' expressed in domestic fashion goods by the categories of its key-words expressed fashion trend information, and suitable for the fashion trend in 21C and fashionable for goods in the domestic fashion market by expressing the racial costume images and retro look, the maximized women's elegance, the difference images with an humor and unfamiliarity.

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A Case Study on Design Development for Promotional Fashion Product Assigned to the Corporate Image (기업의 이미지를 부여한 홍보용 패션상품 디자인 개발 사례 연구)

  • Nam, Mihwa;Park, Hyewon
    • Journal of Fashion Business
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    • v.17 no.4
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    • pp.58-74
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    • 2013
  • This research is a case study for the planning process and production process of design project done through industry-university collaboration research. Proposed for the design process and result for the development of the corporation's promotional fashion items. In addition, during the 3-month study period, went through the research process of a number of design, planning, meetings, discussions, and colorway, sample production and selection. The study was carried out using mainly necktie and scarf, the ones one can make use of the best among men's and women's fashion items as fashion items for promotion. The design work was done using Adobe Photoshop CS5, Adobe Illustrator CS5, Texpro 11 version programs. This study is a design development case study where design research experts and the persons in charge from the company took part in for the PR the company demands, and wish it to be used as a basis material for improving company image as a fashion product for the PR of a company.

The Indirect Effects of Personal Moral Philosophy and the Mediating Role of Perceived Moral Intensity in the Purchase Behavior of Fashion Products made of Animal Skin and Fur (동물 가죽과 모피 소재의 패션제품 구매행동에 영향을 미치는 개인의 도덕철학과 지각된 도덕적 강도의 매개 역할)

  • Hyeseong Kim;Heesook Hong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.4
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    • pp.597-614
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    • 2024
  • This study examines how idealism and relativism, which are the two dimensions of personal moral philosophy, and the perceived moral intensity affect the purchase behavior of consumers regarding fashion items made of animal skin and fur. Data were collected through an online survey, and data from 372 Korean female consumers were statistically analyzed, excluding questionnaires with non-response, insincere responses, and outliers. The data analysis using structural equation models showed a significant effect of idealism but a non-significant effect of relativism on perceived moral intensity concerning the purchase of real leather and fur fashion items. In a structural equation model for each fashion item, perceived moral intensity had a negative effect on purchase behavior. The indirect effect of idealism on purchase behavior through the perceived moral intensity was confirmed to be statistifically significant for each fashion item. However, neither idealism nor relativism had a direct effect on the purchase behavior of both fashion items. The research results were discussed from an academic perspective and practical implications were presented.

A Research on Floral Pattern Analysis and Fashion Trend Application Appearing in Fashion Collections - Focusing on the 2012 S/S ~ 2017 S/S Seasons - (패션 컬렉션에 나타난 플로럴패턴 분석 및 패션트렌드 반영 연구 - 2012 S/S ~ 2017 S/S를 중심으로 -)

  • Rhee, Myung-Soog;Park, Soon-Im
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.2
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    • pp.129-144
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    • 2017
  • Throughout the rich human history, patterns have developed as a symbolic sign and representation of the inner psychology of human beings. Thanks to its intrinsic beauty and emotional richness, the flower has been utilized as a one of the major materials for patterns used in everyday life and art. As a product of nature, floral patterns have played a key role in fashion trends as a Surface Design with other elements of fashion design such as silhouette, fabric and color. Therefore, this research sought to identify the trends of floral patterns of women's garments that appeared at the four major global fashion collections (Paris, Milano, New York and London), and to analyze how importantly the fashion magazines' prediction were applied in the actual collections. Furthermore, the research aimed to suggest possible methods to utilize trend magazines for collections in the future. As a main research method, the authors investigated professional fashion literature and internet websites to extract a total of 4,681 items presented by sixteen designers who participated in the four major global fashion collections each time during the period of the 2012 S/S~2017 S/S seasons. First View Korea and Samsung Design Net were used as major sources for the pattern extraction and analysis. According to the analysis, floral patterns account for 31%(1,454 items) among the total number of patterns appearing in the four major global fashion collections(4,681 items). For the reflection ratio, Samsung Design Net recorded a 4% higher ratio(52%) than First View Korea(48%). Based on the data and analysis of this research, the authors expect that floral patterns in various forms will be continuously presented in fashion collections, and conclude that utilizing fashion magazines is highly useful due to their appropriate predictions.

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A Study of Wearing Fitness of Jacket Design and Analysis of Flat Pattern and Draping (재킷 디자인의 입체와 평면 패턴분석 및 외관 적합성 분석에 관한 연구)

  • Seo, Wan-Seuk;Kim, Sook-Jin
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.2
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    • pp.101-113
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    • 2016
  • This study was conducted in order to analyze draping and flat pattern according to jacket design, and provide basic materials for developing a jacket pattern that can enhance fitness, functionality, and aesthetic expression of clothes by reflecting esthetic expression of draping and efficiency of flat pattern at the same time. For the experimental jacket designs of a one-piece sleeve jacket and a two-piece sleeve jacket were selected among the entries of the designer Rubina for 2014 F/W Seoul Fashion Week. Designer brand Rubina usually produced clothes using draping and the designer brand company provided the experimental patterns for the study. We also had flat patterns of the same design and size specifications designed by a flat patternmaker who has 30 year-experience in flat pattern like Rubina. The test apparel jacket was made of 20's cotton yarns. Three models wore the jackets and evaluation on appearance fitness was conducted by 7 members in an expert panel group from August 10, 2015 to September 10, 2015. As a result of appearance fitness analysis on one-piece sleeve jacket, there were significant difference in 4 items among 17 items in terms of overall appearance. The appearance of jackets by draping had higher score than those using flat pattern. As for two-piece sleeve jacket, there were significant differences in 7 items among 17 items related to overall appearance. As for the items related to sleeve, 5 items out of 13 showed significant differences. Except for one item, appearance of jackets using draping had higher score than flat pattern. As for motion fitness, draping was evaluated to be more comfortable. Applying the items with high scores in appearance and motion fitness in draping to flat pattern, The study suggests a new jacket pattern development that would increase the satisfaction of consumers for future research.

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A Study on Body Types Characteristics of Mongolian Men (몽골 남성의 체형특성에 관한 연구 - 18~24세를 중심으로 -)

  • Im, Soon;Kim, Sang-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.1
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    • pp.141-151
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    • 2010
  • The purpose of the study was to offer basic documents to the textile fashion industry by investigating changes of figures by various factors as each other social and environment. This study analyzes characterization and classification of body types of Mongolian men. 100 adult subjects within the 18 to 24 age group were studied. The physical measurements of the research subjects come up to a total of 63 items. Data was statistically analyzed with SPSS program using basic statistics, t-test, one-way ANOVA, Duncan-test, factor analysis and cluster analysis. The conclusions are as follows. In the result of factors analysis in physical measurements of Mongolian men, 10 factors such as the vertical size of body, on the obesity of body, the leg size, the bust from back length, the bust from front length, the shoulder size were extracted. The accumulated contributory rate of these was 73.86%. The cluster analysis for the comparison of the body types, by categorizing the body types produced three types. The comparison of 45 items in physical measurements between Korean men and Mongolian men resulted in the differences in 20 items. While the height items including stature between them showed negligible differences.

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Fashion Style of Women Silver Surfers on the SNS Shopping Channel (SNS 쇼핑채널에 나타난 실버서퍼(Silver Surfer) 여성의 패션스타일)

  • Kim, Jiseon;Yum, Haejung
    • Journal of Fashion Business
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    • v.25 no.2
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    • pp.34-50
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    • 2021
  • As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.

Encoding Mechanisms of Spacing Effect: An event-related fMRI Study (간격효과의 부호화 기전: An event-related fMRI 연구)

  • Park Tae-jin
    • Korean Journal of Cognitive Science
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    • v.16 no.4
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    • pp.255-270
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    • 2005
  • Memory for repeated items is better if they are repeated in a spaced than in a massed fashion (Sparing effect). To investigate the neural mechanisms of sparing effect and successful encoding, lags of repetition were manipulated at encoding stage in an event-related MU study. The behavioral data showed typical spacing effect on recognition judgment, and greater activity for items that were repeated in a spaced fashion than for items that were repeated in a massed fashion has been observed in dorsolateral frontal cortex(DLFC) and ventrolateral frontal cortex(VLFC) of left hemisphere. These conical regions also showed greater activity for novel items than for items that were repeated in a massed fashion. These findings suggest that sparing effect and its relevant successful encoding are attributed to higher level of attentional control and semantic processing.

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Developing a Scale to Measure Brand Image Attributes of Fashion Brands -Focused on Attribute Symbolism- (패션 브랜드의 브랜드 이미지 측정 도구 개발 -속성 상징성을 중심으로-)

  • Shim, Soo In;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.6
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    • pp.977-993
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    • 2017
  • In this study, we develop a scale to measure brand image attributes related to the symbolic use of fashion brands, and then, test the validity and reliability of the scale. In Study 1, a comprehensive literature review was conducted to generate the initial set of measurement items. Nominal Group Technique was subsequently conducted to refine the measurement items in a qualitative way. In Study 2, an expert survey was performed to further refine the measurement items in a quantitative way. In Study 3, a consumer survey was performed to determine the final set of measurement items and validate it. The scale of brand attribute symbolism consists of 21 items with six factors (i.e., Strength, Intellect, Cheerfulness, Traditional Femininity, Nature, and Affordability). The six-factor, 21-item scale is found valid and reliable. Implications, limitations of this study, and suggestions for future research are also discussed.

Fashion Revolution in the 20th Century - The appearance of knit wear -

  • Choi, Kwang-Don;Geum, Key-Sook
    • International Journal of Costume and Fashion
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    • v.6 no.2
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    • pp.43-54
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    • 2006
  • In the history of fashion, the category of knitted items was traditionally associated with ordinary clothing products like undergarments and socks. However, in a mere century Chanel has changed that idea by bringing into fashion consciousness items such as sports sweaters, jerseys, and suits, and so it has been necessary to upgrade this notion. As the needs of the times and new inventions have an inseparable relationship, knit fashion was also born with a close relationship with the zeitgeist of the time - the feminine movement, the rise of sports fashion and the world war - adapting itself up to the present time through continuous changes. Most brands are elevating knit from a mere decoration into a collection piece in a large number of collections every year. The number of brands that cannot exist without knit is increasing, such as Sonia Rykiel, Missoni, and so on. This essay is written with the purpose to study the birth, growth and future potential of knit items. The first stage concentrates on the age of knit's appearance (1910s-1930s). Contingent upon the collection of further data, this essay will be continued through the second stage (the 1960s - 1970s) and the third stage (after the 1980s).