Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Fashion Style of Women Silver Surfers on the SNS Shopping Channel

SNS 쇼핑채널에 나타난 실버서퍼(Silver Surfer) 여성의 패션스타일

  • Kim, Jiseon (Dept. of Clothing and Textile, Jeonbuk National University) ;
  • Yum, Haejung (Dept. of Clothing and Textile, Jeonbuk National University)
  • 김지선 (전북대학교 생활과학대학 의류학과) ;
  • 염혜정 (전북대학교 생활과학대학 의류학과)
  • Received : 2021.01.26
  • Accepted : 2021.03.22
  • Published : 2021.05.30
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Abstract

As silver surfers'(older people who are good at surfing the Internet) SNS use and influence increase, SNS shopping channels are also favored as the major means of contactless shopping. The study analyzed the trends in fashion styles corresponding to taste on the SNS shopping channels with silver surfer women as the target. Even though the shopping channel was for people in their 50s and 60s, most of the design factors focused on casual styles and young taste rather than the formal and mature image. The material, trim, and patterns reflected a retro or formal factor but were also reinterpreted as a young image to show the various forms. The characteristics of the women's fashion styles for silver surfers on the SNS shopping channels can be summarized as follows. First, they chose items that portrayed a young image regardless of their age. The colors, materials, and patterns of the products also helped to create a young image. Second, there was a tendency to pursue various casual items. Silver surfer women chose practical, casual items because of their active lifestyle. Third, retro items were reinterpreted as young and trendy. Silver surfer women showed their retro tastes but preferred practical clothing with young images.

Keywords

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