• Journal of Digital Convergence
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• v.6 no.1
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• pp.63-73
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• 2008

The present study attempted to explore effective scanning and monitoring in process of risk management on agri-marine products distribution policy. The interest public's group interests clash in accordance with theme for issue on marking policy. For executing a better systematic scanning and monitoring on actual affairs of marketing, selecting information personnel, gathering and analysing information, issue and risk management and their valuation with ongoing and simultaneously. Especially, In order to explore effective scanning and monitoring as a model of risk management, the study attempted to analyze within and without environment of marketing, to analyze issue management strategy, to evaluate issue activity for likelihood and impact, risk cycle analysis, interest public's group concerned, grade of interest public's group threatened(power, legitimacy, willingness), rapport(staying close, credibility, meeting expectation). And the study make an ongoing observation progress of subjects, and the serious subjects need have made an close observation. The study suggested to establish friendly relationship between organization and interest public's group, and to regularly accomplish two-way symmetric communication.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.131-141
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• 2011

This study empirically analyze the relationship of user's repurchase intentions directly and indirectly as combining user acceptance and flow experience on mobile content services. 360 users who experienced mobile contents are intended for this study, and results of this study expect to contribute a strategic approach to the mobile content application markets and to help the industries related to mobile contents understand the consumer behavior.

• Asia Marketing Journal
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• v.25 no.3
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• pp.99-110
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• 2023

Chatbot services have become an essential communication tool for interacting with consumers in e-commerce. To understand consumer behavior in the context of chatbot services, we apply the Theory of Planned Behavior (TPB) to analyze continuance intention to use and additional predictors to explain behavioral intention. An analysis of data collected from 300 digital shopping users who had experienced chatbot services revealed that an extended TPB model holds for the continuous use of chatbot services, driven by both interaction and information quality. Accordingly, these ndings provide a better understanding of consumer behavior toward chatbot services and valuable insights into digital customer relationship management.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.275-285
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• 2021

The purpose of this study is to empirically identify the process of technology acceptance of the metaverse, a virtual world-based platform that has attracted attention due to the 4th industrial revolution and the COVID-19 pandemic. The technology acceptance model (TAM) was used to identify factors affecting the use of the metaverse platforms and to analyze the causal relationship among these factors. For research, a survey was conducted on ordinary adult men and women and was analyzed using a structural equation model. The study found that perceived pleasure, interactivity, self-efficacy, and social influence had a positive effect on perceived ease-of-use. Interactivity and social influence had a statistically significant effect on perceived usefulness. The relationship between perceived ease-of-use and perceived usefulness was not statistically significant, but both perceived ease-of-use and perceived usefulness had a significant effect on positively forming attitudes toward metaverse. Lastly, favorable attitudes toward the metaverse platform had a positive effect on the intention to continue using it. Through this study, it was possible to identify the factors affecting the intention to use the metaverse and to confirm the causal relationship between the factors. A deeper understanding of users may be obtained in future if the research subject can be expanded and investigated with various factors.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.21 no.2
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• pp.152-166
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• 2022

This study analyzed the causal relationship among operating characteristics of commercial freight vehicles, dangerous driving behaviors, and traffic accident risk. The study applied the existing accident cause and prevention theory to arrive at this relationship. Data related to working characteristics of driver, driving experience, driving ability, driving psychology, vehicle characteristics (size), dangerous driving behavior, and traffic accidents were collected from 303 commercial freight vehicle drivers. Working characteristics and dangerous driving behavior data are based on the driver's digital driving record. The traffic accident data is based on the insurance accident data reflecting actual traffic accidents. First, a structural equation model was built and verified using the model fitness index. Then, the developed model was used to analyze the causal relationship between multiple independent and dependent variables simultaneously. Four dangerous driving behaviors (sudden deceleration, sudden acceleration, sudden passing, and sudden stop) were found to be highly related to traffic accidents. The results further indicate that it is necessary to establish a safety management policy and intensive management for small-sized freight vehicles, drivers with insufficient driving ability, and drivers with dangerous driving behaviors. Such policy and management are expected to reduce traffic accidents effectively.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.453-459
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• 2020

This research aims to evaluate how each generation experiences easy payment services. Recently, the easy payment service business has been on an upward trajectory and pin-tech companies have introduced various types of products. In this regard, it becomes crucial to understand differences among generations in terms of using those services due to their accessibility and serviceability. Based on the statistical analysis of surveys and in-depth interviews based on Peter Morville's Honeycomb model, this study suggests four ways to improve this payment service. The analysis indicates that those who are older tend to use easy payment services provided by their credit card companies or services which they frequently have already used. Findings of this analysis are expected to find the relationship between ages and payment applications.

• Journal of Digital Convergence
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• v.14 no.5
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• pp.527-539
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• 2016

The purpose of this study is to examine the structural relationship among professionalism of sport instructors, job burnout and turnover intention. Independent variable was professionalism of sport instructors, mediating variable was job burnout. Finally, dependent variable was turnover intention. The data were collected from 253 sport instructors of elementary school by the convenience sampling method. This study used IBM SPSS Ver. 20.0 and AMOS 18.0 for frequency analysis, reliability, correlation analysis, confirmatory factor analysis and structural equation model. After confirming the test of goodness of fit of a model, individual hypotheses was verified. The results were as follows; First, Professionalism had a significant influence on job burnout. Second, Job burnout had a significant influence on turnover intention. Third, Professionalism did not have a significant influence on turnover intention.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.611-620
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• 2017

The purpose of this study was to investigate the relationship between emotional labor, job burnout and job satisfaction in instructors. The data were collected from 323 fitness center instructors using multistage stratified cluster random sampling method. With the collected data, factor analysis, reliability analysis, frequency analysis, correlation analysis, model fit tested, and structural equation model were performed by SPSS 23.0 and AMOS 20.0. The result of the analysis were summarized as follows. First, the emotional labor(inner behavior) impacts negative influence on job burnout of fitness center instructors. Second, the emotional labor(surface behavior) impacts positive influence on job satisfaction of fitness center instructors. Third, the job burnout impacts negative influence on job satisfaction of fitness center instructors. Fourth, the emotional labor(inner behavior) impacts positive influence on job satisfaction of fitness center instructors. Fifth, the emotional labor(surface behavior) does not influence on job satisfaction of fitness center instructors.

• Journal of Broadcast Engineering
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• v.10 no.4 s.29
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• pp.610-620
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• 2005

The current study investigates factors affecting intent to use of T-Commerce in enhanced TV programs. from the perspective of e-commerce users who have experienced terrestrial data broadcasting services. The research model hypothesizes the relationship among independent variables such as perceived usefulness, perceived ease of use, and the dependent variable, intent to use of T-Commerce. In addition, the moderating effect of user innovativeness is also analyzed. The results reveal the significant and positive relationship between perceived usefulness of e-commerce and intent to use of T-Commerce. Besides, the moderating role of user innovativeness is confined to the effect of the perceived usefulness on intent of use of T-Commerce. The findings of this study provide an implication that customer attracting strategies for potential T-Commerce users have to be differentiated based on the status in the T-Commerce development process.

• Journal of Digital Convergence
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• v.18 no.11
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• pp.365-375
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• 2020

This study aims to develop and apply Person-Centered Nursing educational program for clinical nurses. This study followed the ADDIE instructional design model to develop the Person-Centered Nursing educational program for clinical nurses. To investigate the effect of application, a non-equivalent control group posttest-pretest design was used to evaluate the clinical nurse's self-awareness, interpersonal relationship competency, self-esteem, co-worker support, and nursing job satisfaction. The results of the study showed that the self-awareness, interpersonal relationship competency, co-worker support and nursing job satisfaction scores of the control and experimental groups were significantly different between the groups based on time of measurement. Person-Centered Nursing competency was identified as a crucial element in addition to the knowledge, skills, and attitude essential to a clinical nurses.