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http://dx.doi.org/10.14400/JDC.2020.18.4.453

Evaluating the User Experience between Generations of Easy Payment Service -Focusing on KakaoPay and PAYCO-  

Kim, So-Young (Smart Design Engineering, HongIk University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.18, no.4, 2020 , pp. 453-459 More about this Journal
Abstract
This research aims to evaluate how each generation experiences easy payment services. Recently, the easy payment service business has been on an upward trajectory and pin-tech companies have introduced various types of products. In this regard, it becomes crucial to understand differences among generations in terms of using those services due to their accessibility and serviceability. Based on the statistical analysis of surveys and in-depth interviews based on Peter Morville's Honeycomb model, this study suggests four ways to improve this payment service. The analysis indicates that those who are older tend to use easy payment services provided by their credit card companies or services which they frequently have already used. Findings of this analysis are expected to find the relationship between ages and payment applications.
Keywords
Fintech; Easy Payment Services; Applications; Age Analysis; User Experience; Honeycomb Model;
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