• 한국의류학회지
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• 제29권6호
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• pp.847-858
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• 2005

The purpose of this study was to examine consumer purchasing behavior of the online shoppers particularly using online clothing shopping mall and to analyze the key factors of both satisfaction and dissatisfaction of their purchase and to compare the both group by lifestyle segmentation in order to provide the e-CRM strategies. Focus group interviews and survey were conducted in December, 2003 with 30 online shoppers who have an experience of online clothing purchasing. The data analysis included the content analysis, descriptive statistics, K-means and factor analysis. Key findings of the study were as follows: First, online shoppers spent average 3.5 hours on internet and usually purchased clothing while surfing the web. Second, consumers were satisfied with reasonable price and customized service but dissatisfied with delayed delivery, limited product availability in both size and color and return policy. Third, according to the lifestyle segmentation, online shoppers could be characterized as 'Luxurious', 'Trendy' and 'Prudent' 'Luxury-oriented consumers', who value fashion, diet and social activity, tended to purchase basic yet high quality products. However, 'Trend-oriented consumers', to whom fashion trend was most important, purchased various latest fashion products with reasonable price and showed generally positive response to emails sent by e-retailers. And lastly 'Prudence-oriented consumers', whose buying decision was based solely on practicality, appeared to be reluctant to purchase clothing online while seeking more credible information and competitive price. In conclusion, this study has its significance in that it helps promote relationships between customers and e-retailers by providing differentiated e-CRM strategies through each customer groups 'lifestyle segmentation and consumer purchasing behavior analysis.

• 한국의류학회지
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• 제31권11호
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• pp.1542-1553
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• 2007

Recently, the growing of the aging population resulting from the medical and science development has made the elderly consumer as a new market. The purposes of this study were 1) to examine the purchase behavior of apparel products and hairdressing services of elderly consumers, 2) to investigate the purchase behavior in the apparel store and hairdressing shop on lifestyle types. Data were collected from 853 women in their 50s and 60s living in Busan. Data were analyzed by frequency analysis, descriptive analysis, factor analysis, Cronbach#s alpha, Chi-square analysis, cluster analysis, one-way ANOVA and Duncan test using SPSS WIN 12.0. The results of the study were as follows: First. when elderly consumers purchased apparel product, they were likely to use credit cards, to shop alone or with friends at a department store, and to use the store as information source. In their purchases of hairdressing services, they tended to visit the near shop for a permanent service bimonthly and to depend on their past experiences for hairdressing. Second, elderly consumers were classified by the lifestyle into the Active self-fidelitist, Economy family-oriented, and Passive-stagnant. The purchase behaviors in the apparel store and hairdressing shop were different among lifestyle types. Implications were suggested for the consumer behavior researchers and retailers of the elderly fashion market.

• 한국컴퓨터정보학회논문지
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• 제27권3호
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• pp.157-164
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• 2022

본 연구는 편의점 도시락을 구매한 경험이 있는 소비자 488명을 대상으로 식생활 라이프스타일을 유형화 한 후 소비자신뢰, 만족도 및 재구매 의도를 분석하고자 하였다. 자료를 처리하기 위해 PASW 18.0 통계 프로그램을 이용하여, 빈도분석, k-평균 군집분석, 교차분석 및 일원분산분석을 실시하였다. 연구결과 첫째, 식생활 라이프스타일은 '외식추구형(11.7%)', '편의추구형(18.3%)', '음식무관심형(15%)', '식생활관심형(55%)' 등 4개의 집단으로 유형화되었다. 둘째, 식생활 라이프스타일 유형별 사회경제적 특성에서는 성별, 연령, 결혼여부, 교육수준, 월평균 가계소득, 월평균 용돈, 직업, 월평균 편의점 도시락 구입횟수, 도시락 구입 시간대 및 1회 평균 도시락 구입비용 등의 모든 변수에서 유의미한 차이가 나타났다. 셋째, 소비자신뢰에서는 편의추구형과 식생활관심형이, 만족도와 재구매 의도에서는 식생활관심형이 가장 높게 나타났다.

• 복식문화연구
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• 제21권2호
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• pp.301-308
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• 2013

The purpose of this research is to classify fashion consumers based on their attitudes, goals and values of life. It is to understand what drives human behaviors as well as to learn the various directions people live in society using Bangkok people as the samples. Online and on-site questionnaire survey is employed. Questions are designed to focus on 7 aspects of life, ranging from private life, professional life, social life, politics, culture and information interaction, household business and finance, and consumption of products and services in the main market. The research results can be used to classify consumers' lifestyles into 20 major and numerous minor groups of lifestyle. Lifestyles of male and female samples are compared to investigate their different patterns and directions. Fashion trend diagram is used to analyze the overlapped lifestyles of mass consumers. The lifestyle segmentations would benefit to designer and fashion branding team in understanding their target group deeper inside the background of their behaviors.

• 한국식생활문화학회지
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• 제24권2호
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• pp.172-180
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• 2009

The purpose of this study was to investigate the consumer characteristics in foodservice according to university students' lifestyles. The data were collected by the questionnaire survey of 520 university students from Daegu Gyeongbuk Province. The SPSS/Win 12.0 program was used to analyse the samples. The results are as follows: 1) Lifestyle was divided into 10 factors and 3 clusters, namely "Convenience Intention" (cluster I), "Health Information Intention" (cluster II), and "Gender Equality Intention" (cluster III). 2) The differences in general characteristics between the three clusters were founded on gender, frequency of visits, companion, information type, and the type of restaurant. 3) The characteristics of cluster I (Convenience Intention) are explained by it consisting of the group with low averages in consumer dissatisfaction, complaints, compensation, and repurchase intention, where as cluster II was the high average group and cluster III the middle average group. Based on these results, consumer characteristics in foodservice are discussed.

• 한국조리학회지
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• 제16권3호
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• pp.14-31
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• 2010

생활양식은 개인의 구매 의도에 가장 막대한 영향을 미치는 요소이다. 최근에 소비자들은 역동적인 환경 변화에 적응해야만 하고, 그를 위해 베이커리 제품이나 기능성 식품에 대해 점점 까다로워지는 경향을 보이고 있다. 구매, 관심, 행동에 있어 구별되는 특징을 발달시킴과 동시에 소비자들의 식생활 유형과 그 유형이 구매 의도에 미치는 영향을 이해하는 것이 중요하다. 이러한 사실에 근거하여 본 연구에서는 소비자들의 행동 양식에 따라 생활양식을 분류하고, 베이커리 제품의 다양성과 질이 소비자의 구매 행동에 어떻게 영향을 미치는지 조사하였다. 설문 대상은 수도권 지역의 30, 40대 주부였으며, AIO(행위, 관심, 의견) 분석법이 생활양식을 분류하고 생활양식과 베이커리 제품의 질과 다양성 사이의 관계 또는 효과를 분석하기 위하여 사용되었다. 생활양식은 합리성 추구형, 실리성 추구형, 편리성 추구형으로 분류되었다. 합리성 추구형의 경우 정보를 가장 관심있는 분야로 선택하였고, 실리성 추구형은 맛을, 편리성 추구형은 편리성을 가장 중요한 항목으로 선택하였다. 흥미롭게도 구매 의도는 제품의 질 자체보다는 베이커리에서 제공되는 서비스에 대한 만족도에 의해 영향을 받는 것으로 나타났다.

• 한국식생활문화학회지
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• 제33권2호
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• pp.149-159
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• 2018

Malaysia is regarded as one of the leaders in the global halal marketplace, which has undergone huge growth in the past few years. The aims of this study were to identify imported food consumers in Malaysia based on Food Related Lifestyle (FRL) attributes and to investigate the demographic characteristics and purchasing behaviors of each segmented groups. Using an online survey, a total of 600 responses were collected in Malaysia. Excluding invalid responses, cluster analysis segmented imported food consumers into four FRL groups: impulsive, high interest, low interest, and traditional consumers. The results of this study were as follows. First, depending on lifestyle, the groups exhibited significant differences in demographic characteristics (age, race, religion, and education level). Second, differences in purchasing behaviors (purchasing frequency, place, and information sources of imported food products) were verified. Especially, purchasing frequency of imported food was higher in the high interest consumer group compared to the other groups. Based on these results, marketing implications of the study findings are discussed.

• 한국조리학회지
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• 제17권4호
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• pp.13-24
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• 2011

본 연구의 목적은 라이프스타일에 따른 직장여성의 외식소비행태에 영향을 미치는지를 분석하기위한 연구이다. 연구의 목적을 달성하기 위해 대전지역에 거주하는 직장여성 350명을 상대로 설문조사를 실시하였으며 실증분석을 위하여 배포된 응답자의 설문지를 data coding과정을 거쳐 SPSS 12.0 for Window를 이용하여 분석하였다. 분석방법으로는 빈도분석, 기술 분석, 신뢰성분석, 요인분석, 군집분석을 사용하였다. 라아프스타일에 대한 요인분석결과로 나타난 유행 추구형, 외식 지향형, 건강 지향형, 브랜드 지향형, 여가 지향형, 재태크형 안정 추구형의 7개의 요인별 요인점수를 기준으로 군집분석을 실시하였다. 요인접수를 바탕으로 전체 집단의 수를 분석한 결과 4개의 집단에서 표본의 수가 가장 안정적이고 균형을 이루고 있어 4개의 집단으로 군집을 분류하였으며 분석결과 직장여성의 라이프스타일에 따른 외식소비행태에 차이가 있는 것으로 나타났으며 단, 매장 내에서의 삭사소요시간은 차이가 없는 것으로 나타났다. 연구의 결과를 종합해 볼 때 직장여성들에 대한 라아프스타일이 외식소비행태에 풍요한 변수로 작용한다는 사실로 미루어 직장여성을 중심으로 한 인구통계학적 특성과 외식소비행태에 관련한 마케팅 계획이 절실이 필요하다.

• 한국식품조리과학회지
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• 제32권4호
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• pp.492-502
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• 2016

Purpose: The purposes of this study were to identify the segments of the Home Meal Replacement (HMR) market according to food-related lifestyle of Japanese consumers, and to investigate its demographic characteristics, the HMR purchase status and needs of new HMR product development. Methods: A total of 2,720 domestic consumers living in Japan were surveyed using a self-administered questionnaire and 488 responses were returned. Excluding responses with significant missing data, 467 responses were used for data analysis. Results: As a result of cluster analysis, three consumer segments were identified. The diet-highly concerned segment had the highest food-related lifestyle score, followed by the diet-moderately concerned segment, and the diet-unconcerned segment (p<0.001). A significant difference in demographic characteristics among the three segments was found with respect to the type of residence (p<0.05). There were significant differences in the main place (p<0.01) and average expense (p<0.001) for HMR purchases by food-related lifestyle segments. In the case of new HMR products that need further development, 'low-sodium products' had the highest demand scores in all three segments. In the diet-highly concerned segment, the mean scores of demand for new products were significantly higher than those in the other segments (p<0.001). Conclusion: The findings of this study can be used to develop new products for the Japanese' HMR market. The segments identified in this study should be updated and revised regularly to reflect changes in the characteristics of each food-related lifestyle segment.

• 한국지역사회생활과학회지
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• 제27권3호
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• pp.351-369
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• 2016

Individual lifestyle and eating habits have changed rapidly due to the evolution of society. Especially, climate change caused by industrialization has influenced society, with the result that today's consumers perceive sustainability to be an important value. The purposes of this study were to segment consumers on the basis of their food-related lifestyle and to explore climate-friendly food consumption behavior by considering factors such as moral intensity, propensity for disgust with meat as well as consumer characteristics. The results of this study were as follows: first, consumers were segmented into three groups(high involvement, low involvement, convenience oriented). Consumers in the high involvement group presented a higher level of moral intensity and climate-friendly food consumption behavior than the other groups. Furthermore, factors influencing the selection of climate-friendly food were found to differ according to the type of consumer. Consumers in the high involvement group were found to be significantly influenced by age, concentration of effect, the morality of eating meat and meat texture, while consumers in the low involvement were found to be significantly influenced by social consensus and the morality of eating meat. Finally, consumers in the convenience oriented group for food life were found to be significantly influenced by age, harm perception, and the morality of eating meat.