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http://dx.doi.org/10.9708/jksci.2022.27.03.157

A Study on Consumer Confidence, Satisfaction, and Repurchase Intention on Convenience Store Lunch Boxes by Food-related Lifestyle Type  

Bok, Mi-Jung (Dept. of Service Management, Kwangju Women's University)
Hong, Eun-Sil (Dept. of Family Environment and Welfare, Chonnam National University)
Publication Information
Journal of the Korea Society of Computer and Information / v.27, no.3, 2022 , pp. 157-164 More about this Journal
Abstract
This study was to analyze consumer confidence, satisfaction and repurchase intention after categorizing food-related lifestyle among 488 consumers who had experience purchasing convenience store lunch boxes. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, crosstabs analysis and one-way ANOVA. According to findings, first of all, types of food-related lifestyle are divided into 4 groups: a type of eating out(11.7%), a type of convenience seeking(18.3%), a type of food indifference(15%), a type of dietary interest(55%). Secondly, the types of food-related lifestyle showed statistically significant difference gender, age, marital status, education, monthly average household income, monthly average allowance, job, monthly average number of lunch box buying, lunch box purchase time zone and average one cost of lunch box buying of socio-economic variables. Thirdly, convenience seeking and dietary interest type showed the highest in consumer confidence and dietary interest type showed the highest level of satisfaction and repurchase intention.
Keywords
Food-related lifestyle; Eating out; Convenience seeking; Food indifference; Dietary interest;
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Times Cited By KSCI : 1  (Citation Analysis)
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