Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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A Study on Consumer Characteristics in Foodservice according to University Students' Lifestyles - A Focus on . Gyeongbuk Province

대학생의 라이프스타일에 따른 외식소비자행동 특성 연구 - 대구.경북지역을 중심으로 -

  • You, Doo-Ryon (Department of Family Life Welfare and Housing, Catholic University of Daegu)
  • 유두련 (대구가톨릭대학교 자연대학 생활복지주거학과)
  • Published : 2009.04.30
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Abstract

The purpose of this study was to investigate the consumer characteristics in foodservice according to university students' lifestyles. The data were collected by the questionnaire survey of 520 university students from Daegu Gyeongbuk Province. The SPSS/Win 12.0 program was used to analyse the samples. The results are as follows: 1) Lifestyle was divided into 10 factors and 3 clusters, namely "Convenience Intention" (cluster I), "Health Information Intention" (cluster II), and "Gender Equality Intention" (cluster III). 2) The differences in general characteristics between the three clusters were founded on gender, frequency of visits, companion, information type, and the type of restaurant. 3) The characteristics of cluster I (Convenience Intention) are explained by it consisting of the group with low averages in consumer dissatisfaction, complaints, compensation, and repurchase intention, where as cluster II was the high average group and cluster III the middle average group. Based on these results, consumer characteristics in foodservice are discussed.

Keywords

References

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