• Title/Summary/Keyword: Congruence

검색결과 380건 처리시간 0.023초

브랜드 애착, 브랜드 네임, 브랜드 이미지 일치성이 태도, 구전 및 재방문의도에 미치는 영향 (The Effects of Brand Attachment, Brand Name, and Brand Image Congruence on Brand Attitude, WOM and Revisit Intentions in the Restaurant Sector)

  • KIM, Eun-Jung
    • 한국프랜차이즈경영연구
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    • 제13권2호
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    • pp.53-66
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    • 2022
  • Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

ON A CLOSED DEDUCTIVE SYSTEM OF A CS-ALGEBRA

  • Lee, Yong Hoon;Rhee, Min Surp
    • 충청수학회지
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    • 제27권1호
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    • pp.57-64
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    • 2014
  • It is known that the class of CI-algebras is a generalization of the class of BE-algebras [5]. Recently, K. H. Kim introduced the notion of a CS-algebra [4]. In this paper we discuss a closed deductive system of a CS-algebra, and we find some fundamental properties. Moreover, we study a CS-algebra homomorphism and a congruence relation.

NILPOTENCY CLASSES OF RIGHT NILPOTENT CONGRUENCES

  • Jeong, Joo-Hee
    • 대한수학회보
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    • 제36권1호
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    • pp.139-146
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    • 1999
  • It is known that a right nilpotent congruence $\beta$ on a finite algebra A is also left nilpotent [3]. The question on whether the left nilpotency class of $\beta$ in less than or equal to the right nilpotency class of $\beta$is still open. In this paper we find an upper limit for the left nilpotency class of $\beta$. In addition, under the assumption that 1 $\in$ typ{A}, we show that $(\beta]^k=[\beta)^k$ for all k$\geq$1. Thus the left and right nilpotency classes of $\beta$ are the same in this case.

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INTUITIONSITIC FUZZY G-CONGRUENCES

  • Hur, Kul;Kim, Hyeock-Jin;Ryou, Dae-Hee
    • 한국지능시스템학회논문지
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    • 제17권1호
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    • pp.100-111
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    • 2007
  • We introduce the concept of intuitionistic fuzzy G-equivalence relations (congruence), and we obtain some results. Furthermore, we prove that $IFC_G(K)$ is isomorphic to $IFN^*(K)$ for any group K. Also, we prove that($IFC_{G,({\lambda},{\mu})}/{\sim},\;*$) and ($IFNG_{({\lambda},{\mu})}(K),\;{\circ}$) are isomorphic.

ON THE EXISTENCE OF GRAHAM PARTITIONS WITH CONGRUENCE CONDITIONS

  • Kim, Byungchan;Kim, Ji Young;Lee, Chong Gyu;Lee, Sang June;Park, Poo-Sung
    • 대한수학회보
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    • 제59권1호
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    • pp.15-25
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    • 2022
  • In 1963, Graham introduced a problem to find integer partitions such that the reciprocal sum of their parts is 1. Inspired by Graham's work and classical partition identities, we show that there is an integer partition of a sufficiently large integer n such that the reciprocal sum of the parts is 1, while the parts satisfy certain congruence conditions.

ARTIN SYMBOLS OVER IMAGINARY QUADRATIC FIELDS

  • Dong Sung Yoon
    • East Asian mathematical journal
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    • 제40권1호
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    • pp.95-107
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    • 2024
  • Let K be an imaginary quadratic field with ring of integers 𝓞K and N be a positive integer. By K(N) we mean the ray class field of K modulo N𝓞K. In this paper, for each prime p of K relatively prime to N𝓞K we explicitly describe the action of the Artin symbol (${\frac{K_{(N)}/K}{p}}$) on special values of modular functions of level N. Furthermore, we extend the Kronecker congruence relation for the elliptic modular function j to some modular functions of higher level.