• 국제지역연구
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• 제13권1호
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• pp.189-217
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• 2009

본 연구는 중국 소비자를 대상으로 소비자와 기업 간의 동일시정도가 한국제품에 대한 평가와 소비자의 행위적 반응에 미치는 영향에 대하여 알아보고 있다. 또한 기업-소비자 동일시에 영향을 미치는 요인들로 기업의 능력과 기업의 사회적 책임이행이라는 두 가지 기업이미지 변수를 선정하고 이들이 기업-소비자 동일시 정도에 미치는 차별적인 영향도 구조방정식 모형을 통하여 함께 분석하고 있다. 실증분석 결과를 요약하면 다음과 같다. 첫째, 기업의 능력과 기업의 사회적 책임이행은 전반적으로 기업-소비자 동일시에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 한국기업에 대한 중국 소비자들의 기업-소비자 동일시는 한국제품에 대한 평가에, 한국제품에 대한 호의적인 평가는 중국 소비자들의 행위적 반응에 모두 긍정적인 영향을 미치는 것으로 나타났다. 이러한 연구결과는 앞으로 중국시장에 진출한 한국기업들이 장기적이고 지속적인 소비자와의 관계를 유지하기 위하여 기업의 능력을 높이는 것도 중요하지만 기업의 사회적 책임을 충실히 이행하는데 더 많은 노력을 기울여야 함을 시사한다.

• 마케팅과학연구
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• 제17권2호
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• pp.55-73
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• 2007

문화관광축제는 전국의 지역축제 가운데 광역시 도에서 추천한 축제 가운데 관광상품성이 크고, 경쟁력 있는 우수한 축제를 선정하여 지원하는 사업이다. 문화관광축제 종합평가계획(문화관광부, 2006)에 의하면 방문객의 만족도 평가, 전문위원 평가, 그리고 축제 개선실적 등을 감안하여 최우수축제, 우수축제, 유망축제, 예비축제로 선정되고 있다. 특히 예비축제를 제외한 문화관광축제는 공공부문의 사업비 지원을 받기 때문에 1,000여 개가 넘는 지역축제의 방문객 만족도 평가는 상호비교가 가능한 평가척도를 이용하여 종합평가분석이 이루어진고 있다. 이러한 견지에서 본 연구에서는 문화관광축제 공통평가속성이 방문객 만족과 사후행동의도에 미치는 영향관계를 파악하여, 향후 축제기획 시 방문객 만족도 제고와 지속가능한 문화관광축제로 선정되기 위한 시사점을 제시하였다. 본 연구에서는 이론연구를 통하여 문화관광축제 평가속성, 만족, 그리고 행위의도에 관한 변수를 도출하였으며, 2006 광주김치대축제 방문객을 대상으로 실증분석을 수행하였다. 문화관광축제 평가속성에 대한 요인분석을 통하여 홍보안내, 행사내용, 기념품 음식, 편의시설 요인을 도출하였으며, 축제방문객 만족과 행동의도와의 관계를 분석하였다. 연구모형을 통해 수립한 연구가설은 차이분석, 회귀분석, 공분산 구조분석 등을 통해 검증하였으며, 연구결과 모든 가설은 채택되었다. 향후 본 연구결과를 바탕으로 본 축제와 성격이 유사한 축제방문객 분석을 통한 비교연구를 기대한다.

• Biomolecules & Therapeutics
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• 제20권2호
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• pp.234-238
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• 2012

Propofol is an anesthetic commonly used to provide sedation or to induce and maintain an anesthetic stated. However, there are reports which indicate propofol may cause psychological dependence or be abused. In the present study, we used various behavioral tests including climbing test, jumping test, conditioned place preference, and self-administration test to assess the dependence potential and abuse liability of propofol compared to a positive control (methamphetamine) or a negative control (saline or intralipid). Among the tests, the conditioned place preference test was conducted with a biased method, and the selfadministration test was performed under a fixed ratio (FR) 1 schedule, 1 h per session. No difference was found in the climbing test and jumping test, but propofol (30 mg/kg, i.p.) increased the rewarding effect in the conditioned place preference test, and it showed a positive reinforcing effect compared to the vehicle. These results indicate that propofol tends to show psychological dependence rather than physical dependence, and it seems not to be related with dopaminergic system.

• Child Health Nursing Research
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• 제12권4호
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• pp.514-522
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• 2006

Purpose: The purpose of this study was to identify the factors of child behavioral problems and construct a descriptive model that explains child behavioral problems for school age children. Method: The participants in the study were 586 4th, 5th, 6th graders and their mothers. The children attended 8 elementary schools located in Taejon city and their mothers. The tools used in this study was the Mother's Child Raising Behavior Scale by Park, Seong-Yeon and Yi, Sook(1990). To measure child's self esteem, the Self Esteem Scale by Kim(1987) was used; child perceived social support was measured with the Social Support Evaluation Scale by Dubow and Ullman(1989), and childhood behavioral problems were measured with the Korean standardized of version of the Korean-Child Behavior Checklist(K-CBCL)(1997). Descriptive statistics and linear structural relationship(LISREL) modeling were used to analyze the data. SAS and LISREL 8.12a programs were used. Results: The overall fit of the hypothetical model to the data was good $>X^2=103.07(p=0.00)$, GFI=0.96, AGFI=0.94, RMSR=0.04, RMSEA=0.07, NFI=0.94, NNFI=0.95< Maternal child raising behaviors(T=2.21) and child perceived social support(T=10.29) had a significant, direct effect on a child's self esteem. Maternal child raising behaviors(T=-3.87), and child self esteem(T=-2.04) and had a significant total effect on child behavioral problems. These variables accounted for 63% of the variance of the child behavioral problems in the school age children. Conclusion: These finding have provided support for maternal child raising behaviors, child perceived social support, and child self esteem as predictive variables of behavioral problems in school age children.

• 한국콘텐츠학회논문지
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• 제19권12호
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• pp.376-388
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• 2019

최근 온라인 마케팅에서 가장 중요한 분야로 온라인 맞춤형 광고가 떠오르고 있다. 온라인 맞춤형 광고는 개인정보 수집 및 동의, 소비자의 인지된 개인화 및 소비자의 온라인 사생활 침해 걱정 등과 같은 이슈들을 만들었다. 본 연구는 이러한 세 가지 이슈들이 온라인 맞춤형 광고에 미치는 영향들이 무엇인지를 알아보고자 한다. 연구결과, 정보 수집과 사용동의 구분은 온라인 맞춤형 광고 평가에 주요한 역할을 하고 있다는 것이 밝혀졌다. 개인정보 수집에서 향후 온라인 맞춤형 광고 노출 시 리워드를 받을 수 있을 거라고 고지된 사람들은 그렇지 않은 사람들보다 브랜드 태도가 더 긍정적이었다. 광고 메시지의 인지된 개인화 정도는 온라인 맞춤형 광고 태도 및 브랜드 태도에 영향을 미치는 것으로 나타났다. 마지막으로, 온라인 사생활 침해 걱정 역시 온라인 맞춤형 광고 태도 및 브랜드 태도에 영향을 미치는 것으로 나타났다. 이론적 및 실무적 시사점은 토의에서 더 자세히 살펴보았다.

• 한국간호교육학회지
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• 제5권1호
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• pp.118-132
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• 1999

To improve the effectiveness and efficiency of public health personnel training, we evaluated not only how appropriate the students felt the objectives, contents, methods and multimedia used in the train ing courses, but also how much the students accomplished the objectives and applied skill and knowledge to their own works. We selected 5 courses for the study : Tuberculosis control, Radiological technique, Public health information, Immunization, Mental health management courses used by Kirkpatrick's evaluation model. Reaction evaluation was carried out in final day by questionnaire. The results showed that all of them were very satisfied with educational input and curricula, learn Ing environment. Secondly, we measured the degree of learning achievement on pre and post training by questionaire of specific behavioral objectives. The degree of learning achievement was statistically higher just after training than pre training (paired t-test, p<0.01). Thirdly, evaluation of behavioral change to job was conducted to find out how much students applied skill and knowledge to their own job in 3 months after training by questionnaire. The results of behavioral change evaluation showed that 43.5% of the students who were performing job related with the training courses in 3 months after training applied the learned skill and knowledge to their own job quite well and 37.8% of them applied relatively well, therefore total 81.4% of them applied to their own job. And effectiveness of training for the above mentioned students showed that 41.9 % of them had improved or enforced their jobs after training, 35.5% of them had had no remarkable changes, and 15.7% had newly applied the learned skill and knowledge to their jobs. For evaluating the degree of usefulness of material predistribution in two weeks before training, we compared experimental groups with control groups. The results showed that general reactions are helpful but the degree of learning achievement is no discrepancy.

• 대한가정학회지
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• 제43권11호
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• pp.153-164
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• 2005

The purpose of this study was to examine the effect of relationship commitment on the female customer's future behavioral intention in relation to the criteria of evaluating cyber stores in internet shopping malls. This study used questionnaire and judgment sampling to survey consumers who have bought product in internet shopping malls. The respondents were 329 women from their twenties to fifties. The data were analyzed by factor analysis, cluster analysis, ANOVA, regression and Duncan test. The results were as follows: 1. The evaluative criteria of cyber stores were product characteristics of the store, convenience and trust, and promotion and information provision. 2. There were significant differences in relationship commitment among groups according to differences of cyber store evaluation criteria. 3. The dimensions of relationship commitment were affective commitment, calculus commitment and normative commitment. 4. Relationship commitment was found to have a significant effect on the customer's future behavioral intention. Especially, affective commitment was shown to have a significant effect on the future behavioral intention.

• 대한간호학회지
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• 제50권2호
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• pp.210-227
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• 2020

Purpose: This study aimed to develop a scale to measure variables related to alcohol drinking prevention behavior in early elementary school, based on the theory of planned behavior. Methods: A scale was developed to measure variables related to alcohol drinking prevention behavior. Initial items for direct evaluation were constructed through a literature review, and those for belief-based indirect measure were generated through interviews with 30 second- and third-grade elementary school students. The collected data from 286 third-grade elementary school students were then subjected to item analysis, exploratory and confirmative factor analysis, criterion-related validity testing, and internal consistency assessment. Results: The final scale consisted of 35 items. Intention, attitudes, subjective norms, and perceived behavioral control explained 82.7% of the variance; behavioral beliefs, normative beliefs, and control beliefs explained 65.6% of the variance; and evaluation of outcome, motivation to comply, and power of control beliefs explained 72.8% of the variance. The confirmatory factor analysis indicated that the theoretical models had a satisfactory goodness of fit. Criterion-related validity was confirmed between the direct evaluation variables and the indirect measure variables (attitudes r=.64, p<.001; subjective norms r=.39, p<.001; perceived behavioral control r=.62, p<.001). Cronbach's α was .89 for the direct evaluation variables and .93 for the indirect measure variables. Conclusion: The scale developed in this study is valid and reliable. It could be used to measure and explain variables related to alcohol drinking prevention behavior in early elementary school.

• 한국융합학회논문지
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• 제9권12호
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• pp.355-363
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• 2018

2017년 한국을 비롯한 세계 각국에서 살충제 오염 달걀이 발견되어 큰 이슈가 되었다. 본 연구는 살충제 오염 달걀 사태의 맥락에서 건강 관련 연구에서 자주 인용되는 건강신념모형의 두 가지 변인인 지각한 민감성과 심각성, 정부에 대한 지각인 정부에 대한 신뢰성과 정부 출처 정보에 대한 평가, 및 관련 지식에 대한 개인의 확신을 의미하는 주관적 지식이 예방행동의도에 영향을 미치는지를 알아보았다. 단계적 회귀분석 결과 최종적으로 지각한 심각성(${\beta}=.262$, t=3.531, p<0.001), 정부에 대한 신뢰성(${\beta}=.252$, t=3.281, p<0.001), 정부 출처 정보에 대한 평가(${\beta}=.226$, t=2.936, p<0.01)가 예방적 행동의도를 예측하는 것으로 나타났다. 이러한 결과는 향후 유사한 사태가 발생할 때 정부가 신뢰성, 정확성, 일관성의 견지에서 정책을 시행해야 함을 시사한다.

• Archives of Pharmacal Research
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• 제2권2호
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• pp.127-131
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• 1979

The extracts of sixty Korean plants were evaluated for their biological activities such as antitumor activities against Sarcoma 180, Leukemia SN-36 and Ehrlich ascites carcinoma, antimicrobial activities and behavioral observation in mice. The results are tabulate.