• Journal of Digital Convergence
• /
• v.10 no.3
• /
• pp.251-263
• /
• 2012

Edutainment refers to the form of entertainment designed to educate as well as to amuse. It typically seeks to instruct its audience by embedding messages or educational contents in some familiar form of entertainment such as computer games, films, websites, multimedia software, etc. The purpose of this study is to identify the determinants of attitude toward online game-based edutainment. This study proposes the attitude, fun, usefulness, social interaction, challenge, and educational story as major research variables, and collected the survey responses from game players having experiences with online game-based edutainment. Factor analysis confirmed that 19 questions can be categorized into 6 factors : attitude, fun, usefulness, social interaction, challenge, and educational story. Regression analysis shows that fun, usefulness and educational story significantly and directly affect the attitude toward these edutainment games, and that educational story influences the level of usefulness. In addition, challenge and social interaction were found to have significant impact on fun. In conclusion, the wider implications of the findings for utilizing online game-based edutainment are provided.

• Fashion & Textile Research Journal
• /
• v.17 no.5
• /
• pp.718-730
• /
• 2015

This study investigated the correlation between the level of consistency in fashion show models' appearance and design concept through a statistical and qualitative analysis of the S/S Paris Collection 2014. The following conclusions have been drawn in this study. First, the percentage of models of color was very low in regards to the physical appearance of models; in addition, there was a higher percentage of Caucasian models for collections with a high level of consistency in models' physical appearance. Collections with a high percentage of models of color indicate more casual design concepts and the promotion of diversity in racial background is considered more effective for street fashion. Second, collections with a high level of consistency in models' physical appearance tend to control various elements that constitute a physical appearance through more detailed planning and stage direction. Third, there is a tendency to reinforce design concepts by creating a consistency in the overall physical appearance of models. This affirms that their physical appearance is determined by brand (i.e. designer) and is used to maximize a design concept delivery. The results of this study suggests that the physical appearance of models must be determined in line with the design concept versus detailed planning that must consider audience perspectives as well as adjust the show's length and the interval between each model appearing on the stage.

• The Journal of the Korea Contents Association
• /
• v.11 no.6
• /
• pp.205-214
• /
• 2011

This study was to investigate the choice & satisfaction factors of a musical as culture contents, and I will recognize it about relation between these two factors. To achieve this, I did a survey with spectators of . Factors analysis and simple/multi regression analysis are utilized as data analytical methods. The choice factors of musical showed that it was five factors extracted a price and facilities, production and directing, marketing, musical quality, OSMU. The satisfaction factors of musical was four factors extracted a production company and trust of advertisement, artistic presentation, harmony of All members of the cast, level of leading actor or actress. The choice of musical influenced satisfaction factors showed that it as performance prices and facilities level is reasonable, and spectators expect high satisfaction regarding a performance. Analysts say that, Pricing to be exposed to quality of a work in order to raise musical satisfaction shall be performed. Also, An exaggerated performance marketing is negative to satisfaction of an audience compare with quality of a work it was confirmed to affect. This study suggests that important point is planning, directing and marketing of a musical.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.20 no.4
• /
• pp.667-681
• /
• 1996

The purposes of this study were 1) to identify the effects of age and sex on adolescent's psychological characteristics-egocentrism, self-consciousness, body cathexis and clothing behaviors and 2) to identify the effects of psychological characteristics on clothing behaviors in each of the 6 groups classified by sex and age. Egocentrism was measured by Kim's Imaginary Audience Scale, and body cathexis, by the modified record and Jourard"s Body Cathexis Scale. Buss's Self-Consciousness Scale was slightly modified to assess public and private self-consciousness, and five aspects of clothing behavior were assessed with the questionnaires from the previous studies. The questionnaire were administered to 713 middle and high school boys and girls, and college students living in Seoul. Data were analyzed by frequency, factor Analysis, two-way ANOVA, and multiple regression analysis. The results of this study were as follows: 1) Four factors of egocentrism were identified : Potency, Appearance/populatity, Sympathy and Justice. Four factors of clothing behavior were Clothing exhibition/dressing for others, Clothing interest, Psychological dependence, and Clothing conformity. 2) Sex and age were found to have effects on psychological variables and clothing behaviors of adolescence. Females showed higher egocentrism, self- consciousness, clothing behaviors, but lower body cathexis than males. The mean scores of egocentrism, self-consciousness, clothing behaviors tended to increase with age. However, high school boys showed unique tendency, as they showed higher scores in those variables than the other two age groups. 3) Egocentrism (Appearance/populality factor) and public self- consciousness were the most influencial variables on adolescent's clothing behavior among psychological characteristics. Private self-consciousness was found to be an important variable in explaining Psychological dependence.ence.

• Proceedings of the Korea Contents Association Conference
• /
• 2005.05a
• /
• pp.183-190
• /
• 2005

In recent, the blood type waken the reader's interest in the field of movie, music, and education. Now, the blood type is far better than was anticipated in every aspects of life than a personal taste and appear as a familiar topic of story telling in modem life-style. Long time ago in Japan, the blood type was used to a casting of character and a consistent personality. In this study, the types of personality is combined with a blood type and devided with a frame of types. Also, personalities of character are observed and compared in a general animation which not applied a blood type. In particular, a personalities of family in animation are analized through a blood type and applied by character. Also, the blood types based on character of families get an appeal of audience. From now on, it will expect a variable analysis of animation, and needs for a continuous study not only blood type between families but relationship between blood types.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.148-158
• /
• 2013

This research attempts to analyse the 'Gangnam style' which has achieved worldwide recognition and became the first YouTube video to reach a billion views on December 2012, since it has released on 15th of July, 2012. Why 'Gangnam style' is so popular and how Cy's music video has spread across the world remarkably in very short period of time? It is suggested that the 'Gangsnam style' phenomenon can be explained by 'Kirtsch' and 'Meme', however there is no pertinent analysis in an academic way. In this respect, this research is concerned with addressing the 'Gangnam style', global cultural phenomenon, by the Kitsch related to the acceptance of global audience and the Meme engaged with global diffusion of music video in a cultural view. Therefore, this research reviews a broad range of literatures and seeks characteristics of two theories, on the ground of this, 'Gangnam style' will be investigated to verify the reason caused cultural phenomenon.

• Journal of the Korean Society of Costume
• /
• v.61 no.6
• /
• pp.60-73
• /
• 2011

Men's fashion has not much changed due to the pervasive patriarchy Because of the change of gender roll and attitude towards one's appearance and fashion, men began to express themselves with fashion in the late 90's. The purpose of this study is to categorize men's image and their fashion styles from Korean TV dramas to provide informations for predicting men's fashion trend in rapidly changing market. Through the analysis of three dramas with 30% or more of audience rating by all age groups from January to July, 2009, nine distinctive male images were selected and their styles were analyzed; silhouette, details, materials, color, accessories, and hair-style. The results are as follows: In the past holding neat and straight line silhouettes but today shows tight silhouette. In color and detail, the use of brilliant chromatic colors, use of hight saturation colors, big and brilliant pattern, ruffles, frills, beads, knitwear, mix matched new composed materials, and light materials are dominant. While short and simple shape of hair-styles were predominant in the past, now we see more varied hair length. Not only that, variety of perms and colors are showed on TV screens. Hence, the results show that a lot of radical change has happened in the men's fashion, and marketing propositions that reflects this change in men's fashion market are requested along with trendy emotional product development and coordination proposals, and finally calls for more multilateral study and market search of male consumers.

• Cartoon and Animation Studies
• /
• s.43
• /
• pp.23-46
• /
• 2016

Japanese "Manga" (Comics) and animation films are very popular among the audiences from many countries. Japan is creating various new cultural contents through comics and animation films, and it became one of the important economic growth driver. Japanese famous comic Naruto, which had been successfully concluded recently, have achieved great success and gained popularity globally. One of the reasons for the success of Naruto is the various characters in the comic. In, there are various characters with different personalities and characteristics. Characters are important factors that makes the story stands out and delivers the story. Furthermore, the characters in the story often reflect the author's psychology and mind. By analyzing the characters' behavior and personalities, the audience can follow the story more interestingly, and understand the author's message better. The objective of this study is to analyze the Naruto's main characters' personality and characteristics through enneagram. Furthermore, the report explains the success of by analyzing the different behaviors that results from different personalities, and the relationship between the characters.

• Journal of Broadcast Engineering
• /
• v.15 no.4
• /
• pp.461-473
• /
• 2010

Since eco friendly and power saving products recently got into the limelight for the protection of environment, LED light technology has caught much of attention as the next generation broadcasting lighting. The newly introduced light source has such advantages as higher efficiency, longer life and its slim and compact forms leading to conveniency in installations. When combined with digital light control it gives more dynamic and various features to lighting. In this paper, used CIE standard for measuring light sources by their purposes and forms to make a comparative analysis of spectral distribution and color rendition of LED light source to those of existing lighting systems. By means of the cast shadowing and color reproduction tests I also tried to figure out the effects of LED lighting design on TV visuals where higher quality is crucial with the audience's increasing demands for quality image.

• Journal of Digital Convergence
• /
• v.13 no.3
• /
• pp.49-54
• /
• 2015

This study carried out a survey targeting sample of 609 audience panel voters of 15 regions including Seoul during the campaign period of Korean presidential election on December 19, 2012. It was analyzed that how the attitude to the candidate, the support to the policy and the voters'variables affected the vote-getting in the engagement attributes. The analysis shows that high participation of the engagement attributes does not always mean that the political candidate is satisfactory at the political campaign. The fact that high engagement attribute does not always affect the other attributes is interpreted that engagement attributes do not have correlation at the political campaign. And the candidate should approach the voters more carefully as there are differences among the engagement attributes in the attitude to the candidate and the support to the policy. In the engagement attributes, voters show little difference according to gender, region, income and marriage but show much difference according to age and education level. So it will be a principal index in the future political campaign.