• 한국의류산업학회지
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• 제18권5호
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• pp.625-636
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• 2016

The purposes of this study were to investigate the effects of social appearance anxiety, negative body image, appearance importance on appearance management behavior and cosmetic surgery intention. For data collection, a questionnaire was administrated to 428 female college students in Gwangju City, Korea. The results were summarized as follows. To analysis the data, the SPSS 20.0 was used, and frequence analysis, descriptive statistical analysis, reliability analysis, regression analysis, F-test were conducted. The results were summarized as follows. First, social appearance anxiety turned out to have significant positive effect on appearance management behavior and cosmetic surgery intention. Second, negative body image had positive effect on appearance management behavior and cosmetic surgery intention. Third, appearance importance turned out to have significant effect on appearance management behavior and cosmetic surgery intention. The results of this study above suggest that it would be necessary to seek for measures to reduce individual's appearance anxiety, negative body image, and appearance importance. Especially, People should get the realization of the beautiful on the inside that includes personality is more important than having external beauty. And, it is considered that the requirements of the social effort and education through a school and a media as well as a family for reducing the individual's appearance anxiety, negative body image, and the serious consideration of the appearance as rejecting the discrimination based on appearance.

• 한국의류산업학회지
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• 제13권1호
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• pp.91-99
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• 2011

The purpose of this study was to examine the appearance management motives and body image perception according to males' appearance management behavior. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, cluster analysis, and crosstabs. Factor analysis of body image perception extracted four factors such as appearance concern, appearance satisfaction, exercise ability, and weight control. Four groups of the appearance management behavior were classified into such as health oriented, active figure management, indifference to personal appearance, and fashion/skin care by cluster analysis. All groups pursued sociality in appearance management motives. The active figure management group showed highest concern about in all the appearance management motives and body image perception.

• 패션비즈니스
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• 제19권4호
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• pp.21-36
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• 2015

The purpose of this study is to classify the stress into groups and analyze their differences in self-consciousness, and appearance management behavior. Questionnaires were administered to 377 middle and high school girls living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncant-test, and t-test are all used for data analysis. Our findings show that stress developed due to several reasons: the categories are as follows into grades-related low stress, exam-related high stress, and society-related high stress. For the purposes of our study, we labeled self-consciousness as a combination of being socially and privately self-consciousness and showing signs of social anxiety. Appearance management behavior deals with esthetic plastic surgery, clothing harmony, weight management, hair management, health care, skin care, and meal management. Stress shows a significant correlation with the sub-variable self-consciousness and appearance management behavior. The groups show a significant difference in the self-consciousness, and appearance management behavior. There is also a significant difference among stress, self-consciousness and appearance management behavior by grade. The students in seemed to recognize that their appearance can be improved by dressing up and managing their outwardly appearance. Teachers should educate students to have the variety of views on the meaning of beauty. In addition, schools need to develop programs to educate student about appearances, as the student's interests differ due to the stress type of the adolescent.

• 대한가정학회지
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• 제50권1호
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• pp.51-63
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• 2012

The purpose of this study was to investigate the effect of appearance management cognition on attitude toward appearance management and the effect of this attitude on appearance management behavior. It also examines how demographic factors affect these relationships. This study gave a questionnaire survey to adults between the ages of 40 and 50 in Seoul, Daegu, and Ulsan, South Korea. Data collected from 368 respondents were analyzed using descriptive statistics, t-test, factor analysis, and structural equation modeling. The study model was tested by structural equation modeling, the results of which revealed a positive effect of appearance management cognition on attitude toward appearance management and a positive effect of attitude toward appearance management on appearance management behavior. The results of t-testing showed that there were significant differences in cognition, attitude, and behavior toward appearance management by gender, age, educational level, and income.

• 패션비즈니스
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• 제17권5호
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• pp.165-182
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• 2013

This study conducts a survey based on 425 Chinese females in their twenties to thirties in order to examine the relevance between the cognitions of appearance effectiveness, ideal appearance seeking behavior and clothing image preference which have effects on their self-identity and interpersonal relations. The results of this study are as follows ; First, from the factor analysis for cognition of appearance effectiveness, and ideal appearance seeking behavior, a total of 4 factors such as psychological benefits, social benefits factors, pursuit of plastic surgery and pursuit of beauty treatment are being were drawn. As a result, there are significant correlations between heights of demographic variables and the cognition of appearance effectiveness, together with the ideal appearance seeking behavior. Respondents with higher heights represent the higher cognitions of appearance effectiveness, while the respondents with lower heights show more pursuits of beauty treatment behavior to reach the ideal image. Second, factor analysis of the clothing images are 4 factors such as classic-trendy, natural-dynamic, casual-formal, and masculine-feminine images. There are significant correlations between the four factors from clothing preference images and four factors from the cognition of appearance effectiveness, and ideal appearance seeking behavior. This suggests that higher social status such as job, income, residential district, and age among the demographic factors has greater effects on the clothing image preference.

• 복식문화연구
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• 제21권3호
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• pp.361-375
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• 2013

This study investigates the effects of sociocultural influences of appearance(parental influence, media influence, peer influence) on body dissatisfaction and appearance enhancement behaviors(clothing selection, skin care, make-up, hair care, weight management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analysis the data, descriptive statistical analysis, factor analysis, regression analysis, and path analysis were conducted. The results were as follows. First, the overall effects of sociocultural influences of appearance on body enhancement behavior turned out to have positive effects. Second, overall sociocultural influences of appearance had positive effects on body dissatisfaction. Third, the overall effects of body dissatisfaction on appearance enhancement behavior did not appear to be statistically significant. Forth, the effects that sociocultural influences of appearance on appearance enhancement behavior mediated body dissatisfaction appeared to be insignificant.

• 한국의류학회지
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• 제38권4호
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• pp.528-539
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• 2014

This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.

• 복식문화연구
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• 제22권5호
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• pp.809-822
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• 2014

The purpose of this study was to investigate male adult' appearance management behavior according to objectified body consciousness. The subjects were 648 male adults aged from 20 to 59 and measuring instruments consisted of objectified body consciousness, appearance management behavior, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, ${\chi}^2$ test, and t-test. The results were as follows. First, 3 dimensions (body shame, body surveillance, and control belief) were emerged on objectified body consciousness, and subjects were divided into 2 groups (objectified group, and non-objectified group) by this variable. Second, male adults were deeply aware of the need of appearance management, and showed the high level of intention to perform appearance management behavior. Third, objectified group showed much more active appearance management behavior than non-objectified group. This results concluded that objectified body consciousness is a very useful variable to understand male adult' appearance management behavior.

• 한국의상디자인학회지
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• 제16권3호
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• pp.15-31
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• 2014

The purpose of this study was to investigate the effects of sociocultural attitudes toward appearance on male consumers' apparel buying behavior and appearance management behavior. The subjects were 353 males aged from 40 to 59 years old. The research method was a survey and the questionnaire consisted of sociocultural attitude toward appearance items, apparel buying behaviors items, appearance management behaviors items, and subjects' demographic characteristics items. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, multiple response analysis, ${\chi}2$ test, ANOVA and Duncan's multiple range test. The results were as follows. Three dimensions (appearance importance awareness, slimness importance awareness, internalization) were emerged on sociocultural attitude toward appearance, and subjects were divided into 4 groups(receptive, unreceptive, awareness, and internalized group) by this variable. The 4 groups by sociocultural attitude toward appearance showed many differences on apparel buying behaviors and appearance management behaviors. Receptive and internalized group more importantly regarded fashion trend and store display as apparel buying motives, design and trend as selection criteria, and did shopping to buy clothes more often than awareness and unreceptive group. Receptive and internalized group recognized higher the need for various appearance management behaviors and spent more expense to enhance their appearance than other groups.

• 한국의류산업학회지
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• 제13권2호
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• pp.194-204
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• 2011

The purpose of this study was to investigate appearance management behavior of Koreans in their 40s and 50s according to Shangri-La Syndrome'. Shangri-La Syndrome means a social phenomena which people in their 40s and 50s want to live as young as people in their 20s and 30s. The questionnaires were distributed to 500 people in their 40s and 50s living in Ulsan, Dague, and Seoul. Of 500 questionnaires, 368 of them were used in data analysis. Descriptives, frequency analysis, factor analysis, reliability analysis, correlation analysis were performed using SPSS 12.0. The degree of Shangri-La Syndrome was evaluated by a cognitive age. As a result, first, people in their 40s and 50s showed to recognize themselves about 9.1 years younger than actual ages. Second, the attitude to appearance management behavior revealed to be generally positive and the correlation between the cognitive age and the attitude to appearance management behavior was presented to be low and negative. Third, types of appearance management behavior were classified skin care and clothing, figure management, plastic surgery, hair. The smaller cognitive ages were, in other words, the larger the degree of Shangri-La Syndrome of respondents were, the more positive their opinions to the types of appearance management behavior were. Among the types of appearance management behavior, figure management was shown to be the most effective means for appearance management but, clothing the most frequent usable one. In conclusion, it was found out that the relationship between Shangri-La Syndrome and appearance management behavior was low but positive.