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http://dx.doi.org/10.6115/khea.2012.50.1.051

An Analysis of the Causal Relationships between Cognition, Attitude, and Behavior toward Appearance Management  

Park, Kwang-Hee (Department of Fashion Marketing, Keimyung University)
Yoo, Hwa-Sook (Department of Clothing & Textiles, University of Ulsan)
Publication Information
Journal of the Korean Home Economics Association / v.50, no.1, 2012 , pp. 51-63 More about this Journal
Abstract
The purpose of this study was to investigate the effect of appearance management cognition on attitude toward appearance management and the effect of this attitude on appearance management behavior. It also examines how demographic factors affect these relationships. This study gave a questionnaire survey to adults between the ages of 40 and 50 in Seoul, Daegu, and Ulsan, South Korea. Data collected from 368 respondents were analyzed using descriptive statistics, t-test, factor analysis, and structural equation modeling. The study model was tested by structural equation modeling, the results of which revealed a positive effect of appearance management cognition on attitude toward appearance management and a positive effect of attitude toward appearance management on appearance management behavior. The results of t-testing showed that there were significant differences in cognition, attitude, and behavior toward appearance management by gender, age, educational level, and income.
Keywords
cognition of appearance management; attitude toward appearance management; appearance management behavior; structural equation modeling;
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Times Cited By KSCI : 2  (Citation Analysis)
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