Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Influence of Self-construal on Sociocultural Attitude Toward Physical Appearance, Body Satisfactions, and Appearance Management Behavior

자기해석이 신체적 외모에 대한 사회·문화적 태도, 신체만족도, 외모관리행동에 미치는 영향

  • Lee, Soo Gyoung (Research Center for Textile and Fashion, Yonsei University) ;
  • Cho, Hyunjung (School of Industrial Management, Korea University of Technology and Education)
  • 이수경 (연세대학교 섬유패션연구센터) ;
  • 조현정 (한국기술교육대학교 산업경영학부.기술경영대학원)
  • Received : 2014.04.04
  • Accepted : 2014.07.30
  • Published : 2014.08.31
Download PDF
⟨ Previous Next ⟩

Abstract

This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.

Keywords

References

  1. Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended twostep approach. Psychological Bulletin, 103(3), 411-423. https://doi.org/10.1037/0033-2909.103.3.411
  2. Bagozzi, R. P., & Yi. Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74-94. https://doi.org/10.1007/BF02723327
  3. Bond, R., & Smith, P. B. (1996). Culture and conformity: A meta-analysis of studies using Asch's (1952b, 1956) line Judgement task. Psychological Bulletin, 119(1), 111-131. https://doi.org/10.1037/0033-2909.119.1.111
  4. Cash, T. F. (2000). The multidimensional body-self relations questionnaire. In J. K. Thompson (Ed.), Body image disturbance, assessment and treatment (pp. 125-130). New York: Pergamon Press.
  5. Cho, G. H., & Kim, E. J. (2001). Cultural dispositions and conformity to peers. Korean Journal of Social and Personality Psychology, 15(1), 139-165.
  6. Cho, G. H., & Myung, J. W. (2001). Cultural dispositions and types of self-consciousness. Korean Journal of Social and Personality Psychology, 15(2), 111-139.
  7. Cho, S. M. (2000). The effects of sociocultural attitude toward appearance and body images on clothing benefits sought. Unpublished master's thesis, Yonsei University, Seoul.
  8. Choi, S. C. (1992). Cultural self of Korean: A heuristic view. Proceedings of Annual Conference of Korean Psychological Association, Korea, 263-274.
  9. Chun, M. S., Lee, S. G., & Koh, A. R. (2006). The effect of cultural tendency on clothing consumption behavior. Korean Journal of Consumer and Advertising Psychology, 7(2), 277-300.
  10. Gim, W. S., Park, E. A., & Takemoto, T. (2009). Objectified body consciousness, body-esteem and self-construals in East Asian women: A cross-national study on Korean, Chinese, and Japanese college students. The Korean Journal of Woman Psychology, 14(1), 23-46. https://doi.org/10.18205/kpa.2009.14.1.002
  11. Heinberg, L. J. (1996). Theories of body image: Perceptual, developmental. and sociocultural factors, In J. K. Thompson (Ed.), Body image, eating disorders, and obesity: An integrative guide for assessment and treatment (pp. 27-48). Washington, DC: American Psychological Association.
  12. Heinberg, L. J., Thompson, J. K., & Stormer, S. (1995). Development and validation of the sociocultural attitude towards appearance questionnaire. International Journal of Eating Disorders, 17(1), 81-89. https://doi.org/10.1002/1098-108X(199501)17:1<81::AID-EAT2260170111>3.0.CO;2-Y
  13. Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55. https://doi.org/10.1080/10705519909540118
  14. Hwang, J. S., & Kim, Y. H. (2006). The effect of appearance management on body image and psychological well-being. Journal of the Korean Society of Costume, 56(3), 143-155.
  15. Kang, H. W. (1995). The social psychology of clothing. Paju: Kyomunsa.
  16. Kaiser, S. B. (1990). The social psychology & clothing: Symbolic appearance in context (2nd ed.). New York: Macmillan.
  17. Kim, A., Lee, S. G., & Koh, A. R. (2006). Effects of media involvement, body satisfaction and self-esteem on the appearance management behavior of preteen boys and girls. Journal of the Korean Society of Clothing and Textiles, 30(11), 1538-1549.
  18. Kim, Y. J. (1996). The effect of fashion images of Korean women's self-concept and clothing attitudes. Unpublished doctoral dissertation, Yonsei University, Seoul.
  19. LaBat, K. L., & DeLong, M. R. (1990). Body cathexis and satisfaction with fit of apparel. Clothing and Textiles Research Journal, 8(2), 43-48. https://doi.org/10.1177/0887302X9000800206
  20. Lee, S. S. (2003). Change of ad attitude when not consistent with majority's attitude: From the perspective of self-construals. The Korean Journal of Advertising, 14(5), 33-47.
  21. Lee, S. S., Kim, W. S., & Kim, J. S. (2005). Understanding consumer complaint intentions and behaviors from the perspective of self-construal. Korean Journal of Consumer and Advertising Psychology, 6(1), 19-42.
  22. Markus, H. R., & Kitayama, S. (1991). Culture and the self: implication for cognition, emotion, and motivation. Psychological Review, 98, 224-253. https://doi.org/10.1037/0033-295X.98.2.224
  23. Meijboom, A., Jansen, A., Kampan, M., & Schouten, E. (1999). An experimental test of the relationship between self-esteem and concern about body shape and weight in restrained eaters. International Journal of Eating Disorder, 25(3), 327-334. https://doi.org/10.1002/(SICI)1098-108X(199904)25:3<327::AID-EAT11>3.0.CO;2-5
  24. Morrison, T. G., Kalin, R., & Morrison, M. A. (2004). Bodyimage evaluation and body-image investment among adolescents: A test of sociocultural and social comparison theories: Adolescence, 39(155), 571-592.
  25. Nunnally, J. C. (1967). Psychometric theory. New York: Mc-Graw-Hill.
  26. Oliver, R. L. (1980). A cognitive model of the antecedents and consequence of satisfaction decisions. Journal of Marketing Research, 27, 460-469.
  27. Park, E. A. (2002). The era of body: Consumer psychology to pursue beauty. Proceedings of Korean Society for Consumer Advertising Psychology Symposium, 49-60.
  28. Park, E. A., Kim, H. J., & Suh, H. S. (2009). The relationship among self-construals, body value, and appearance management behavior: A cross-cultural study. Korean Journal of Consumer and Advertising Psychology, 10(2), 251-274. https://doi.org/10.21074/kjlcap.2009.10.2.251
  29. Park, J. H., & Suh, E. K. (2005). Lay beliefs of selfhood and personal theories of happiness. Korean Journal of Social and Personality Psychology, 19(4), 19-31.
  30. Reed, L. R. (1998). Image and attitude: The impact of media images on the self-esteem, body image and sexual attitudes of college students. Unpublished doctoral dissertation. University of Rhode Island, Kingston.
  31. Schutz, H. K., Paxton, S. J., & Wertheim, E. H. (2002). Investigation of body comparison among adolescent girls. Journal of Applied Social Psychology, 32(9), 1906-1937. https://doi.org/10.1111/j.1559-1816.2002.tb00264.x
  32. Secord, P. F., & Jourard, S. M. (1953). The appraisal of body cathexis: Body cathexis and the self. Journal of Consulting Psychology, 17, 343-347. https://doi.org/10.1037/h0060689
  33. Singelis, T. M. (1994). The measurement of independent and interdependent self-construals. Personality and Social Psychology Bulletin, 20(5), 580-591. https://doi.org/10.1177/0146167294205014
  34. Singelis, T. M., & Brown, W. J. (1995). Culture, self, and collectivist communication: Linking culture to individual behavior. Human Communication Research, 21(3), 354-389. https://doi.org/10.1111/j.1468-2958.1995.tb00351.x
  35. Son, E. J. (2011). Differences of body image and factors influencing body image through the life span of women. The Korean Journal of Women Psychology, 16(3), 357-377. https://doi.org/10.18205/kpa.2011.16.3.006
  36. Thompson, J. K., & Heinberg, L. J. (1999). The media's influence on body image disturbance and eating disorders: we've reviled them, now can we rehabilitate them? Journal of Social Issues, 55(2), 339-353. https://doi.org/10.1111/0022-4537.00119
  37. Triandis, H. C. (1989). The self and social behavior in differing cultural contexts. Psychological Review, 96(3), 506-520. https://doi.org/10.1037/0033-295X.96.3.506
  38. Yang, Y., & Kim, M. J. (2010). The effects of self-construal, focused emotion, and the context in the advertisement on antismoking public service advertising attitude. The Korean Journal of Advertising, 21(2), 245-270.
  39. Yun, R. J., & Lachman, M. E. (2006). Perceptions of aging in two cultures: Korean and American views on old age. Journal of Cross Cultural Gerontology, 21, 55-70.