The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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The effects of sociocultural influences of appearance on body dissatisfaction and appearance enhancement behavior of female college students

외모에 대한 사회문화적 영향이 여대생의 신체불만족과 외모향상추구행동에 미치는 영향

  • Park, Eun-Jeong (Dept. of Clothing & Textiles, Chonnam National University) ;
  • Chung, Myung-Sun (Dept. of Clothing & Textiles, Chonnam National University/Human Ecology Research Institute, Chonnam National University)
  • 박은정 (전남대학교 의류학과) ;
  • 정명선 (전남대학교 의류학과/전남대학교 생활과학연구소)
  • Received : 2013.03.27
  • Accepted : 2013.06.14
  • Published : 2013.06.30
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Abstract

This study investigates the effects of sociocultural influences of appearance(parental influence, media influence, peer influence) on body dissatisfaction and appearance enhancement behaviors(clothing selection, skin care, make-up, hair care, weight management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analysis the data, descriptive statistical analysis, factor analysis, regression analysis, and path analysis were conducted. The results were as follows. First, the overall effects of sociocultural influences of appearance on body enhancement behavior turned out to have positive effects. Second, overall sociocultural influences of appearance had positive effects on body dissatisfaction. Third, the overall effects of body dissatisfaction on appearance enhancement behavior did not appear to be statistically significant. Forth, the effects that sociocultural influences of appearance on appearance enhancement behavior mediated body dissatisfaction appeared to be insignificant.

Keywords

References

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