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http://dx.doi.org/10.5850/JKSCT.2014.38.4.528

Influence of Self-construal on Sociocultural Attitude Toward Physical Appearance, Body Satisfactions, and Appearance Management Behavior  

Lee, Soo Gyoung (Research Center for Textile and Fashion, Yonsei University)
Cho, Hyunjung (School of Industrial Management, Korea University of Technology and Education)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.38, no.4, 2014 , pp. 528-539 More about this Journal
Abstract
This study analyzed the influence of self-construal on sociocultural attitude toward physical appearance, body satisfaction, and appearance management behavior through a structural equation model. The empirical study was based on the response of 369 adult females between the ages of 20 and 49 in Seoul. Self-construal was presented as an independent self-construal and interdependent self-construal, respectively. The sociocultural attitude toward physical appearance as an intermediate variable in the research model was composed of two sub-factors that included internalization and awareness. The other (body satisfaction) was measured by two factors (body and face). Appearance management behavior (as a final outcome variable) were composed of various factors that included clothing concern, skin care, hair care, and weight training. The findings of this study were: 1) the effect of independent self-construal on the sociocultural attitude toward physical appearance was not significantly meaningful; however, interdependent self-construal influenced it positively. 2) Sociocultural attitude toward physical appearance appeared to have a negative effect on body satisfaction. 3) The body satisfaction also had a negative effect on appearance management behavior in this study.
Keywords
Self-construal; Sociocultural attitude toward physical appearance; Body satisfaction; Appearance management behavior;
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Times Cited By KSCI : 2  (Citation Analysis)
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