Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Effects of Social Appearance Anxiety, Negative Body Image and Appearance Importance on Appearance Management Behavior and Cosmetic Surgery Intention

사회적 외모 불안과 부정적 신체 이미지 및 외모 중시도가 외모관리행동 및 미용성형의도에 미치는 영향

  • Kim, Junhee (Dept. of Clothing & Textiles, Chonnam National University) ;
  • Chung, Myungsun (Dept. of Clothing & Textiles/Human Ecology Research Institute, Chonnam National University)
  • 김준희 (전남대학교 의류학과) ;
  • 정명선 (전남대학교 의류학과/생활과학연구소)
  • Received : 2016.08.20
  • Accepted : 2016.10.10
  • Published : 2016.10.31
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Abstract

The purposes of this study were to investigate the effects of social appearance anxiety, negative body image, appearance importance on appearance management behavior and cosmetic surgery intention. For data collection, a questionnaire was administrated to 428 female college students in Gwangju City, Korea. The results were summarized as follows. To analysis the data, the SPSS 20.0 was used, and frequence analysis, descriptive statistical analysis, reliability analysis, regression analysis, F-test were conducted. The results were summarized as follows. First, social appearance anxiety turned out to have significant positive effect on appearance management behavior and cosmetic surgery intention. Second, negative body image had positive effect on appearance management behavior and cosmetic surgery intention. Third, appearance importance turned out to have significant effect on appearance management behavior and cosmetic surgery intention. The results of this study above suggest that it would be necessary to seek for measures to reduce individual's appearance anxiety, negative body image, and appearance importance. Especially, People should get the realization of the beautiful on the inside that includes personality is more important than having external beauty. And, it is considered that the requirements of the social effort and education through a school and a media as well as a family for reducing the individual's appearance anxiety, negative body image, and the serious consideration of the appearance as rejecting the discrimination based on appearance.

Keywords

References

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