• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.213-222
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• 2021

This study tried to identify the factors influencing the visual factors of fashion virtual influencers(FVI), on follower behavioral intention and addiction. As the number of fans of FVI is increasing these years, and the addiction phenomenon of social platforms is also increasing, researchers thought that a study to confirm the behavioral intention of fans and the path to addiction through the visual factors of FVI would be necessary. According to the research results, it was confirmed that among the visual factors of FVI, attractiveness affects authenticity through expertise. In addition, researchers confirmed that authenticity influences flow through relationship maintenance of behavioral intention, and authenticity influences addiction through flow. Thus, researchers verified the path leading to FVI's visual factors to behavioral intention and addiction, such as visual factors and authenticity, authenticity and behavioral intention, and behavioral intention and addiction. Researchers hope to conduct research with various content types of FVI, other social platforms.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.67-80
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• 2017

Today, Emotional Intelligence of the leader has become important in order to achieve the achievement of the organization. Especially, the automobile industry is somewhat conservative and the organizational culture of the subcontractor is still much more important than the service industry which has a flexible. In this context, I examine the Emotional Intelligence on Organizational Citizenship Behavior and Innovative Behavior in manufacture of automobile industry focusing on moderating effect of Authentic Leadership. This Study enhances the understanding of Emotional Intelligence and extends the research. Future research will needed to pioneer research methods such as various aspects of measurement and time series of various variables.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.125-134
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• 2015

Business organizations need to introduce trans-oriented response way and efficient management skill to survive in these days of severe struggle for existence. The new management models now ask organizations for building a new employee-employer relationship. As the economic recession continues and consumption shrinks around the world, many companies are in trouble. Companies will fall behind in the market unless they respond to this seamless and fast-changing business environment and market in a structured fashion. Therefore, the importance of leadership is growing bigger and bigger. This study reviewed prior literatures dealing with the servant leadership and surveyed workers in the service industry. Resultingly, it was found that servant leadership had positive effects on organizational commitment and organizational citizenship behavior, and that the superior's trust affected the effect of servant leadership on organizational commitment.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.89-107
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• 2021

This study began with the problem of establishing the identity of the region through tourism storytelling and the need for economic and cultural recovery. Thus, we analyze the attributes of tourist-aware tourism storytelling, authenticity through experience in tourist attractions, and structural and causal relationships between behaviors. Studies have shown that the attributes of tourism storytelling's sensibility, educationality, ease of understanding, interest and theme have a significant impact on tourists' authenticity experiences. And it was confirmed that the authenticity experience of tourists has a positive impact on tourists' intentions of visiting and oral intentions. This study is of high academic significance in that it applied the attributes of storytelling, which had been studied in the existing linguistics and humanities, to Namwon, a representative cultural tourist destination in Korea. In addition, in order for Namwon to grow into a global cultural tourist destination, it is necessary to develop tourism storytelling using unique storytelling attributes and local resources, and furthermore, it is meaningful to suggest that various contents and services should be developed.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.51-65
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• 2016

The purpose of this study was to examine whether authentic leadership influenced positive psychological capital and change-oriented organizational citizenship behavior(CO-OCB) in airline service context. Moreover, this study was designed to test the mediating effect of positive psychological capital between authentic leadership and CO-OCB to provide fundamental and practical information for airline industry. A convenience sample of 390 flight attendants was surveyed and a total of 377 usable questionnaires were analyzed. Then hypotheses were tested using structural equation modelling(SEM). The results were as follows. Firstly, authentic leadership was divided into 'self-awarenese', 'relational transparency', internalized moral perspective' and 'balanced process'. Secondly, 'self-awarenese' and 'internalized moral perspective' influenced positive psychological capital. Thirdly, positive psychological capital influenced CO-OCB. Fourtjly, positive psychological capital had mediating effects partially between authentic leadership and CO-OCB.

• Korean Journal of Cognitive Science
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• v.32 no.3
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• pp.141-167
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• 2021

Authenticity is the opposite of hypocrisy or deceitful living in philosophy. While various positive factors that humans experience in life based on authenticity have been studied abroad, most of the studies in Korea that tried to measure authenticity did not take into account the characteristics of Korean culture or were developed only for the purpose of use in a limited domain or specific purpose. In this study, based on the specificity of Korean culture, we developed a measure of authenticity that researchers can use universally. To this end, the items constituting the existing authenticity scale and the items reflecting the cultural value of Korean society, which value social relationships, are integrated. The results of exploratory factor analysis and confirmatory factor analysis indicated that authenticity consists of three factors: self-awareness, behavioral authenticity, and relationship authenticity. In addition, criterion validity was verified based on correlations with life satisfaction, mindfulness, self-esteem, HEXACO, social desirability, self-regulation focus, and emotional diversity. These results suggest that the authenticity scale of this study is a reliable and valid measure, and is expected to be an important tool for empirical individual differences research on authenticity in everyday life in Korean population.

• Journal of the korean academy of Pediatric Dentistry
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• v.37 no.3
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• pp.338-344
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• 2010

The purpose of this study was to evaluate the effect of children's tonsil size on the behavior during pediatric dental sedation. The sedation records of thirty five children were examined in this study. All the sedations had been performed using chloral hydrate/hydroxyzine, nitrous oxide/oxygen or/and submucosal midazolam, and the subjects were divided into 4 groups according to their tonsil size using Brodsky's tonsil classification. The results were as follows: 1. The patients with enlarged tonsils showed negative behaviors in all behavior rating aspects(sleep, movement, crying, overall behavior) during sedation than those with normal tonsils(p<0.05). 2. Enlarged tonsils were correlated with mouth breathing(p<0.05) but not with snoring and coughing(p>0.05) during sedation. 3. For the patients with enlarged tonsils, significantly higher doses of midazolam were administered during sedation than for those with normal tonsils(p<0.05).

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.135-149
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• 2019

Today, a growing number of companies are in trouble because leaders are lack of authentic leadership. Small and midium sized companies have the same issue. To correct the issue, there must be a real change in the relationship between managers and employees of the company as well as outside the company. In 21st century, authentic leadership is required. However, the research about determinants of change supportive behavior is not sufficient. Therefore, the purpose of this study is how manager's transformational leadership and authentic leadership affects change supportive behavior of employees in small and midium sized companies. The study also has to prove the role of positive psychological capital as a parameter. Data were collected from 424 employees working for small and midium sized companies in metropolitan area around Seoul and Gyeonggi. The data were analyzed using statistical package SPSS ver.21.0 and AMOS ver.18.0. Based on the research, First, the transformational leadership does not affect the change supportive behavior. However, authentic leadership affects the change supportive behavior. Also, positive psychological capital playes a role as parameter when transformational and authentic leadership, that are independent variable, affect change supportive behavior. On the other hand, the research shows that authentic leadership has more influence than transformational leadership on positive psychological capital. Transformational leadership without genuine attitude cannot affect change support behavior of employees in small and medium sized companies. Therefore, to affect change supportive behavior of employee, authentic leadership with genuine mind is required. After discussing the conclusions and implications of this study. the direction of the study for the follow - up study was suggested.

• The Journal of the Korea Contents Association
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• v.16 no.1
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• pp.611-619
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• 2016

Prior researches on brand authenticity so far have focused on the scale development for measuring brand authenticity. However, at the point of time it is necessary to consider the utilization of the proposed scale in an integrative approach. Accordingly, this study aims to examine brand authenticity mediated the effect of brand authority and ethicality on purchase and word-of-mouth intention. The survey method was used for this paper, and data from a total of 136 office workers were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, brand authority and ethicality do not have a direct effect on purchase and word-of-mouth intention but brand authenticity mediates the effect of brand authority and ethicality. Second, brand authority and ethicality have positive effect on brand authenticity. This study provides information on the purchase and word-of-mouth intention of salary man. Further, it will provide meaning suggestion point of the importance of brand authenticity in establishing the policy of brand management.

• Journal of the korean academy of Pediatric Dentistry
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• v.35 no.4
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• pp.700-708
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• 2008

The aim of this study was to recognize guardians' desire and awareness on sedation, and to guide guardians' satisfaction and cooperation. Followings are the conclusion : 1. Information supply about conscious sedation were restrictive and insufficient. 2. Both first-visit guardians and guardians of sedated patients were interested in decrease of dental fear. 3. Both first-visit guardians and guardians of sedated patients were satisfied with psychological improvement better than behavior improvement. Therefore, decrease of patients'ear and anxiety was essential. 4. Both first-visit guardians and guardians of sedated patients didn't recognize accurate safety of conscious sedation.