• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.123-135
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• 2020

This study examined how the quality of Netflix service affects user satisfaction and continuance intention. This study classified the quality of Netflix service as content diversity, rate system appropriateness, recommendation system, N-screen service, binge viewing, and service quality, and examined the effect of each dimension on user satisfaction and continuous intention. We conduced an online survey on 202 Netflix users and analyzed the data with the SEM. Results are as follows. First, content diversity, recommendation system, binge-viewing and service quality are positively associated with user satisfaction. Second, the N-Screen service has neither direct nor indirect effects on continuance intention. However, rate system has a direct effect on continuance intention. On the other hand, content diversity, recommendation systems, binge-viewing, and quality of service affect continuance intention positively through user satisfaction. Finally, it is shown that user satisfaction and continuance intention have a significant static correlation as predicted.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.2
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• pp.75-96
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• 2011

Recently, Dennis et al.(2008) proposed media synchronicity theory. In this theory, for conveyance communication processes, use of media supporting lower synchronicity should result in better communication performance. But for convergence processes, use of media supporting higher synchronicity should result in better communication performance. This paper proved a part of the propositions of media synchronicity theory, because media synchronicity theory was proposed theoretically, not empirically. We used a data set generated from the survey. The respondents of survey were 163 students who had experienced the communication media in the classes that should summit result of team projects or team reports. According to the results of data analysis, higher use of communication media led to better learning performance. The familiarity of task moderated the effect of communication media on learning performance. And use of media supporting higher synchronicity led to better learning performance.

• Management & Information Systems Review
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• v.31 no.3
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• pp.185-222
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• 2012

The purpose of this paper is to examine the effects of internal marketings including education and training, internal communication, reward system, and welfare to job satisfaction and organizational commitment in the taxi company in Kangwon province. The results of this study were as follows. Firstly, reward system and welfare are having the positive effect to job satisfaction, but education & training and internal communication are having negative effect on job satisfaction. Secondly, the result of the analysis on the effect of internal marketing to organizational commitment has shown that education & training, reward system, and welfare are have the positive effect on organizational commitment. Unfortunately, the internal communication has shown the negative effect on organizational commitment. Thirdly, the result of the analysis has shown that job satisfaction has the positive effect on the organizational commitment. Lastly, on the result of the hypotheses verification, the internal marketing has an effect to job satisfaction and organizational commitment partly and job satisfaction has a positive effect to organizational commitment. Therefore, through continuous effort of internal marketing activities make a positive effect on taxi driver's job satisfaction and organizational commitment and help to maximize the effectiveness of the organization.

• Journal of the Korea Society of Computer and Information
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• v.26 no.5
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• pp.69-76
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• 2021

This study was conducted to confirm the relevance of job stress, job satisfaction, organizational communication and turnover intention and to identify the factors that influence turnover intention of dental hygienists. Data were collected from May 2nd to May 17th, 2020, and were conducted for 159 dental hygienists working in dental clinics and clinics. Data were analyzed using IBM SPSS 20.0. As a result of the analysis, there was a positive correlation between turnover intention and job stress, and negative correlation between turnover intention, job satisfaction and organizational communication. After correcting the demographic variables of the subjects, it was found that job stress, job satisfaction, and organizational communication accounted for 35.4% of turnover intention and job stress was found to significantly affect turnover intention. Therefore, it is required to develop and implement a program that helps to reduce job stress that affects job turnover intention.

• Management & Information Systems Review
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• v.28 no.1
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• pp.125-156
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• 2009

The primary purpose of this study is to identify the determinants of the users' satisfaction and commitment in personal media. For these purposes, we developed a research model based on the literature reviews of personal media, perceived risk and interactivity, satisfaction, and commitment. This study has identified four dimensions in the concept of perceived risk, such as privacy risk, social risk, time loss risk, and economic risk, and three dimensions in the concept of perceived interactivity, such as active control, two-way communication, and responsiveness. In survey, data were collected from 428 male and female who have an experience in personal media. Data was analyzed factor analysis, reliability analysis, measurement model analysis, and structural model analysis by utilizing SPSS 15.0 and AMOS 5.0 program. Analysis results of research model indicate the following. Firstly, privacy risk, active control, two-way communication, and responsiveness are significantly related satisfaction. Secondly, privacy risk, time loss risk, economic risk, active control, and two-way communication are significantly related commitment. Thirdly, users' satisfaction has positive relationship with commitment in personal media. Based on these results, theoretical implications for relevant researchers and managerial implications for personal media vitalization and marketing strategy are discussed. Finally, limitations for this study and further research issues are suggested.

• Journal of the Korean Applied Science and Technology
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• v.34 no.4
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• pp.1004-1015
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• 2017

This study attempted to determine the effects of organizational communication on job satisfaction as organizational performance for beauty salon employees as related to their personal characteristics. For empirical analysis, a questionnaire survey was conducted among beauty salon employees in Gyeongsangnam-do, and the collected data were analyzed. The results found the following: First, organizational communication had an effect on job satisfaction. In fact, compared to other factors, communication ability revealed the greatest influence on job satisfaction. In particular, the effect of organizational communication on job satisfaction was high in the following groups: 'age 40 or older', 'high school graduates or younger' and 'married'. The study results show that human resource management that comprehensively considers personal characteristics as well as organizational communication is essential in improving business performances by increasing employees' job satisfaction in the hairdressing industry.

• Annual Conference on Human and Language Technology
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• 2007.10a
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• pp.179-182
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• 2007

우리가 현재 사용하고 있는 정보검색 시스템은 사용자의 질의와 연관있는 문서 집합만을 제공하므로 사용자가 원하는 정답을 찾기 위해서 사용자는 문서 집합을 브라우징하는 수고를 하여야 하며, 이러한 수고를 덜어주기 위해 개발되는 자동 질의응답시스템은 의미 분석 및 지식 추출 등의 기술적 한계로 사용자에게 만족할 만한 서비스를 제공하고 있지 못한 실정이다. 본 논문은 인터넷에 연결되어 있는 사람 중에 질의어에 대한 응답을 할 수 있는 지혜 제공자를 자동으로 검색 분류하여, 질의자와 실시간으로 연결하여 사용자와 지혜 제공자가 실시간 상호커뮤니케이션을 이용하여 지혜를 교류할 수 있는 인력기반 질의응답시스템인 알포도 시스템을 제안한다. 알포도 시스템은 질의응답모듈, 메티스 관리 모듈, 실시간 커뮤니케이션 모듈, 그리고 지식 추출 및 관리 모듈로 구성되며 현재 베타 서비스를 실시 중이다.

• Journal of the Korean Applied Science and Technology
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• v.41 no.1
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• pp.107-118
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• 2024

The purpose of this study is to verify the effect of perceived authenticity on empathy, communication, and revisit intentions at the point of contact with hospital coordinators during counseling for medical beauty. For data collection, a survey was conducted by selecting customers who experienced counseling, and statistical analysis used the SPSS 21.0 program. According to the research results, first, perceived authenticity of hospital coordinators had a positive effect on empathy and communication satisfaction, and empathy had a positive effect on communication satisfaction. Second, it was found that empathy and communication satisfaction had a positive effect on revisit intention. Authentic counseling by hospital coordinators leads to increased communication satisfaction and revisiting the hospital by forming empathy. Therefore, if communication is made through authenticity and empathy in consideration of customers, rather than just sales improvement or job-based counseling, it can build trust and contribute to the performance of medical beauty institutions in the long run.

• Journal of Korea Port Economic Association
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• v.29 no.3
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• pp.175-207
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• 2013

The purpose of this study is to examine the effects of the interdependent partnership between liner shipping companies and port-related service firms on the service quality and transaction performance. The empirical analysis found that sharing information and mutual trust of partnership factor positively affected service quality of the port-related service firms, but the communication had negative effects on it. The interdependence had the interaction effect between the partnership and the service quality. Also, the service quality affected satisfaction of transaction and re-purchasing of the shipping companies. This study shows that the partnership to be formed mutual dependent relationship between shipping companies and the port-related firms improve the service quality of shipping service network and enhance transactional satisfaction of both parties.

• Culinary science and hospitality research
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• v.21 no.3
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• pp.53-67
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• 2015

The purpose of this study is to analyze the relationship between characteristics of online word-of-mouth communication regarding medicinal cuisine on value, satisfaction, loyalty and popularization, as well the interrelationship among them, and ultimately to propose a relationship model. The survey design, empirical analysis, hypothesis examination and model application were found to be suitable. The research results are summarized below. First, regarding the characteristics of online word-of-mouth communication, professionalism and proper timing were found to have a positive influence on value and the satisfaction. Second, the value of medicinal cuisine was found to have a positive effect on satisfaction and popularization, but not on loyalty. Overall, stressing the professionalism and proper timing of online word-of-mouth communication increases the value and customer satisfaction of medicinal cuisine, which in turn increases its popularity. In particular, those interested in increasing the popularity of medicinal cuisine should not only be knowledgeable of it, but also post accurate information that details each dishes unique traits and how to properly manage ingredients and cooking methods.